For every business in Nigeria, marketing is essential. Almost every business has a competitive environment, thereby causing difficulty in profit-making or running a successful business. Like other businesses in Nigeria, law firms also depend on marketing and referrals to increase their clientele. Over the years, Digital marketing has proven to be an effective marketing means for all forms of businesses…
For every successful digital marketing campaign, search engine optimization (SEO) and search engine advertising (SEA) has a huge role to play. So what do SEO and SEA mean? What’s the difference between these terms, and which is the best online marketing strategy? Read on to find out. SEO Search engine optimization (SEO) is a type of digital marketing strategy that…
Choosing the best content marketing agency in Nigeria is not an easy decision for business owners. Your brand, money, and time will be invested in the agency. Content is an essential part of your online marketing. Your SEO, social media marketing, and email marketing can only be productive when you have great content. When deciding on choosing the best content…
A lot of businesses in Nigeria refuse to see the crucial need for PR and, it ends up being quite detrimental. Public relations (PR) means deliberating planning the information released and spread to the public (your stakeholders). So why is PR important? In the words of Robert Greene, “So much depends on reputation—guard it with your life”. Reputation is everything,…
Branding is creating an identity for your company. It involves a name, symbol, or design that the general public can identify your company with. Your brand is your identity. It distinguishes your products or organization from others. Branding does more than allowing your audience to identify you. It also creates a reputation and perception about your organization- this is why…
For every business in Nigeria, either an SME or a soon multi-national; blogging is a vital marketing strategy that should be incorporated. Blogging has proven to be an effective way to improve brand popularity and better reach your prospects. The results from blogging proves its efficacy. Every business should have a website and a blog incorporated in it. Blogging helps…
Every business in Nigeria needs a good marketing strategy to succeed. Digital marketing is a crucial part of every marketing campaign for any business in Nigeria. For small business, it is a vital necessity to include digital marketing in your strategy to gain increased visibility, brand awareness, and generate more sales. Whether it’s an online store or a small local…
With the advent of the Internet and technology, online businesses are thriving. By using some web tools and Fintech business transaction methods, anyone can buy or sell anything online. Business transactions have become more accessible than ever before. No matter where you are, you can run a successful business. Just like every other business, you need your capital, the niche…
Video is a major part of content marketing in Nigeria. Every digital marketing campaign makes use of videos as a tool for engagement and brand visibility. Social media platforms like Youtube, Instagram, and TikTok are platforms were videos are used to increase social media engagement. Videos are also incorporated in websites occasionally. On YouTube alone, there are millions of videos…
In the words of Bill Gates, “CONTENT IS KING” Every successful business in Nigeria is reaping the benefits of a concrete content marketing strategy. Quality content has a lot to do with the growth of brands in Nigeria. So What is Content Marketing? Content marketing means creating and sharing valuable information (through videos, blogs, and social media posts) that are not explicitly…
