The first thing you need to do in increasing your online presence in Nigeria is to accurately understand the needs and desires of your audience.
Knowing your audience will help you in setting appropriate goals and having marketing plans that will yield excellent results. Define your brand, its qualities, and the gap it fills to your specific customer. This will help in determining who your audiences are and assist you in meeting their needs. Identify the demographics of your customers and do things that meet up to their needs. For instance, if your customers are entrepreneurs within the age of 50-80, you know your online brand presence should come conventionally and maturely in both content and branding. This method will be totally different if your audience is entrepreneurs under 30. Identifying your exact audience is the first step in creating a strong online presence in Nigeria.
A website is like a newspaper headline; it either attracts or repels people. Having a professional website that suits the objective of your brand will help your brand awareness strategy. When people hear about an unfamiliar brand, the first thing they do is to check out the brand on Google or other search engines and check the website. On a professional website, you can have enough information about your brand, its products, and services. A professional website must be mobile-friendly, easy to load, and have adequate images and content. When a website is not responsive (slow-to-load or lagging), most of your visitors will impatiently leave. Ensure your website is mobile-friendly and has enough information about what you do. You can also create a blog where you discuss your products and services at length.
Search engine optimization (SEO) is a process of increasing website traffic in both quality and quantity through search engines. Having a good SEO plan will increase your website traffic, help create brand awareness, convert page visitors into paying customers, and improve your brand’s online presence. SEO may be a little complex, but not to worry, Chord Digital can help you in creating a good SEO plan that will boost your traffic and conversion rate.
Content is essential in building brand awareness and credibility. Having bad content on your social media or website page can destroy your brand’s reputation. Ensure that all the message put out for your brand is detailed, credible, and void of sloppy mistakes. Have a good content marketing plan for your website, blog, and social media; that is creative, innovative, and can build your brand’s image. Chord Digital also has professional content creators that can help you in drafting a good content marketing strategy.
A lot of brands don’t pay enough attention to their social media. Social media is a platform for connecting people; it includes Instagram, Facebook, LinkedIn, Twitter, and others.
Having a good social media strategy can increase your brand’s online presence and conversion rate. A good social media strategy includes quality images, videos, and texts that are relatable to your audience and can spread your brand message. You can also make use of social media advertising from time to time to increase your brand popularity.
Increasing your brand online presence in Nigeria will give your business the popularity it needs to succeed in a competitive space. Chord Digital can take care of all your digital marketing needs, public relations, and branding. Visit www.chorddigital.com today to get started.
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However, when building a brand, you can make a couple of mistakes that can negatively affect your brand and its reputation. There are common mistakes in branding that can easily be avoided. Here are the top 5 branding mistakes you should avoid:
Three things are used to initially identify a brand- Brand Name, Logo, and Tagline. When there is an error in three things, it becomes difficult for your brand to be identified, hence destroying all branding efforts. One common brand identification error is using a logo that doesn’t accurately represent the brand. It is difficult to change your brand identification element, so you need to get the right on time. Make use of legible fonts in your logo, avoid using too many colors (especially colors that don’t represent your brand), and ensure that your logo tells a story about your brand.
Your brand name is also an essential element. Ensure your brand name is simple and easy to pronounce. A lengthy or hard-to-pronounce brand name will quickly get forgotten. Your tag line should also properly represent your brand. It should be able to tell a short and simple story about what you do.
2. Lack of Uniqueness
Every brand has to be unique; even when offering the same products as your competitors, your brand must be unique, else, it will lose its relevance. Share your brand story to your audience to portray the value you can offer them that is different from others. It’s a way of telling them why they should purchase from you and not your competitors. If you don’t accurately share the value your brand can over, it will difficult to develop brand loyalty from your customers.
Every part of your brand should be able to tell a story. The vision & mission statement, as well as the tagline, can be used to portray your brand message. Your brand message should be easy to understand and create a sense of emotion in the minds of your audience. Avoid vague words, and ensure that your message isn’t similar to your competitor- You need to stand out.
One branding mistake that can be extremely detrimental to your branding effort is brand inconsistency. Every brand has its specific guidelines; its message, colors, visual, messaging style, fonts, and voice. Stick to it. Changing these guidelines in your social media post, press release, videos, ads, and other digital or traditional media, does not speak well of your brand and will make it difficult for your brand to recognize you. Be consistent.
One common mistake in branding is; forgetting to connect with your audience. Your brand cannot service without your audience, so you need to communicate effectively with them and show them that they matter. Connecting with your audience is not difficult, but it is often forgotten. Connecting with them will help in improving and maintaining brand loyalty. You can send weekly or monthly newsletters, engage with them on social media, have a quick and efficient customer support team, and ensure there is a good communication flow between you and your audience.
Another branding mistake to avoid is; ignoring your audience’s feedback and opinion. As earlier stated, good communication between you and your audience is essential. When your audience or customer lays a complaint about your brand or product, you should efficiently respond to it. First, it creates a sense of trust and loyalty from them. It also helps you avoid crises. A crisis is formed from miscommunication, and a brand crisis can destroy all branding efforts. Ask your audience for their opinions through your social media platform and other communication tools, and ensure you respond to them appropriately. There is no brand without customers.
Branding can be difficult or complex, but we can help you in building a strong and reputable brand. Chord Digital is a digital marketing agency with experts and professionals in Branding, public relations, SEO, social media marketing, PPC, email marketing, and other digital marketing strategies. Visit www.chorddigital.com to get started today.
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Branding involves consistently putting a reputable image of your business in the minds of your audience. Its principal purpose is to promote the recognition of your business and finesse all your marketing strategies. A digital marketing campaign that pays no attention to branding will bring lesser returns or conversion rate than that with a proper branding strategy. Your marketing efforts are incomplete without prim branding. by
There are numerous benefits of branding to every business in Nigeria. Read on to discover a few of them.
One notable benefit of building a strong brand is getting customer recognition. Customer recognition easily converts to brand loyalty and more sales. When a customer goes shopping for a particular product or service, they tend to select the products of brands they recognize, even when they’ve never tried it out. Customers are by far more likely to choose a brand they recognize and, when the product or service proves to be exceptional, they are likely to develop more trust for the brand, hence, brand loyalty. Before a customer purchases a commodity, they go through an AIDA process- Awareness, interest, desire, and action. Branding creates recognition and awareness, which helps your business skip some steps in the AIDA process and hence, create more chances for sales.
When your business has a strong brand and loyal customers, it will become a lot easier and less expensive to introduce a new product in the market. Proper branding brings loyal customers and audiences. You can easily test out a new product, conduct surveys on the segment of your loyal customers, and adjust it where necessary. With branding, your new product will be easily identified by your loyal customers, and in some cases, your brand followers may anticipate the release of your new products. Pay attention to your branding.
Branding makes your business unique. It disguises you from other businesses in your industry, and this can become a competitive edge. In the marketplace of probably thousands on businesses your industry, branding makes you stand out and, this can be very beneficial to your business. A typical example of how inadequate branding could affect your sales is the famous Agege Bread. A couple of years back, the Agege bread was the most sought type of bread in Lagos. However, it had no actual brand name, logo, or anything to differentiate the business from others. A few years after other competitors began to create similar types of the product, and with time passing, the popularity started to fade. Imagine if the owner of the Agege Bread branded it- It would have brought uniqueness and more sales.
Having a strong brand will give your business a sense of uniqueness from other brands in your industry and bring customer retention. So even if your competitors try to weaken your brand, your uniqueness will speak for itself.
Another benefit of branding in Nigeria is that it will make your product easily recognizable and hence build brand loyalty. Brand loyalty is basically the propensity of some of your customers to keep purchasing your brand of goods rather than that of your customers. Branding also emphasizes on your organizational values, and your customers who share similar values will have a strong emotional connection to your brand, and hence trust your brand, no matter the product. The best thing about brand loyalty is that it could last a lifetime, and even move to the next generation. It could also bring more customers through referrals (word-of-mouth).
For every marketing strategy, either traditional or digital, branding plays a vital role. Branding can be complex to do, hence the need for a suitable brand strategy for every business in Nigeria. Chorddigital can help you in your branding alongside other digital marketing strategies such as social media marketing, search engine optimization (SEO), pay-per-click (PPC), email marketing, content marketing, public relations, and others. Visit www.chorddigital.com to get started today.
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Building brand awareness is crucial to have a successful business in Nigeria. Here are a few tips on how to build brand awareness in Nigeria
The first thing to do to build strong brand recognition and awareness in Nigeria is to brand yourself. Branding yourself or your business means you should create things that your audience can use to recognize you. Create a good logo and brand name, and make use of only your brand colors for everything related to your business including your social media post, website, souvenirs, advertisements, and promotions. Changing your colors would make it difficult for your audience to recognize your brand. Your packaging materials should also carry your brand name or/and logo to help your audience easily identify your brand. You can’t build brand awareness in Nigeria without having a good brand. Every message sent on any platform, either offline or online should carry your brand designs and color to aid brand recognition.
In garnering awareness for your brand, you need to determine your target audience- who do you want to reach? Identify the demographics of your audience including, gender, age, and personality, to help know your essential consumers and buyers. Focus on sending the message about your brand to your target audience. Knowing your target audience would help identify those who will likely purchase from you, and this information can be adopted to create messages and campaigns that your audience would presumably be interested in. Focusing your campaign on your target audience would increase brand recognition and awareness among your buyers.
Research shows that the majority of consumers only check the first page of search engine results. Having a good SEO plan would put your page on the first page of search engine results and increase your brand recognition. When a consumer searches for a keyword related to your industry, your website would be on the result page, and this would also make the audience trust your brand a little more. Most consumers believe that a fake page would not be on the first page of Google, so by allowing your website rank high on the search engine page, you’ll be increasing brand awareness, brand visibility, and brand loyalty. You can contact Chorddigital to help you create a search engine optimized site that would drive traffic to your page, and make your brand more visible.
When a friend recommends a brand to a friend/ family, the first thing usually done by the prospect is to look up information about the brand on social media and search engines. Your brand needs to have a suitable social media presence. It means your brand needs to be consistent on social media, and have quality content that would engage the audience. There are millions of active users on social media, including your target audience. You can use your social media platform to pass quality messages about your brand, interact and engage with your audience, and get feedback from them. Having a suitable social media presence would increase brand awareness, brand visibility, engagement with audience and sales.
Chorddigital is a digital marketing agency with experts and professionals in social media marketing, Search engine optimization, PPC, public relations, email marketing, Branding, and other digital marketing strategies. Let us help you increase your brand recognition and visibility. Visit www.chorddigital.com today.
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