Search engine optimization could be a little difficult to run when you do not understand the fundamentals. SEO helps organically improve the quality and quantity of traffic to a webpage. Whether you’re hiring an SEO strategist or doing it yourself, it is imperative that you learn the fundamentals of SEO to have better results. These fundamentals would give you a…
Search engine optimization (SEO) has several benefits to all types of business ventures in Nigeria. SEO is a digital marketing strategy that organically improves the quality and quantity of traffic to a webpage. By attracting more traffic, and having high visibility on google search engines, your business website will likely enjoy a higher conversion rate. These benefits are also reasons…
Blogging has numerous benefits for all kinds of businesses in Nigeria. However, you can harness much more benefits by optimizing your blog post for SEO. Search Engine Optimization (SEO) increases the quality and quantity of traffic to your website. By optimizing your blog posts for SEO, your blog will rank higher on search engine result pages (SERPS), and your website…
Social media has been an effective marketing tool for businesses in Nigeria. Social media marketing entails the use of social media platforms such as Instagram, Facebook, Twitter, and LinkedIn, to promote a product or service. To entrepreneurs and business owners in Nigeria, social media has brought about cheaper and cost-effective marketing when compared to traditional marketing. With social media marketing,…
Instagram is a social media platform with millions of users in Nigeria. The platform allows users to post images, videos, gifs, texts, and live streams. Instagram marketing includes tactical strategies to help use the Instagram platform to reach a specific target audience. For businesses in Nigeria, Instagram has proven to be very efficient in driving sales. There are small businesses…
Social media marketing is an essential marketing strategy for all businesses in Nigeria. It has been used as an avenue to reach your target audience, attract customers, and increase brand awareness and popularity. Most brands in Nigeria concentrate on other marketing strategies and disregard the potency of social media. With millions of users in Nigeria, social media marketing can help…
Social media marketing is an essential part of your branding and digital marketing strategy. Every business in Nigeria needs a social media manager to manage all social media accounts. The right social media manager should understand the goals and vision of the brand and be able to creatively express them, through consistent posting and interaction with the audience. The role…
Increasing your online brand presence is synonymous with increasing your brand awareness. In 2020, businesses and brands have largely discovered how the digital space can be tremendously beneficial. By increasing your online presence, you can spread your brand message, increase your clients or customers, and gain popularity. Building a strong online brand presence in Nigeria isn’t magical. It takes time,…
For every business in Nigeria, marketing is essential. Almost every business has a competitive environment, thereby causing difficulty in profit-making or running a successful business. Like other businesses in Nigeria, law firms also depend on marketing and referrals to increase their clientele. Over the years, Digital marketing has proven to be an effective marketing means for all forms of businesses…
Branding is the process of creating a positive identity that can easily be recognized and remembered by the public. Branding is intentional. Several steps are taken in building a brand and achieving a strong reputation. Building a brand takes thoughtful and strategic work and, even businesses with a strong brand still continually build their brand, using the different methods of…
