In reaping the benefits of SEO, you must make its foundation strong by optimizing your website. Your website should have unique text content, a good URL structure, bot accessibility, internal link architecture, sitemaps, and be mobile-friendly, and have server response codes. Although these things sound technical, you can easily achieve them when you contact a website developer. Technical SEO allows your website to be accessible by Google and other search engines before it can appear on the search engine result page (SERP). Without fixing the technical SEO aspect, all other SEO efforts will be wasted.
In every aspect of digital marketing, especially SEO; Content is King. To maximize your SEO result, you need quality content on your page that could increase your ranking on SERPs. By all means, avoid plagiarism or duplicate content on your page. It will reduce your ranking and increase your chances of getting blacklisted. You can add a blog to your website and add unique and quality content that is also lengthy. Remove unnecessary pages from your website, and fill it with essential content that your audience will likely need.
Another fundamental of SEO is keyword research. Keyword research entails researching the most searched keywords relating to your brand and its services. There are several keyword research tools you can use to search for the right keywords for your brand. Keyword research will help you in finding words or phrases that your target audience queries. By using these keywords in your webpage content, you will increase your chances of ranking highly on SERPs. However, avoid keyword stuffing- using too many keywords in a sentence. Use the keywords naturally.
Backlinks are fundamental to ranking highly on search engines. They are an essential part of Google’s algorithm. Once you have good technical SEO and quality content, you need to focus on getting backlinks. Basically, backlinks are links on other websites that link back to your website. Acquire quality backlinks from reputable pages. You can select and contact some websites that have good visibility on search engines. Add a blog post or information with your website link and get it published on their site. Backlinks are fundamental in SEO.
To get the ultimate result from your SEO campaign, you need to monitor and measure its success as often as possible. There are a lot of measuring tools you can use, including Google Analytical and SEM Rush. Just like any digital marketing campaign, you would need to do a little tweaking during the campaign and measure it to determine its effectiveness. Without proper monitoring and measurement, you could end up spending more on a campaign and gaining little results.
It is important to note that SEO takes time. It may take a couple of months before your SEO campaign begins to bring results. However, its result lasts for a very long period. Knowing these fundamentals will put you on the right track to achieving great SEO results. Chord Digital has SEO experts and professionals in other digital marketing strategies such as social media marketing, email marketing, PPC, video marketing, SEO, and others. Visit www.chorddigital.com to get started today.
The post Fundamentals of Search Engine Optimization first appeared on Marketing Agency in Lagos, Nigeria - Chord Digital.]]>
These benefits are also reasons why every business in Nigeria should incorporate an SEO strategy in their marketing plan. Businesses tend to enjoy several benefits when they have a good SEO plan. Here are five (5) benefits of SEO to businesses in Nigeria.
Having a great SEO strategy will give your business the utmost visibility. More often than none, people search for businesses on search engines like Google before doing business. Your SEO will make it easy for your prospects to find you online, and this can bring about a higher conversion rate.
By statistics, Google currently processes more than 40,000 search queries every second, this means in a day, over 3.5 billion searches are made. SEO allows your business to be discovered and gives you an edge over your competitors.
As a business owner, you know the importance of marketing to any Nigerian business. Every year, businesses draft marketing budgets, that take a large amount of the profit made in the previous year. SEO is cost-effective. You can enjoy great traffic and visibility 24/7 in 365 days, at an inexpensive cost. When SEO is done correctly, it would constantly bring leads and sales even when you’re no longer paying for it. Adding SEO with other digital marketing strategies would give your business great marketing results at a low cost. You can contact us today to start your business’ SEO journey
Without a doubt, SEO builds trust and credibility for businesses in Nigeria. Generally, search engines such as Google and Yahoo are highly trusted. When your website ranks high on these search engines, your customer will by large, view your business as trustworthy and credible. You can make use of this trust to gain high conversion rates and loyal customers.
Having your website on the first page of the search engine’s result page will make it easier you’re your audience to trust your brand and do business with you.
As earlier stated, SEO builds trust and credibility between the customer and the business in Nigeria. For instance, if a prospect is casually searching for shoe stores in Lagos, and your store’s webpage was shown on the first page of the SERP. If your website has quality products, that customer will likely make that purchase because your site is credible and has good products. Your business will experience a higher conversion rate when your webpage is search engine optimized. In addition, your local business can also be listed by Google. So you would get both physical and online customers through SEO.
Another benefit you will get through SEO is brand awareness. The visibility provided to your business through SEO will make people more aware of your business, and give it good branding. Branding goes beyond conversion rate, it brings investors, trust, a competitive edge, and brand loyalty. So far your business has quality products and services, you would easily get customers through referrals because of your SEO.
Running a business in Nigeria may not be easy, however, with a great SEO strategy, you can have numerous benefits that would build your business, and bring a high conversion rate. Regardless of the type of business, you can run an effective SEO campaign. Chord Digital has professionals in all digital marketing strategies including SEO, social media marketing, email marketing, video marketing, and others that can help you with your marketing strategies. Visit www.chorddigital.com to get started today.
The post 5 Benefits of SEO to Businesses in Nigeria first appeared on Marketing Agency in Lagos, Nigeria - Chord Digital.]]>
By optimizing your blog post, it will be much easier for your visitors or customers to reach your page. It is crucial that you make use of important keywords when writing your blog post. Conduct deep keyword research before writing any blog post. Keyword research helps you know the topics your target audience has the most interest in. By conducting SEO keyword research, you will write about relevant topics to your audience and increase your visibility. There are several keyword research tools you can use. Ensure you incorporate those keywords properly in both your title and blog content.
A headline/title is like a person’s face; it either interests or repels your readers. Pay attention to the blog post title you choose. Before your audience checks out the content of an article, they see the title. Make use of catchy titles that can attract an audience to your page. The title of your post is an essential part of what is shown on the search engine result page (SERP). You must incorporate the relevant keywords in your blog title. Ensure to add these keywords in the first 60 characters of your title, and make them catchy.
In all your articles, ensure to add at least one link to your past articles on your blog post. Add them in such an easy way that maintains the flow of your content, and helps your audience easily navigate to other pages and relevant content they may need. It will also create a contextual relationship between your webpages. When it comes to SEO and blogging, nothing is more important than your content. The quality of your content increases the chances of your article getting shared as well as its traffic.
An essential search engine ranking factor is readability. Make sure you write in a friendly and easy-to-understand way. Make use of short sentences, headings, bullet points, and proper punctuations. Also, use images that are clear and of great quality to improve your chances of ranking high on SERPs.
Plagiarism is highly frowned upon when it comes to search engine optimization or ranking high on SERPs. Only publish original content that is different from your source. Every text or sentence on your page must be different from others. You can make use of tools like siteliner to check if your website content is truly unique. The uniqueness of your web page is also a factor in SEO ranking.
Blogging is a great way to engage and meet the needs of your target audience. By implementing these SEO tips to your blog posts, you can increase traffic to your webpage and thereby increase your conversion rate. We can help you with all your blogging and SEO needs. Chord Digital is a leading digital marketing agency in Lagos, Nigeria, with a team of professionals in content marketing, PPC, social media marketing, SEO, email marketing, and other digital marketing strategies. Visit www.chorddigital.com to get started today.
The post 5 Ways to Optimize Your Blog Post for SEO first appeared on Marketing Agency in Lagos, Nigeria - Chord Digital.]]>
SEO strategy is a crucial part of your marketing campaign and should not be left to trials or practice. Executing an SEO strategy without an expert or specialist will bring long term and short term effects that could cost more than you anticipate. To enjoy the best results of an SEO strategy, increased web traffic, visibility, and conversion rate, you need an SEO expert. Here’s why you need an SEO expert for your business in Nigeria.
Getting leads to your page may seem easy. Some fake SEO firms may even promise you 500 visitors per–day after a month, but an SEO expert understands that every business is unique. A website can have 500 visits per day and yet not up to 10 conversion rate at the end of the month. Several click-baits can be used to attract a high quantity of leads, but that SEO strategy will be irrelevant to bringing actual results (conversion rate).
An SEO expert knows your business and how to meet its growth goals and produce quality traffic that brings a higher conversion rate, not just a large number of visits from people who aren’t interested in your business. huge
An SEO expert knows how to conduct a proper competitive analysis that will enable them to know what competitors are doing and always be ahead of them.
Your SEO expert will pick the things that your competitors are doing right and the things that they are not doing. By so doing, your specialist will be able to create the best SEO strategy with the best result for your brand. They’ll analyze the keywords needed and the ones that will bring quality traffic to your page, higher than that of your competitors.
SEO encompasses the use of the content, page optimization to a user-friendly website, social SEO, keyword research, and others. The combination of a lot of things is what brings the best results in an SEO strategy.
The algorithms and trends of Google bots and other search engines are ever-changing, and when using a fake SEO firm or doing it yourself, you may end up wasting time and money without having any real result. SEO experts can determine what is working and what needs to be adjusted during an SEO campaign to ensure the best results; while your business can focus on other parts of marketing and sales. If an SEO strategy is not measured and adjusted as soon as possible, your business will spend more money on a strategy that yields no result. An SEO specialist knows how to ensure you’re spending wisely and adjust an SEO strategy when needed.
One significant benefit of SEO is that it has a long life span. Long after an SEO campaign has ended, your business should still be bringing quality leads. An SEO expert will know how to help define your audience segment, boost your marketing effort, and reduce your bounce rates. A proper search optimization will bring traffic to your page long after your SEO campaign has ended. It is an investment that will produce continuous results.
Employing an SEO Expert from Chord Digital- one of the best digital marketing agencies in Nigeria; is affordable and comes with quality marketing results. We also offer other digital marketing strategies like social media management, pay-per-click, email marketing, content marketing, and others. As a full digital marketing agency, we have professionals and experts in SEO that will bring the best results to your business in Nigeria. Visit www.chorddigital.com to get started today.
The post Why Your Business Needs an SEO Expert first appeared on Marketing Agency in Lagos, Nigeria - Chord Digital.]]>