Social media marketing is a vital digital marketing strategy for all businesses in Nigeria. However, to get the best of SMM, you need to make use of result-driven strategies. Before starting a social media marketing campaign, remember to set realistic goals that go beyond making sales. Your goals can include increased engagement, fan base/ audience, visibility and popularity.
Just as digital marketing trends change, social media trends also vary from time to time. Social media platforms include Facebook, Twitter, Instagram, and LinkedIn. However, TikTok began to trend with exceptional speed in 2020. These strategies have proven to be efficient in every social media marketing campaign for businesses in Nigeria. Here are the best social media marketing strategies for businesses in Nigeria in 2020.
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Engaging Content
We can’t discuss the best SMM strategies without including content. Content is what makes a social media marketing campaign successful. To have a successful SMM campaign, you need more than just regular or sales content; you need engaging content. Besides educating and informing your audience on things related to your business, you need to occasionally have casual content on your page. Causal content could include throwbacks, funny posts, relatable posts, and other posts that would bring engagement. The occasional interaction you have with your audience on topics beyond your brand would help create a better bond between you and our audience.
Your educative and informative content is still very much needed. Ensure your social media platforms always have quality content.
Instagram Stories
One social media trend that has proven to have good engagement and results for businesses in Nigeria is the use of Instagram stories. Research shows that the general audience check and engage more on stories than on actual post. With Instagram stories, you can create polls, communicate easily with your audience and get more engagement. With great content on your Instagram story, your audience would likely repost your content on their story, thereby helping you get increase visibility and audience. Make Instagram stories part of your social media campaign.
Social Media Influencers
In 2020, the number of social media influencers skyrocketed, and so does their value. Your SMM strategy should include the use of social media influencers to help increase your visibility and generate more sales. With the high number of influencers in Nigeria, you need to research on the different influencers before hiring. Know which influencer is likely to have more of your target audience efficiently Try to use influencers that your brand can associate with- Influencers whose image does not negatively affect the reputation of your brand. Investing in social media influencers is a viable SMM strategy in Nigeria.
Videos
Having quality videos on your social media account is also a good SMM strategy. Videos tend to attract more views and engagement, especially when the content is top-notch. In incorporating videos to your SMM campaign, you need to avoid unnecessarily lengthy videos- a video of 1-2 minutes will likely get more views. Also, ensure that the first 10 seconds of the video is super engaging. People tend to scroll past a video when the first few seconds are not catchy. Also, ensure that the quality of the video is high, and it is easy-to-load. Remember that every content on your social media reflects on your brand’s reputation and image.
Live- Streaming
Live-streaming has also proven to be an efficient tool in SMM campaigns for businesses in 2020. You can engage your audience with live videos on your Instagram or Facebook page. There are a few things you can do to make your live video engaging. First, avoid going on live videos without having a concrete plan or content- it reflects negatively on your brand. You can have guests on your live broadcast that are set to discuss a particular topic with you. You can also post flyers to bring anticipation for your next live stream. Going on a live broadcast without prior notice may bring low engagement, so invite your audience to your stream. You can also add incentives such as cash or airtime giveaways to be given during your live stream to help you get more engagement. Live broadcast helps in garnering more engagement and active followers on your social media page.
Promotions
We also can’t discuss SMM strategies without adding the effectiveness of promotions. Social media promotions include adverts and giveaways. Sponsoring a post or having a giveaway on your social media account helps increase the size of your audience and engage your existing audience.
These strategies have proven to be efficient in 2020 for every business in Nigeria. Let us manage your social media marketing and watch your business flourish. Chorddigital is a digital marketing agency with experts in social media marketing, email marketing, SEO, Content marketing, PPC, and other digital marketing strategies. Visit us today at www.chorddigital.com to get started.
