Social media marketing is an essential marketing strategy for all businesses in Nigeria. It has been used as an avenue to reach your target audience, attract customers, and increase brand awareness and popularity. Most brands in Nigeria concentrate on other marketing strategies and disregard the potency of social media. With millions of users in Nigeria, social media marketing can help you connect with your audience and bring paying customers.
Social media marketing brings high conversion rates and gives your brand more popularity. You can make use of relevant keywords & hashtags to reach a large audience. There are so many tools on social media that can be used to attract customers such as, live streams, videos, infographics, texts/tweets, and images. You can also give back to your audience and increase your engagement through contests and giveaways that help improve your popularity. Social media is an essential part of every good digital marketing campaign. Here are a few ways social media brings customers.
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Brand Awareness
As earlier stated, social media is an efficient and vital digital marketing strategy. By publishing quality content about your business on social media, you will directly increase your brand’s visibility, popularity, and awareness. It is one significant way to increase your brand recognition. With social media, you can connect with your target audience and tell them the right message about your brand. Whether it is a B2B (business to business) or B2C (business to customers), you can engage them and gain loyal customers.
Engagement
Engagement is an easy way to attract customers in Nigeria. It is one main reason digital marketing has been said to bring faster results than traditional marketing. With social media, you can engage your prospects in discussions about your brand or industry. People are likely to purchase from a brand they understand and engage with than any other brand. Among other marketing strategies, social media marketing easily attracts customers through engagement. By engaging with your audience frequently, you will know what their expectations, needs, and how to meet them.
Direct Marketing & Reviews
Another way social media attracts customers is through direct marketing. On any and every social media platform, you can post the goods or services you offer and market it to your target audience. You can also publish reviews from past clients to help bring more customers. Another advantage of marketing with social media is that when people get good service or product from your brand, they will likely share it with others on social media. Your brand will enjoy good returns from both direct marketing and referral marketing.
Multiple Platforms
Social media has different platforms like Instagram, Facebook, Twitter, TikTok, and others. With social media marketing, you can reach a large number of people and persuade them to purchase from your brand. Almost every Nigerian has a particular social media they are most active on. By getting a great social media manager like Chord Digital, you can reach as many people as possible on each platform and link them to your website or purchase page.
Evaluation
An essential part of every marketing strategy is evaluation. Before, during, and after a marketing campaign, you need to know how well your campaign is doing, and how you can adjust it to meet your marketing goals. With social media marketing, you can steadily track and measure your marketing strategy, tweak it where necessary, and eliminate unnecessary spendings.
Social media marketing brings high returns on investments. It should be an essential part of your marketing strategy. Chord Digital has a team of professionals with expertise in social media marketing, SEO, pay-per-click, email marketing, and other digital marketing strategies. Contact us today to get started.
