Increasing your online brand presence is synonymous with increasing your brand awareness. In 2020, businesses and brands have largely discovered how the digital space can be tremendously beneficial. By increasing your online presence, you can spread your brand message, increase your clients or customers, and gain popularity. Building a strong online brand presence in Nigeria isn’t magical. It takes time, effort, and intentional strategy. In this digital age, a great online presence will help your brand succeed amid competition. It will also help create brand loyalty and boost your credibility. Here are a few ways to increase your brand presence in Nigeria.
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Understand your Customer/Audience
The first thing you need to do in increasing your online presence in Nigeria is to accurately understand the needs and desires of your audience.
Knowing your audience will help you in setting appropriate goals and having marketing plans that will yield excellent results. Define your brand, its qualities, and the gap it fills to your specific customer. This will help in determining who your audiences are and assist you in meeting their needs. Identify the demographics of your customers and do things that meet up to their needs. For instance, if your customers are entrepreneurs within the age of 50-80, you know your online brand presence should come conventionally and maturely in both content and branding. This method will be totally different if your audience is entrepreneurs under 30. Identifying your exact audience is the first step in creating a strong online presence in Nigeria.
Create a Professional Website
A website is like a newspaper headline; it either attracts or repels people. Having a professional website that suits the objective of your brand will help your brand awareness strategy. When people hear about an unfamiliar brand, the first thing they do is to check out the brand on Google or other search engines and check the website. On a professional website, you can have enough information about your brand, its products, and services. A professional website must be mobile-friendly, easy to load, and have adequate images and content. When a website is not responsive (slow-to-load or lagging), most of your visitors will impatiently leave. Ensure your website is mobile-friendly and has enough information about what you do. You can also create a blog where you discuss your products and services at length.
Make use of SEO
Search engine optimization (SEO) is a process of increasing website traffic in both quality and quantity through search engines. Having a good SEO plan will increase your website traffic, help create brand awareness, convert page visitors into paying customers, and improve your brand’s online presence. SEO may be a little complex, but not to worry, Chord Digital can help you in creating a good SEO plan that will boost your traffic and conversion rate.
Content Marketing
Content is essential in building brand awareness and credibility. Having bad content on your social media or website page can destroy your brand’s reputation. Ensure that all the message put out for your brand is detailed, credible, and void of sloppy mistakes. Have a good content marketing plan for your website, blog, and social media; that is creative, innovative, and can build your brand’s image. Chord Digital also has professional content creators that can help you in drafting a good content marketing strategy.
Social Media Strategy
A lot of brands don’t pay enough attention to their social media. Social media is a platform for connecting people; it includes Instagram, Facebook, LinkedIn, Twitter, and others.
Having a good social media strategy can increase your brand’s online presence and conversion rate. A good social media strategy includes quality images, videos, and texts that are relatable to your audience and can spread your brand message. You can also make use of social media advertising from time to time to increase your brand popularity.
Increasing your brand online presence in Nigeria will give your business the popularity it needs to succeed in a competitive space. Chord Digital can take care of all your digital marketing needs, public relations, and branding. Visit www.chorddigital.com today to get started.
