For every successful digital marketing campaign, search engine optimization (SEO) and search engine advertising (SEA) has a huge role to play. So what do SEO and SEA mean? What’s the difference between these terms, and which is the best online marketing strategy? Read on to find out. Contents SEO Search engine optimization (SEO) is a type of digital marketing strategy…
Choosing the best content marketing agency in Nigeria is not an easy decision for business owners. Your brand, money, and time will be invested in the agency. Content is an essential part of your online marketing. Your SEO, social media marketing, and email marketing can only be productive when you have great content. When deciding on choosing the best content…
Email marketing has proven to be a result-driven way to connect with your customers and increase sales for businesses in Nigeria. Email marketing is the process of sending messages using an email to a segment of people for driving sales or gaining leads. There are several benefits of email marketing in every digital marketing campaign in 2020. Email marketing is…
Search engine optimization (SEO) is a vital part of your business’s digital marketing campaign. It helps organically increase visibility and traffic to your web page. Some people and organizations believe they can watch a few video tutorials about the basics of SEO and start their SEO activities themselves. Although the spirit of DIY can be encouraged sometimes, SEO needs an…
Your brand is your identity. It is how your audience recognizes and remembers you. But why is it important to brand your business or have a good brand strategy? One strategy that will give your business more visibility than your competitors is branding. Branding involves consistently putting a reputable image of your business in the minds of your audience. Its…
A lot of businesses in Nigeria refuse to see the crucial need for PR and, it ends up being quite detrimental. Public relations (PR) means deliberating planning the information released and spread to the public (your stakeholders). So why is PR important? In the words of Robert Greene, “So much depends on reputation—guard it with your life”. Reputation is everything,…
Branding is creating an identity for your company. It involves a name, symbol, or design that the general public can identify your company with. Your brand is your identity. It distinguishes your products or organization from others. Branding does more than allowing your audience to identify you. It also creates a reputation and perception about your organization- this is why…
For every business in Nigeria, either an SME or a soon multi-national; blogging is a vital marketing strategy that should be incorporated. Blogging has proven to be an effective way to improve brand popularity and better reach your prospects. The results from blogging proves its efficacy. Every business should have a website and a blog incorporated in it. Blogging helps…
Social media marketing is a vital digital marketing strategy for all businesses in Nigeria. However, to get the best of SMM, you need to make use of result-driven strategies. Before starting a social media marketing campaign, remember to set realistic goals that go beyond making sales. Your goals can include increased engagement, fan base/ audience, visibility and popularity. Just as…
Every business in Nigeria needs a good marketing strategy to succeed. Digital marketing is a crucial part of every marketing campaign for any business in Nigeria. For small business, it is a vital necessity to include digital marketing in your strategy to gain increased visibility, brand awareness, and generate more sales. Whether it’s an online store or a small local…
