Social media is a virtual community with over 29.4 million active users in Nigeria. Social media platforms include; Facebook, WhatsApp, LinkedIn, Instagram, and Twitter. With the high number of users, advertising your brand or product on social media has proven to be effective in increasing engagement, brand visibility, and sales. In 2020, the internet and social media users are more active than before due to the pandemic and social distancing. Advertising on social media is even more effective in 2020. So how do you advertise on social media? Before advertising on any platform you need to understand your target audience, know the message you want to send, know the right platform to send the message, have good graphics/creative, and set measurable goals.
It is highly recommended to outsource your social media advertising to digital marketing agencies like Chorddigital who are experts in the field with good records of successful campaigns for clients. Here are 5 tips for advertising on social media in Nigeria.
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Set Good Campaign Objectives
The first thing you need to do to advertise successfully on social media is to ask yourself – what is the objective of my social media advertising strategy? You must have a realistic and measurable goal you set to achieve by advertising on social media. Advertising without a set objective or goal will end up costing you both money and time. For every business or brand, there are different objectives. You could advertise to increase traffic on your website- A good goal for a new brand or site.
You can advertise to increase your brand visibility, bring leads and increase loyal customers- For this goal, the focus will be on brand awareness campaigns. Another goal could be to increase engagement on your social media platforms- The focus would be on creating engaging content that your customers like. You can also advertise to increase sales. You can use your social media platforms to promote or introduce your products to your target audience. Setting specific, measurable goals would help you have a successful social media campaign.
For every set objective, some social media platforms would work better than others. There are different benefits of social media platforms. For a goal to increase engagement, advertising on LinkedIn won’t help you properly achieve your goal. Using platforms like Instagram or Twitter would have better results. When advertising, you don’t have to use all social media platforms, select one or two that help will bring the best result then expand to other social media overtime. Before selecting the platform, check if it matches your brand’s demographics, if your competitor’s audience is on the platform and how much your audience engages there.
Also, check the kind of advert (video, text, or picture) you want to promote and if it would achieve your goal.
Design mobile-friendly ads with good content
As Bill Gates said, Content is King. One key thing that makes a social media campaign successful is good content. Whether it is a video, image or text, you must have good content that is engaging and appealing to your target audience. Good content is like the face of a brand- it attracts the audience to see what the brand is about, hence increasing brand popularity and sales. Also, ensure that your designed ads are mobile-friendly. People rarely wait for an advert to load, they’ll likely scroll to other posts. Remember that people use their mobile phones more frequently for social media. Design ads that load quickly and have good quality and content.
Be consistent
An advert can attract a customer to your social media handle or your website, but your consistent content is what retains your customer. Social media marketing is more than just promoting adverts, when you have more engagement or audience on your page, what are you going to do with it? You have to be consistent with the quality of the content you post and ensure they are engaging. Consistency on social media, would help you understand your audience better and bring brand loyalty.
At the end of every social media campaign, you need to evaluate it. Evaluation would help you know how successful the campaign was and know the things to improve in subsequent campaigns. The different measuring tools would help you know how well the campaign influenced your brand and achieved your set goals. You may need to tweak a few things during the next campaign to get more effective results.
Leaving your social media advertising to experts would help you in saving money and time, and achieving better results. Chorddigital is a digital marketing agency in Nigeria that offers social media advertising/marketing, SEO, content marketing, PPC, email marketing and other digital marketing strategies to help promote your brand in 2020. Visit www.chorddigital.com to get started.
