Ecommerce is all about buying and selling goods and services on the internet. There are thousands of online stores in Nigeria. Some sell through websites and, others focus on social media platforms to sell. Every e-commerce store in Nigeria wants to sell more and have more traffic. There are a few things you can do to make your e-commerce store successful amid high competition. Whether your online store is failing, or you want it to be more successful, these tips will help in increasing your visibility and sales. Here are five (5) tips for a successful e-commerce store in Nigeria.
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1. Content Marketing
To take your e-commerce business to the next level, you need to have great content. Great content includes the quality of images you upload on your site, blog posts, videos of your products, and others. Content marketing is not limited to just promotions. Having a social media account or a blog where you can inform and educate your audience about your industry will create a bond and trust between you and your audience. The trust from your audience will bring brand loyalty, referrals to your store, and ultimately more sales.
2. Testimonials & Ratings
Another tip to have a profitable e-commerce store in Nigeria is to display testimonials and ratings on your platforms. Interested buyers who are unsure about your business, can read those testimonials and have better confidence in your brand. The majority of customers want to buy products they are sure others have and are satisfied with. You can create a review section on your website of=r display social proof on your social media account to help build confidence in your brand. Ensure your products are of good quality before allowing reviews. A bad review can also cause issues, so ensure to have quality products in your online store.
3. Reduce the rate of cart abandonment.
Cart abandonment means a customer shopped for goods in your store and did not complete the purchase with a payment. There are several causes of cart abandonment such as, hidden costs or high delivery fees, security concerns, bad customer service, and lots more. If you notice a lot of prospects enquire about your products without purchase or add them to carts without purchasing, you need to evaluate your store, and make it friendly, safe and secured for all customers. Ensure your website has an SSL certificate which gives the HTTPS URL and a padlock symbol.
4. Target your audience
Imagine selling women’s clothing on a page with more men, or selling household products on a page with more teenage audiences. Determine the best demographics for your page in terms of age, gender, personality, and interest, and target your audience. You can do this by creating adverts and promotions that target them. Advertising is a vital part of every business (including online stores) in Nigeria. Post targeted ads and content to gain more customers.
5. Understand your audience and provide excellent service
The service rendered to both prospects and customers, would give your brand a reputation that could either be beneficial or detrimental to your store. Communicate with your audience effectively, understand what they want, and try to incorporate them. Always put the price of your products on your social media post, and communicate how it can be purchased. Feedback from your audience would help you tweak your store into the right and best way it can be. Treat every prospect who inquires about your product rightly, to retain them.
A little online store can be changed into a reputable and profitable brand with proper marketing strategies in Nigeria. Chorddigital offers all digital marketing strategies including, content marketing, email marketing, SEO, and others, to turn your online store into a big brand. Visit www.chorddigital.com to get started today.
