Social media has been an effective marketing tool for businesses in Nigeria. Social media marketing entails the use of social media platforms such as Instagram, Facebook, Twitter, and LinkedIn, to promote a product or service. To entrepreneurs and business owners in Nigeria, social media has brought about cheaper and cost-effective marketing when compared to traditional marketing. With social media marketing,…
Instagram is a social media platform with millions of users in Nigeria. The platform allows users to post images, videos, gifs, texts, and live streams. Instagram marketing includes tactical strategies to help use the Instagram platform to reach a specific target audience. For businesses in Nigeria, Instagram has proven to be very efficient in driving sales. There are small businesses…
Social media marketing is an essential marketing strategy for all businesses in Nigeria. It has been used as an avenue to reach your target audience, attract customers, and increase brand awareness and popularity. Most brands in Nigeria concentrate on other marketing strategies and disregard the potency of social media. With millions of users in Nigeria, social media marketing can help…
Social media marketing is an essential part of your branding and digital marketing strategy. Every business in Nigeria needs a social media manager to manage all social media accounts. The right social media manager should understand the goals and vision of the brand and be able to creatively express them, through consistent posting and interaction with the audience. The role…
Email marketing has proven to be a result-driven way to connect with your customers and increase sales for businesses in Nigeria. Email marketing is the process of sending messages using an email to a segment of people for driving sales or gaining leads. There are several benefits of email marketing in every digital marketing campaign in 2020. Email marketing is…
Social media marketing is a vital digital marketing strategy for all businesses in Nigeria. However, to get the best of SMM, you need to make use of result-driven strategies. Before starting a social media marketing campaign, remember to set realistic goals that go beyond making sales. Your goals can include increased engagement, fan base/ audience, visibility and popularity. Just as…
To have a successful social media campaign, you need to create engaging content for your audience. Creating mere content is not enough to increase your audience on your channel. Engagement can be very beneficial to your business in so many ways. It’ll cause brand loyalty, increase the quality and quantity of your audience (through shares and referrals from your current…
Marketing is crucial to the success of any business in Nigeria. Either as a multinational business or as a small business in Nigeria, you will need some degree of marketing to enjoy increased sales and revenue. Especially for small businesses, you need to ensure that the marketing strategy you pick is cost-effective. So how do you know the right marketing…
Social media is a virtual community with over 29.4 million active users in Nigeria. Social media platforms include; Facebook, WhatsApp, LinkedIn, Instagram, and Twitter. With the high number of users, advertising your brand or product on social media has proven to be effective in increasing engagement, brand visibility, and sales. In 2020, the internet and social media users are more…
In this digital age, every business needs digital marketing to bring more customers or increase conversion rates. Digital marketing hasn’t replaced traditional advertising, but it generates more sales and costs less. Digital marketing is also called online marketing or internet advertising. It has become more known and used over the past decade to boost businesses, and has positive effects on…
