With the advent of the Internet and technology, online businesses are thriving. By using some web tools and Fintech business transaction methods, anyone can buy or sell anything online. Business transactions have become more accessible than ever before. No matter where you are, you can run a successful business. Just like every other business, you need your capital, the niche…
Brand awareness is key to the success of every business in Nigeria. If the public doesn’t know you, the chances of them purchasing your product/service becomes low. Brand awareness is the way prospects/customers remember and recognize your business. The higher the brand awareness you have, the more audiences you’ll have. By having a good brand awareness campaign, your audience will…
Video is a major part of content marketing in Nigeria. Every digital marketing campaign makes use of videos as a tool for engagement and brand visibility. Social media platforms like Youtube, Instagram, and TikTok are platforms were videos are used to increase social media engagement. Videos are also incorporated in websites occasionally. On YouTube alone, there are millions of videos…
In the words of Bill Gates, “CONTENT IS KING” Every successful business in Nigeria is reaping the benefits of a concrete content marketing strategy. Quality content has a lot to do with the growth of brands in Nigeria. So What is Content Marketing? Content marketing means creating and sharing valuable information (through videos, blogs, and social media posts) that are not explicitly…
To have a successful social media campaign, you need to create engaging content for your audience. Creating mere content is not enough to increase your audience on your channel. Engagement can be very beneficial to your business in so many ways. It’ll cause brand loyalty, increase the quality and quantity of your audience (through shares and referrals from your current…
Social media is an effective channel to create brand awareness, popularity and increase sales. With over 2.6 billion active users, businesses in Nigeria male use of the platform to connect and interact with their prospects/customers. Due to the pandemic in 2020, the rate of active users on social media increased rapidly. Social media platforms such as are Facebook, Twitter, Instagram,…
Pay-per-click (PPC) is an online advertising model used to drive traffic to a website. The publisher only pays for the advertisement when the ad is clicked on- hence the name pay-per-click. PPC has two main categories; search advertising and display ads. Search ads appear on search engine results while display ads come in the form of banners, with graphics or…
Ecommerce is all about buying and selling goods and services on the internet. There are thousands of online stores in Nigeria. Some sell through websites and, others focus on social media platforms to sell. Every e-commerce store in Nigeria wants to sell more and have more traffic. There are a few things you can do to make your e-commerce store…
Business-to-business (B2B) marketing is the process of marketing goods or services from one business to another business. There is no better market strategy for B2B in Nigeria than Digital Marketing. The marketing strategy for B2B is quite different from the regular B2C marketing (business to customers), and may have different result-oriented marketing strategies. A well-defined digital marketing strategy is needed…
YouTube is an online video-sharing platform and a channel for marketing and branding. With the high watch-time from people all over the world on YouTube, organizations have seen it as a proper place to market their goods and services. Most small businesses in Nigeria, have a YouTube channel to show the usefulness of the products and promote it. However, there…
