Search Engine Optimization (SEO) is an important strategy for every digital marketing campaign. It grows the quality and quantity of your website traffic and increases the visibility and popularity of your website. Selecting the right SEO Company in Nigeria would positively influence your business without breaking the bank. A wrong SEO company could cause you to lose funds without having any positive influence on your business. It is important to hire only SEO experts for your business.
What influences your business’s organic traffic and ranking on Search engine result pages (SERP) comes down to either good SEO or bad SEO. Working with an SEO expert would increase sales, decrease the advertising budget, and improve the overall user experience on your business website. Hiring an SEO company in Nigeria should be done carefully to avoid loss of funds. Here are a few things to consider when choosing the best SEO company in Nigeria.
Understand that SEO takes time
Before hiring an SEO expert, you should know and understand that SEO is not magic; it takes time. SEO optimizes your website to increase your organic traffic. SEO companies in Nigeria, who claim to do proper SEO for your brand in a few days or a short period, are lying. They likely don’t know what SEO is about and are trying to defraud you. Some SEO companies may go as far as saying they have people working in Google or other search engines that would make the process very fast. All these are lies. They is no shortcut to good SEO. The employees of any search engine can’t make SEO work fast. Search engines change their algorithms weekly, and only SEO experts who have a detailed understanding of how search engine works can do a proper SEO strategy for your business.
SEO shortcuts like buying links, keyword stuffing, and cloaking is more detrimental to your website. These shortcuts are called Black hat and, once Google bots discover them on your site and demote the ranking of your website drastically. Having a basic understanding of SEO would help you in knowing the right SEO expert to hire in Nigeria.
Set specific goals and find a company that can achieve them
Before hiring an SEO company in Nigeria, it is crucial to have specific and realistic goals you want the SEO expert to accomplish. Don’t focus on the vague goal to “increase website traffic.” Be more specific and intentional about the goal you want to achieve. Increasing organic traffic does not automatically mean increased sales. If you have a cake catering business, and your website ranks high on Google when fashion keywords are searched, it doesn’t do much good for your business. Know what you want to achieve, and make sure your set goals are realistic for the SEO firm to achieve. Your goal can be to increase conversion rate, increase revenue, have more sign-ups on your website email list, have more audiences who spend time on your page, and lots more. The results you seek for would determine if you need only an SEO firm or a full digital marketing agency in Nigeria.
Read reviews
You shouldn’t select an SEO company by just searching for the “best SEO company in Nigeria” on Google. Read reviews and ask their past clients on the type of service they rendered and the quality of service they offered. Reviews would help you know more about the SEO company and how it operates. You would be able to analyze the result of the past clients of the SEO firm, and see if it is effective enough for your business.
Choose a communicative SEO company.
Your SEO expert should be able to communicate effectively throughout the SEO process. You need an SEO company in Nigeria that is trustworthy and transparent about their dealings. Don’t opt-in for companies who hide their method of operations. Keep in mind that you would be working with this SEO firm for a while. You should be able to trust them and have a good working relationship with them.
Chorddigital is a digital marketing agency that has SEO experts to help you with all your SEO needs. They offer social media marketing, PPC, public relations, content marketing, and all your business needs to increase your traffic, visibility, and sales. Visit www.chorddigital.com for more.
