Social media marketing is an essential part of your branding and digital marketing strategy. Every business in Nigeria needs a social media manager to manage all social media accounts. The right social media manager should understand the goals and vision of the brand and be able to creatively express them, through consistent posting and interaction with the audience. The role of a social media manager is quite delicate because it deals with direct communication with your customers and target audience. Every information placed on social media must be accurate and meet a certain goal. Choosing the right social media this 2020 may be a little difficult, but these tips will help.
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Understand Your Goals
Before hiring a social media manager in Nigeria, the first step you need to take is to set and understand the goals you want to achieve through social media marketing. Understanding your goals will help you in knowing what skills you need from your social media manager, and help determine if your expectations from your social media campaign are being met. Your goals could be; getting more engagement, getting more followers, handling customer’s queries on social media, having creative content, getting high engagement on your social media account, and so on. Understand what you want to achieve and convey it accurately to your proposed social media manager.
Portfolio and Reviews
In choosing the right social media manager, you need to check the agency or individual’s portfolio or reviews. It is highly advisable, to only hire experienced social media managers. Check out the social media pages the agency or individual has handled, and rate its performance. If the page (during the period of handling) didn’t have creative content and engagement, then that may not be the best candidate. You can look out for pages similar to yours, so you can know what to expect from the social media manager. Ensure to check all social media platforms. People can be good with Instagram content and bad at Twitter content. Check all platforms to determine their versatility.
Quality of Images and Videos
Another crucial thing to look out for when hiring a social media manager is the quality of images and videos they can offer. The graphics of social media content is essential in both the branding image and the quality of social media content. In 2020, most people prefer images to only texts, so the quality of your image and video needs to be top-notch. Research has also shown that more engagement comes from videos and images than long captioned posts. Your social media manager must have good graphic designing skills.
Creative Copy
Creativity is an essential requirement in social media marketing. It makes your content stand out and gives it more organic engagement. People naturally share good content with their friends and family on social media. In all spheres of digital marketing, great content is vital. Your ideal social media manager should be able to create creative copy that can generate good engagement. He/she should be able to share captivating content that expresses the vision of your brand.
Budgets
You need to have a good budget for your social media campaign. A good social media manager would know the best cost-effective amount you would spend on social media marketing. He/she should know how to allocate funds to the different social media tasks that will yield great returns. Depending on the social media campaign, you’ll need money for adverts, social media tools, video shooting, and others. Generally, these costs shouldn’t be too high, but the right social media manager would know how to draft a cost-effective social media campaign budget.
If you’re searching for the right social media manager, you don’t need to look too far. Chord Digital is a digital marketing agency with professionals in social media marketing and other digital marketing skills. Let us manage your social media accounts for you. Visit us at www.chorddigital.com to get started today.
