Social media is an effective channel to create brand awareness, popularity and increase sales. With over 2.6 billion active users, businesses in Nigeria male use of the platform to connect and interact with their prospects/customers. Due to the pandemic in 2020, the rate of active users on social media increased rapidly. Social media platforms such as are Facebook, Twitter, Instagram,…
Pay-per-click (PPC) is an online advertising model used to drive traffic to a website. The publisher only pays for the advertisement when the ad is clicked on- hence the name pay-per-click. PPC has two main categories; search advertising and display ads. Search ads appear on search engine results while display ads come in the form of banners, with graphics or…
Ecommerce is all about buying and selling goods and services on the internet. There are thousands of online stores in Nigeria. Some sell through websites and, others focus on social media platforms to sell. Every e-commerce store in Nigeria wants to sell more and have more traffic. There are a few things you can do to make your e-commerce store…
Business-to-business (B2B) marketing is the process of marketing goods or services from one business to another business. There is no better market strategy for B2B in Nigeria than Digital Marketing. The marketing strategy for B2B is quite different from the regular B2C marketing (business to customers), and may have different result-oriented marketing strategies. A well-defined digital marketing strategy is needed…
YouTube is an online video-sharing platform and a channel for marketing and branding. With the high watch-time from people all over the world on YouTube, organizations have seen it as a proper place to market their goods and services. Most small businesses in Nigeria, have a YouTube channel to show the usefulness of the products and promote it. However, there…
Email marketing effective digital marketing strategy. It is typically used to reach a specific audience who already showed interest in a brand. It effectively helps persuade prospects who are undecided about a purchase. Brands often send out attractive deals to their targeted prospects to persuade them. Email marketing is a targeted digital marketing strategy. Several digital marketing agencies in Nigeria…
Every brand needs digital marketing agencies in Nigeria to help increase visibility, popularity, traffic, and sales. To achieve the best results in digital marketing, you need the very best agencies. Digital marketing agencies offer SEO, Social media marketing, website optimization, content marketing, email marketing, and other result-driven strategies to help your brand. In choosing the best digital marketing agency, there…
For every business seeking brand exposure, visibility, and popularity, you need SEO. SEO is an acronym for search engine optimization. It is a method used to increase the quality and quantity of website traffic in Nigeria. Here are a few reasons why SEO is important in Nigeria. Increased Website Traffic SEO is known to generate organic and lasting traffic to…
An advertising agency (ad agency) creates, plans and handles the advertising and promotion of clients businesses. They also handle the overall marketing, sales, and branding for their clients. They create ads, plan its execution, and evaluate the results on the client’s brand. For businesses to truly survive and grow promotion and advertising is very essential. Advertising agencies in Nigeria have…
The entire world has evolved into a digital age. Businesses, interactions, shopping, and other activities are now done online. These days, people communicate more on social media than physically. Social media such as; Whatsapp, Twitter, Facebook, and LinkedIn have millions of active users every day. It is now crucial for every business in Nigeria to have an online presence. People…
