Blogging has numerous benefits for all kinds of businesses in Nigeria. However, you can harness much more benefits by optimizing your blog post for SEO. Search Engine Optimization (SEO) increases the quality and quantity of traffic to your website. By optimizing your blog posts for SEO, your blog will rank higher on search engine result pages (SERPS), and your website will have more traffic. Although there are several technical things needed in search engine optimization, these few tips in blog writing will help in search engine optimization.
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Keyword Research
By optimizing your blog post, it will be much easier for your visitors or customers to reach your page. It is crucial that you make use of important keywords when writing your blog post. Conduct deep keyword research before writing any blog post. Keyword research helps you know the topics your target audience has the most interest in. By conducting SEO keyword research, you will write about relevant topics to your audience and increase your visibility. There are several keyword research tools you can use. Ensure you incorporate those keywords properly in both your title and blog content.
Blog Post Title
A headline/title is like a person’s face; it either interests or repels your readers. Pay attention to the blog post title you choose. Before your audience checks out the content of an article, they see the title. Make use of catchy titles that can attract an audience to your page. The title of your post is an essential part of what is shown on the search engine result page (SERP). You must incorporate the relevant keywords in your blog title. Ensure to add these keywords in the first 60 characters of your title, and make them catchy.
Links/ Great Content
In all your articles, ensure to add at least one link to your past articles on your blog post. Add them in such an easy way that maintains the flow of your content, and helps your audience easily navigate to other pages and relevant content they may need. It will also create a contextual relationship between your webpages. When it comes to SEO and blogging, nothing is more important than your content. The quality of your content increases the chances of your article getting shared as well as its traffic.
Readability
An essential search engine ranking factor is readability. Make sure you write in a friendly and easy-to-understand way. Make use of short sentences, headings, bullet points, and proper punctuations. Also, use images that are clear and of great quality to improve your chances of ranking high on SERPs.
Be Unique
Plagiarism is highly frowned upon when it comes to search engine optimization or ranking high on SERPs. Only publish original content that is different from your source. Every text or sentence on your page must be different from others. You can make use of tools like siteliner to check if your website content is truly unique. The uniqueness of your web page is also a factor in SEO ranking.
Blogging is a great way to engage and meet the needs of your target audience. By implementing these SEO tips to your blog posts, you can increase traffic to your webpage and thereby increase your conversion rate. We can help you with all your blogging and SEO needs. Chord Digital is a leading digital marketing agency in Lagos, Nigeria, with a team of professionals in content marketing, PPC, social media marketing, SEO, email marketing, and other digital marketing strategies. Visit www.chorddigital.com to get started today.
