Search engine optimization (SEO) has several benefits to all types of business ventures in Nigeria. SEO is a digital marketing strategy that organically improves the quality and quantity of traffic to a webpage. By attracting more traffic, and having high visibility on google search engines, your business website will likely enjoy a higher conversion rate.
These benefits are also reasons why every business in Nigeria should incorporate an SEO strategy in their marketing plan. Businesses tend to enjoy several benefits when they have a good SEO plan. Here are five (5) benefits of SEO to businesses in Nigeria.
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High Visibility
Having a great SEO strategy will give your business the utmost visibility. More often than none, people search for businesses on search engines like Google before doing business. Your SEO will make it easy for your prospects to find you online, and this can bring about a higher conversion rate.
By statistics, Google currently processes more than 40,000 search queries every second, this means in a day, over 3.5 billion searches are made. SEO allows your business to be discovered and gives you an edge over your competitors.
Decrease in Marketing Budget
As a business owner, you know the importance of marketing to any Nigerian business. Every year, businesses draft marketing budgets, that take a large amount of the profit made in the previous year. SEO is cost-effective. You can enjoy great traffic and visibility 24/7 in 365 days, at an inexpensive cost. When SEO is done correctly, it would constantly bring leads and sales even when you’re no longer paying for it. Adding SEO with other digital marketing strategies would give your business great marketing results at a low cost. You can contact us today to start your business’ SEO journey
Trust and Credibility With Audiences
Without a doubt, SEO builds trust and credibility for businesses in Nigeria. Generally, search engines such as Google and Yahoo are highly trusted. When your website ranks high on these search engines, your customer will by large, view your business as trustworthy and credible. You can make use of this trust to gain high conversion rates and loyal customers.
Having your website on the first page of the search engine’s result page will make it easier you’re your audience to trust your brand and do business with you.
Influences Buyers Decision and Yields a High Conversion Rate
As earlier stated, SEO builds trust and credibility between the customer and the business in Nigeria. For instance, if a prospect is casually searching for shoe stores in Lagos, and your store’s webpage was shown on the first page of the SERP. If your website has quality products, that customer will likely make that purchase because your site is credible and has good products. Your business will experience a higher conversion rate when your webpage is search engine optimized. In addition, your local business can also be listed by Google. So you would get both physical and online customers through SEO.
Enhanced Brand Awareness
Another benefit you will get through SEO is brand awareness. The visibility provided to your business through SEO will make people more aware of your business, and give it good branding. Branding goes beyond conversion rate, it brings investors, trust, a competitive edge, and brand loyalty. So far your business has quality products and services, you would easily get customers through referrals because of your SEO.
Running a business in Nigeria may not be easy, however, with a great SEO strategy, you can have numerous benefits that would build your business, and bring a high conversion rate. Regardless of the type of business, you can run an effective SEO campaign. Chord Digital has professionals in all digital marketing strategies including SEO, social media marketing, email marketing, video marketing, and others that can help you with your marketing strategies. Visit www.chorddigital.com to get started today.
