Social media marketing has a lot of benefits to businesses in Nigeria, including increased sales, interaction with customers, and lots more. Here are a few benefits of social media marketing for businesses in Nigeria.
One major benefit of social media marketing is the brand awareness and recognition it provides. Social media platforms are channels where your brand’s voice and message can be heard. Social media marketing gives you higher visibility that can help create brand awareness and brand recognition. Social media marketing (SMM) involves quality content, sponsored adverts, and interaction with the target audience. These main features of a great SMM campaign will make your brand easily recognizable and increase your overall visibility. For instance, if a frequent Instagram user has been your company or product in a newsfeed /story a couple of times, it will be easy to relate with your product/brand when confronted with a buying decision.
One major advantage of social media marketing over all other forms of marketing in Nigeria is its ability to engage with one’s audience. You can interact with your existing customers, create a new one, and persuade followers to become paying customers. Research has proven that brands that engage their audience on social media have high brand loyalty. By interacting with your customers on social media, you can allow them to connect with your brand’s value and objective and become loyal customers. Every social media marketing campaign must give room for interaction and engagement with the audience.
On social media, every post made can give you a great conversion rate. Every post you make on a social media platform is an opportunity to turn prospects into paying customers.
Audience interaction is a major advantage of social media marketing over all other forms of marketing in Nigeria. By building your followers, you can simultaneously interact with new customers, old customers, and recent customers. Although not every interaction automatically results in a conversion, it will certainly increase the possibility. Ensure you fully maximize the plausibility of audience interaction found in social media marketing through great content. Ensure your content can capture the attention of your followers and cause a conversation.
When fully maximized, social media is a platform where brands are likely to succeed because you can interact directly with your customers and share your brand message.
For every marketing strategy in Nigeria, evaluation is essential. Social media marketing allows for easy evaluation. You can know how well a social media campaign is doing and the things you can do to make it better in real-time. Before the end of a social media marketing campaign, you can evaluate your audience’s response to your strategy, tweak it when necessary, and ensure that every penny spent is cost-effective. Instead of wasting millions on marketing strategies that may not yield quality results, you and make use of cost-effective social media marketing.
Social media marketing has proven to be a vital, cost-effective, and result-driven marketing strategy in Nigeria. Its benefits have brought high conversion rates to help all kinds of businesses in Nigeria, whether B2B or B2C. It improves traffic to your website and overall sales. Chord Digital has experienced professionals in social media marketing and other digital marketing strategies such as SEO, content marketing, video marketing, and others. Let us help you with a result-driven social media marketing campaign. Contact us today.
The post Benefits of Social Media Marketing for Businesses in Nigeria first appeared on Marketing Agency in Lagos, Nigeria - Chord Digital.]]>With the high number of active users on Instagram, you can promote your brand and gain a high conversion rate. However, there are a couple of things you need to do to grasp the marketing benefits of using Instagram. You need to pay quality attention to your content and draft a good strategy to increase your business’s visibility. Here are a few Instagram marketing tips for small businesses in Nigeria.
The first thing you need to do in boosting your Instagram sales is to set realistic and timely goals. Define what you want to achieve through Instagram marketing. Answering the Question “What do I want to Achieve” is essential, especially for startup and small businesses in Nigeria. Decide what is important to you and your business and how you can achieve it. Your goal can be to; create brand awareness, launch a new product maximize your local reach and exposure, have high engagement, drive traffic to your website, or make sales on the app. Once you decide the exact goals and objectives you want to achieve through the platform, you can start working towards meeting them.
After setting the goals and objectives for your Instagram marketing campaign, you need to switch to an Instagram business account to achieve optimum results. A business account has certain optimization that will help you in branding and marketing your business. You need to treat your Instagram account as a business space and not a personal account. The extra features come with various benefits. For instance, on the business account, your followers can click on the contact button to reach you. Business accounts also make it easy to create Instagram ads to reach your customers. There are also a few analytical tools to help you understand your audience and reach them better.
Content is an essential part of every Instagram marketing campaign. You need to pay a lot of attention to the quality of content you disseminate on your page. For every business in Nigeria, quality content will always bring a higher conversion rate. In content creation, you need to consider what you’re offering (product), your audience, business objectives, brand message, and how well you can express them. One mistake most businesses in Nigeria make on Instagram marketing is not paying attention to content creation. You need to create an Instagram content calendar with themes for each day that is catchy and relevant to your brand. Themes can include motivation quotes, generic content, business adverts, testimonials, customer appreciation, quizzes/ puzzles, brand messages, and lots more.
The method of message dissemination should also be considered. It could be through texts (captions), images, infographics, or videos. A proper content strategy gives your customer quality information about your business, product/service, and makes them feel welcomed.
Just like you spend money on a physical store, you need to spend to create a good online space. As much as content is essential, advertising is necessary. Advertising helps you draw the attention of your audience to your page while your content keeps them engaged. In setting up for Instagram ads, you need to consider your goals, create a cost-effective budget, and already have intriguing content on your page. Chord Digital can help you in creating cost-effecting Instagram ads that boost your business.
Making use of relevant hashtags can give your business the right visibility it needs. When hashtags are used properly, they will give your business good exposure and bring the right audience for your brand. The hashtags must be related to your business or popular occasions that trend on Instagram. So when a user is searching through a particular trend, they can see your business page. It is, however, important to stay away from controversial hashtags to avoid a crisis.
One reason businesses lose followers on Instagram is because they spam their user’s feeds with too much content. Over-posting is a huge turn off to your existing followers and would only make you lose customers. Post only a few contents at a time, and spread them out through the week. If you are tempted to post a lot of pictures, you can make use of the carousel album feature on Instagram that allows you to post multiple images in a slideshow format.
Instagram is a suitable social media platform to reach your audience and make good sales. You can make the best use of the Instagram platform as well as other social media platforms to gain visibility, exposure, and a high conversion rate. ChordDigital can help you with all your social media marketing needs and take your business to a better level. We have experts in social media marketing, email marketing, search engine optimization, video marketing, and other digital marketing strategies. Contact us today to get started.
The post Instagram Marketing Tips For Small Businesses in Nigeria first appeared on Marketing Agency in Lagos, Nigeria - Chord Digital.]]>
Social media marketing brings high conversion rates and gives your brand more popularity. You can make use of relevant keywords & hashtags to reach a large audience. There are so many tools on social media that can be used to attract customers such as, live streams, videos, infographics, texts/tweets, and images. You can also give back to your audience and increase your engagement through contests and giveaways that help improve your popularity. Social media is an essential part of every good digital marketing campaign. Here are a few ways social media brings customers.
As earlier stated, social media is an efficient and vital digital marketing strategy. By publishing quality content about your business on social media, you will directly increase your brand’s visibility, popularity, and awareness. It is one significant way to increase your brand recognition. With social media, you can connect with your target audience and tell them the right message about your brand. Whether it is a B2B (business to business) or B2C (business to customers), you can engage them and gain loyal customers.
Engagement is an easy way to attract customers in Nigeria. It is one main reason digital marketing has been said to bring faster results than traditional marketing. With social media, you can engage your prospects in discussions about your brand or industry. People are likely to purchase from a brand they understand and engage with than any other brand. Among other marketing strategies, social media marketing easily attracts customers through engagement. By engaging with your audience frequently, you will know what their expectations, needs, and how to meet them.
Another way social media attracts customers is through direct marketing. On any and every social media platform, you can post the goods or services you offer and market it to your target audience. You can also publish reviews from past clients to help bring more customers. Another advantage of marketing with social media is that when people get good service or product from your brand, they will likely share it with others on social media. Your brand will enjoy good returns from both direct marketing and referral marketing.
Social media has different platforms like Instagram, Facebook, Twitter, TikTok, and others. With social media marketing, you can reach a large number of people and persuade them to purchase from your brand. Almost every Nigerian has a particular social media they are most active on. By getting a great social media manager like Chord Digital, you can reach as many people as possible on each platform and link them to your website or purchase page.
An essential part of every marketing strategy is evaluation. Before, during, and after a marketing campaign, you need to know how well your campaign is doing, and how you can adjust it to meet your marketing goals. With social media marketing, you can steadily track and measure your marketing strategy, tweak it where necessary, and eliminate unnecessary spendings.
Social media marketing brings high returns on investments. It should be an essential part of your marketing strategy. Chord Digital has a team of professionals with expertise in social media marketing, SEO, pay-per-click, email marketing, and other digital marketing strategies. Contact us today to get started.
The post 5 Ways Social Media Brings Customers first appeared on Marketing Agency in Lagos, Nigeria - Chord Digital.]]>Before hiring a social media manager in Nigeria, the first step you need to take is to set and understand the goals you want to achieve through social media marketing. Understanding your goals will help you in knowing what skills you need from your social media manager, and help determine if your expectations from your social media campaign are being met. Your goals could be; getting more engagement, getting more followers, handling customer’s queries on social media, having creative content, getting high engagement on your social media account, and so on. Understand what you want to achieve and convey it accurately to your proposed social media manager.
In choosing the right social media manager, you need to check the agency or individual’s portfolio or reviews. It is highly advisable, to only hire experienced social media managers. Check out the social media pages the agency or individual has handled, and rate its performance. If the page (during the period of handling) didn’t have creative content and engagement, then that may not be the best candidate. You can look out for pages similar to yours, so you can know what to expect from the social media manager. Ensure to check all social media platforms. People can be good with Instagram content and bad at Twitter content. Check all platforms to determine their versatility.
Another crucial thing to look out for when hiring a social media manager is the quality of images and videos they can offer. The graphics of social media content is essential in both the branding image and the quality of social media content. In 2020, most people prefer images to only texts, so the quality of your image and video needs to be top-notch. Research has also shown that more engagement comes from videos and images than long captioned posts. Your social media manager must have good graphic designing skills.
Creativity is an essential requirement in social media marketing. It makes your content stand out and gives it more organic engagement. People naturally share good content with their friends and family on social media. In all spheres of digital marketing, great content is vital. Your ideal social media manager should be able to create creative copy that can generate good engagement. He/she should be able to share captivating content that expresses the vision of your brand.
You need to have a good budget for your social media campaign. A good social media manager would know the best cost-effective amount you would spend on social media marketing. He/she should know how to allocate funds to the different social media tasks that will yield great returns. Depending on the social media campaign, you’ll need money for adverts, social media tools, video shooting, and others. Generally, these costs shouldn’t be too high, but the right social media manager would know how to draft a cost-effective social media campaign budget.
If you’re searching for the right social media manager, you don’t need to look too far. Chord Digital is a digital marketing agency with professionals in social media marketing and other digital marketing skills. Let us manage your social media accounts for you. Visit us at www.chorddigital.com to get started today.
The post Choosing the Right Social Media Manager 2020 first appeared on Marketing Agency in Lagos, Nigeria - Chord Digital.]]>
Email marketing produces a high conversion rate. As much as other marketing strategies are relevant, email marketing has proven to bring high and fast conversion rates for businesses in Nigeria. In a typical email marketing campaign, promotional messages will be sent a specific number of times every week. These messages will carry catchy deals and promos that would persuade your target audience to check out your website and take the deal. The emails also come with links to your page to make it easy for them to check your page. Email marketing helps convert your audience into loyal customers.
Unlike most digital marketing strategies, email marketing is inexpensive yet very effective. It allows business owners to reach a high number of customers at an affordable rate. Both multi-national and small businesses can use email marketing and get quality results. So if your business is on a low marketing budget, you can still get good results with email marketing. Email marketing is still one of the most effective customer acquisition strategies in 2020. People tend to check their emails regularly, so you’re sure that a higher rate of people who receive your email will see the message. Although different internet marketing strategies have come to play, email marketing remains effective.
Another benefit of email marketing is its essential effectiveness in connecting to a target audience or customers. Email marketing uses a mailing list of a segment of your audience who have shown interest in your business. The messages sent are usually personal and resonates with the reader. Birthday, Christmas, and other seasonal messages are sent to help build a good relationship between the audience and the business. Informative messages that carry the first name of each audience are sent to connect better with the audience. Email marketing plays an essential role in building a good relationship with your prospects, leads, and customers.
Email marketing makes use of several call-to-action that is effective in getting the conversion rate. Whether it is a promotional message or an educative message, it will carry a call to action. It could be; click here to read more, click here to enjoy 30% off, sign in, etc. By nature, emails are transactional. They can be used to drive traffic to a page and drive sales. With numerous results, email marketing has proven to be an effective digital marketing strategy in Nigeria.
With these few benefits, we can say that every business needs email marketing to help in reaching your customers. We have professionals and experts at Chord Digital who can help you with your email marketing campaign. Chord Digital is a full digital marketing agency that offers result-driven services in email marketing, SEO, content marketing, social media marketing, PPC, Public relations, branding, and other internet marketing strategies. Visit www.chorddigital.com today to get started.
The post Reasons Why you Need Email Marketing (2020) first appeared on Marketing Agency in Lagos, Nigeria - Chord Digital.]]>Just as digital marketing trends change, social media trends also vary from time to time. Social media platforms include Facebook, Twitter, Instagram, and LinkedIn. However, TikTok began to trend with exceptional speed in 2020. These strategies have proven to be efficient in every social media marketing campaign for businesses in Nigeria. Here are the best social media marketing strategies for businesses in Nigeria in 2020.
We can’t discuss the best SMM strategies without including content. Content is what makes a social media marketing campaign successful. To have a successful SMM campaign, you need more than just regular or sales content; you need engaging content. Besides educating and informing your audience on things related to your business, you need to occasionally have casual content on your page. Causal content could include throwbacks, funny posts, relatable posts, and other posts that would bring engagement. The occasional interaction you have with your audience on topics beyond your brand would help create a better bond between you and our audience.
Your educative and informative content is still very much needed. Ensure your social media platforms always have quality content.
One social media trend that has proven to have good engagement and results for businesses in Nigeria is the use of Instagram stories. Research shows that the general audience check and engage more on stories than on actual post. With Instagram stories, you can create polls, communicate easily with your audience and get more engagement. With great content on your Instagram story, your audience would likely repost your content on their story, thereby helping you get increase visibility and audience. Make Instagram stories part of your social media campaign.
In 2020, the number of social media influencers skyrocketed, and so does their value. Your SMM strategy should include the use of social media influencers to help increase your visibility and generate more sales. With the high number of influencers in Nigeria, you need to research on the different influencers before hiring. Know which influencer is likely to have more of your target audience efficiently Try to use influencers that your brand can associate with- Influencers whose image does not negatively affect the reputation of your brand. Investing in social media influencers is a viable SMM strategy in Nigeria.
Having quality videos on your social media account is also a good SMM strategy. Videos tend to attract more views and engagement, especially when the content is top-notch. In incorporating videos to your SMM campaign, you need to avoid unnecessarily lengthy videos- a video of 1-2 minutes will likely get more views. Also, ensure that the first 10 seconds of the video is super engaging. People tend to scroll past a video when the first few seconds are not catchy. Also, ensure that the quality of the video is high, and it is easy-to-load. Remember that every content on your social media reflects on your brand’s reputation and image.
Live-streaming has also proven to be an efficient tool in SMM campaigns for businesses in 2020. You can engage your audience with live videos on your Instagram or Facebook page. There are a few things you can do to make your live video engaging. First, avoid going on live videos without having a concrete plan or content- it reflects negatively on your brand. You can have guests on your live broadcast that are set to discuss a particular topic with you. You can also post flyers to bring anticipation for your next live stream. Going on a live broadcast without prior notice may bring low engagement, so invite your audience to your stream. You can also add incentives such as cash or airtime giveaways to be given during your live stream to help you get more engagement. Live broadcast helps in garnering more engagement and active followers on your social media page.
We also can’t discuss SMM strategies without adding the effectiveness of promotions. Social media promotions include adverts and giveaways. Sponsoring a post or having a giveaway on your social media account helps increase the size of your audience and engage your existing audience.
These strategies have proven to be efficient in 2020 for every business in Nigeria. Let us manage your social media marketing and watch your business flourish. Chorddigital is a digital marketing agency with experts in social media marketing, email marketing, SEO, Content marketing, PPC, and other digital marketing strategies. Visit us today at www.chorddigital.com to get started.
The post Best Social Media Marketing Strategies for Businesses in Nigeria (2020) first appeared on Marketing Agency in Lagos, Nigeria - Chord Digital.]]>We cannot speak of social media engagement without focuses on great content. Content includes images, videos, and the quality of texts on your social media platform. For every image, or video posted, a creative caption should be added to make it more engaging. On social media platforms, it is vital to engage your audience in your content. Don’t give only plain statements and commands like “These are the best styles for any Owambe party” make most of your post engaging like “What do you think about these styles for your next Owambe party?” The difference between both captions is that; one engages the audience to comment on it, and the other is just a statement. Let your content give room for feedback from your audience. Also, ensure that your videos, images, and all other content, are creative, unique, and exciting for your audience. Avoid low-quality content on your page as well.
Review and testimonials are social proof to help build the confidence and trust of your audience in your brand. These reviews can be in the form of text, images, or videos. Allow your happy customers to share how they feel about your product and service. A lot of people would love to see your reviews before purchasing your product. Research has proven that 88% of online audiences rely on reviews and testimonials before making a purchase. Openly ask your customers to share how they feel about your products.
Hashtags is a social media trend tool that helps improve visibility and connect with more users with similar interests. Hashtags started with Twitter in 2007 but, it a powerful tool on every social media platform now. Try not to use too many hashtags, pick a few relevant ones that are related to your brand. Keep your hashtags simple and short. Avoid adding spaces on your hashtags- it will defeat the purpose of the hashtags.
CTA means Call To Action. At the end of each post, add a call to action you want your audience to do. It could be; Contact us today, Buy now, Learn more, Sign up, Visit our page, and lots more. Apply CTA to your social media platform to make them know you want them to act. CTA has proven to be quite efficient in a social media marketing campaign.
Ads do not create engagement on social media, but they can increase your business reach. Do not rely on only ads, but try to incorporate them into your social media marketing plan to help increase your audience. Besides social media ads, you can organize occasional giveaway and promotions to give back to your audience and increase your reach.
Remember to be consistent with your content as well. Your audience can’t engage with your platform when you only post once in two weeks. Be consistent, have a good content marketing and social media marketing strategy to increase your audience engagement and your rand’s visibility. We can help you in creating a top-notch content & social media marketing strategy to help your business. Chorddigital is a digital marketing agency with experts in social media marketing, content marketing, SEO, email marketing, PPC, and all other digital marketing strategies. Visit www.chorddigital.com to get started today.
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A good social media marketing strategy will help in engaging followers on social media. To improve your social media presence, you need to have engaging content.
The post Creating an Engaging Social Media Channel first appeared on Marketing Agency in Lagos, Nigeria - Chord Digital.]]>Traditional marketing is a conventional form of marketing that helps reach a semi-targeted audience using traditional media. Traditional media includes; newspapers & magazines, television and radio, billboards, flyers, and others. When advertisements and promotional messages are placed on traditional media, it becomes traditional marketing.
Traditional marketing can effectively reach a local audience. Flyers can be shared in a particular community that is the target audience (especially for small businesses). The radio station in that vicinity could also help you spread the message across.
Some materials can be kept and recycled
A major pro of traditional marketing is that some promotional materials can be kept and recycled. Printed materials such as flyers, newspapers, and magazines are usually read by more than one person per material. A person can read a magazine and pass it on to a friend or family. Months after the advert, the message may keep spreading.
It is familiar
Traditional marketing is an old form of marketing. This means that older people are more familiar with traditional media than digital media. So if your audience is within the older age, you can target them better with Traditional media.
Although traditional media is quite effective, there are certain drawbacks to using this marketing strategy. The fact that the world has evolved to a digital community as technology and innovation occurred has reduced the efficacy of traditional marketing in Nigeria.
Here are the cons of traditional marketing
The biggest drawback to using the Traditional marketing strategy is that there is little or no interaction between the medium and prospects/customers. With Traditional marketing, a message is placed on the media without the possibility of getting an immediate response or reaction. It, therefore, becomes hard to understand what your customers want. Feedback is very important for every business, and sadly, traditional marketing does not do justice is providing it.
As the only marketing strategy for a long time, the cost of traditional marketing is very high. To continuously invest in traditional marketing, your business would be making a huge investment that may not yield good returns. For example, if you place an ad in a newspaper, there is a 50-50 probability of your target audience seeing the ads the day it is published. The exposure rate is unpredictable. Unlike digital marketing strategies like PPC (pay-per-click) where you only pay when an ad is seen and clicked on, you can spend millions on a traditional marketing strategy and not get enough returns on that investment.
Evaluating a marketing strategy would help you know the areas to adjust on, and the areas to intensify efforts. However, the evaluation of traditional marketing is quite vague. Television and radio are often put on, when no one is watching or listening. Newspapers could also be bought without anyone reading it, so looking at the ads. It then becomes hard to know how effective a campaign is. It is hard to pick the channel that brought more returns.
Traditional marketing does not help well enough in targeting a specific demographic. So if you want to target a specific gender or age group, it could turn out quite vague. It has a semi-targeted audience.
Digital marketing is also known as online marketing. It is marketing done through the internet, on an electronic device. Digital marketing includes content marketing, email marketing, social media marketing, search engine optimization, PPC, Search engine adverts, pop-up ads, YouTube marketing, and lots more. We offer all digital marketing services here at Chordidigital. With the world in a digital age, digital marketing has proven to be an effective way to reach your audience /clients. The internet is becoming one of the most used tools in the world. A large percent of the world has a digital presence today. More people are logging on the web to carry out their daily activities, which includes, purchasing of goods and services. Research shows that more than 80% of shoppers/buyers do their research online before investing in a product/service. It also shows that 94% of B2B marketers actively use LinkedIn for marketing purposes. Also, 90% of B2C businesses report that social media has been the most effective content marketing strategy.
Digital marketing makes it easy to engage with your prospects/customers in real-time through social media, or website chatbox. You can instantly get feedback on the thoughts, comments, and needs of your customers. Your brand can be constantly connected with your audience. It makes it easy to avoid a business crisis and increase the rate of brand loyalty.
As earlier stated, evaluation is an important aspect of marketing. Digital marketing makes it easier to evaluate every marketing campaign. You can tell the effect of digital marketing strategy on your business or brand. It is easy to spot which channel is bringing more returns, and how effective a strategy is to your business. It, therefore, makes it easier to adjust your marketing strategy to the best and most effective for your brand.
Digital marketing helps you reach more than your local audience or audience in your vicinity. It would help you reach both your local, national, and even international audience. Therefore, increasing brand awareness and popularity. Your audience is targeted, to reach the specific demographic that fits your brand. You can target the gender, age, personality, and likes with digital marketing.
The most cost-effective form of marketing is digital marketing. Digital marketing brings better returns on investments and is way cheaper when compared to traditional marketing. So you can pay less and have better marketing results.
To enjoy the benefits of digital marketing, you need to use only experts or professionals who are skilled to carry out the campaign. They have to be knowledgeable about the right tools, platforms, and trends (which change rapidly). Chordidigtial has experts and professionals that would deliver top-notch services for your brand.
Digital marketing may take some time. Advertising campaigns, creating quality content, and optimizing your brand’s digital presence may take time. However, in the end, it is worth it.
Traditional marketing is not as effective as it used to be. The conclusion we can draw from the pros and cons of both forms of marketing is that Traditional marketing cannot stand on its own. The efficacy of traditional marketing is best seen when merged with digital marketing.
Traditional marketing does not yield enough results for it to be done alone for any business. You can take a look at all adverts placed on the traditional media in 2020- they are also on digital platforms.
Digital marketing, however, is still very effective on its own. The results speak for themselves. For small businesses or start-ups, it is very advisable to use digital marketing to create brand awareness, loyalty, and popularity and increase your sales.
We have experts to ensure that your business grows to its right potential. We will handle all your digital marketing needs without stressing you at all. Visit www.chordigital.com today, and grow your business to its full potential.
The post Digital Marketing VS Traditional Marketing first appeared on Marketing Agency in Lagos, Nigeria - Chord Digital.]]>It is highly recommended to outsource your social media advertising to digital marketing agencies like Chorddigital who are experts in the field with good records of successful campaigns for clients. Here are 5 tips for advertising on social media in Nigeria.
The first thing you need to do to advertise successfully on social media is to ask yourself – what is the objective of my social media advertising strategy? You must have a realistic and measurable goal you set to achieve by advertising on social media. Advertising without a set objective or goal will end up costing you both money and time. For every business or brand, there are different objectives. You could advertise to increase traffic on your website- A good goal for a new brand or site.
You can advertise to increase your brand visibility, bring leads and increase loyal customers- For this goal, the focus will be on brand awareness campaigns. Another goal could be to increase engagement on your social media platforms- The focus would be on creating engaging content that your customers like. You can also advertise to increase sales. You can use your social media platforms to promote or introduce your products to your target audience. Setting specific, measurable goals would help you have a successful social media campaign.
For every set objective, some social media platforms would work better than others. There are different benefits of social media platforms. For a goal to increase engagement, advertising on LinkedIn won’t help you properly achieve your goal. Using platforms like Instagram or Twitter would have better results. When advertising, you don’t have to use all social media platforms, select one or two that help will bring the best result then expand to other social media overtime. Before selecting the platform, check if it matches your brand’s demographics, if your competitor’s audience is on the platform and how much your audience engages there.
Also, check the kind of advert (video, text, or picture) you want to promote and if it would achieve your goal.
As Bill Gates said, Content is King. One key thing that makes a social media campaign successful is good content. Whether it is a video, image or text, you must have good content that is engaging and appealing to your target audience. Good content is like the face of a brand- it attracts the audience to see what the brand is about, hence increasing brand popularity and sales. Also, ensure that your designed ads are mobile-friendly. People rarely wait for an advert to load, they’ll likely scroll to other posts. Remember that people use their mobile phones more frequently for social media. Design ads that load quickly and have good quality and content.
An advert can attract a customer to your social media handle or your website, but your consistent content is what retains your customer. Social media marketing is more than just promoting adverts, when you have more engagement or audience on your page, what are you going to do with it? You have to be consistent with the quality of the content you post and ensure they are engaging. Consistency on social media, would help you understand your audience better and bring brand loyalty.
At the end of every social media campaign, you need to evaluate it. Evaluation would help you know how successful the campaign was and know the things to improve in subsequent campaigns. The different measuring tools would help you know how well the campaign influenced your brand and achieved your set goals. You may need to tweak a few things during the next campaign to get more effective results.
Leaving your social media advertising to experts would help you in saving money and time, and achieving better results. Chorddigital is a digital marketing agency in Nigeria that offers social media advertising/marketing, SEO, content marketing, PPC, email marketing and other digital marketing strategies to help promote your brand in 2020. Visit www.chorddigital.com to get started.
The post Tips on How to Advertise on Social Media in 2020 first appeared on Marketing Agency in Lagos, Nigeria - Chord Digital.]]>
So what is digital marketing? Digital marketing is a type of marketing that uses the internet and other online-based technologies to promote goods and services. Digital marketing is a good marketing strategy that influences a buyer’s decisions. There are different segments to digital marketing such as email marketing, pay-per-click advertising, social media marketing, Search engine optimization, Content creation, and others that help promote businesses in Nigeria.
There are several aspects of digital marketing that are set up to ensure high traffic and conversion rates for businesses. Although digital marketing strategies keep evolving day by day, These are the digital marketing skills that most business use and are proven to drive sales.
Pay-per-click (PPC) advertising is a type of digital marketing strategy that involves payment for every advert clicked by a user. All search engines such as Google, Bing, or Yahoo have a form of PPC Advertising called “paid search advertising or Search engine Advertising.” Search engines run text ads on their Search Engine Results Pages (SERPs). Facebook Ads is also a form of PPC ads called “paid social advertising.”
PPC Ads is a good marketing strategy that best target prospective customers who are actively searching for the kind of products you sell.
Another good digital marketing strategy is Search engine optimization SEO. It is a little similar to search engine advertising, it helps your website or blog post rank highly on the SERPs. SEO is the process of generating traffic from organic search results on SERPs. It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. You don’t have to pay for every click by a user on the search engine. However, SEO takes a lot of time and effort before your website or page gets to rank highly on search engines but it is cost-effective and lasts long.
Social media marketing and advertising is also an effective digital marketing strategy. Social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat allows users to run adverts on their platforms. In a digital age, a lot of people are active on social media, so paid social media advertising is a proven good strategy to build awareness about a product or service. Social media marketing is free- It involves building an audience organically through social media platforms. Like SEO, it takes time and effort and, it is long-lasting and delivers cost-effective results.
Content marketing is a broad and important strategy for every digital marketing campaign. It involves building awareness or promoting a product/service, through quality content. Content includes blog posts, videos, creative texts, infographics, and lots more. Content is king in every business, so content marketing is very effective in driving leads/ sales or drive clicks, leads or sales.
Email marketing is one of the oldest strategies of digital marketing, but it still has a positive effect on a digital marketing campaign. When potential customers drop their email addresses on a business website or physical store, quality content would be sent to their email address to advertise special deals, promote an event or inform the prospects about the business.
There are other digital marketing strategies that are effective in driving sales. However, it is important to evaluate a business and decide what would work more effectively for the kind of business. Chord digital is a digital marketing company that takes care of all digital marketing campaigns such as SEO, PPC, Content Marketing, Social media management, and more, at affordable prices. Visit www.chordgital.com to get started.
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