Pay-per-click (PPC) is an online advertising model used to drive traffic to a website. The publisher only pays for the advertisement when the ad is clicked on- hence the name pay-per-click. PPC has two main categories; search advertising and display ads. Search ads appear on search engine results while display ads come in the form of banners, with graphics or videos- they are usually found on websites or social media platforms.
With a proper PPC strategy in your online marketing campaign, you can grow your business and adequately reach your target audience. Here are a few benefits you stand to gain by incorporating a PPC strategy for your business in Nigeria.
Contents
1. Fast Result
A major benefit to PPC is its speedy result. PPC marketing means you only pay for leads. Few minutes after running a proper PPC campaign, you may begin to see results. Every click on your ad is a lead generation to your businesses. PPC is very effective when you have a good landing page that can capture your audience and run them to paying customers. It is an effective way to reach the target audience because more clicks on the ad would be by interested people.
2. Relatively Cheap
PPC is relatively cheap. You determine how much you want to spend and how long you want the ad to run. You can set a budget that you deem fit as beneficial to your business. SO even when you have a low marketing budget, you can still enjoy leads to your business.
3. Reach Targeted Audience
PPC ads are targeted to a specific demographic that includes the gender, age, personality, and likes of your target audience. Search ads are shown when keywords relating to your business are inquired, while Display ads are shown to people with interest in your industry.
You can target the right audience in your PPC campaign and increase your reach. You’re in total control of your adverts. You determine those you want to see the PPC ads. Ensure to use relevant keywords to have a successful PPC campaign.
4. Create Brand Awareness
PPC has been proven to be an effective way to increase brand awareness and visibility. The keywords used (that are related to your industry) would let people interested in your brand see those ads. Even when an ad is not clicked on, your prospect would still see, and acknowledge your brand name, consciously or subconsciously. Repeated ads are views of your ads that would them create a curiosity in them to see what your brand is about. PPC is mostly used for new businesses or a launch of a new product to increase brand awareness.
5. Measurable Results
All results in a pay per click strategy can easily be measured. After or during a PPC campaign, you can measure the number of click, views, visits, and conversion rates. From the beginning of your campaign, you can measure and adjust your strategy till it has the best possible result. Not knowing the right keywords and demographics to use may make you spend more or change thins continuously before getting the right result. You can contact a PPC company to help you with your campaign.
Chorddigital is a digital marketing agency in Nigeria, with experts and professionals in PPC, social media marketing, SEO, email marketing, and other digital marketing strategies in Nigeria. Visit www.chorddigital.com to start your result-driven marketing campaign.
