Social media is an effective channel to create brand awareness, popularity and increase sales. With over 2.6 billion active users, businesses in Nigeria male use of the platform to connect and interact with their prospects/customers. Due to the pandemic in 2020, the rate of active users on social media increased rapidly. Social media platforms such as are Facebook, Twitter, Instagram, and LinkedIn, had more users, and surprisingly the active users on TikTok were off the chart.
With different platforms and benefits of each platform, it could be a little hard to select the best platform that will be beneficial to your brand. Although your brand may have accounts on all social media platforms, it is vital to focus on one platform that would help reach your audience better.
Here are a few ways to choose the right social media platform for your business.
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Know your Target Audience
The first thing to do is to identify and know your target audience. Know the age, gender, personality, and likes of your target audience. For a B2B business, your target audience would likely be professionals in different businesses. LinkedIn will, therefore, be a suitable platform. But for a clothing selling company, your audience is likely inactive on LinkedIn. Knowing and understanding your audience would help you to determine the best social media platform to connect and interact with them.
Set Social Media Goals
In choosing the best social media platform for your business, you need to define what you intend to achieve by using social media. It could be to grow brand awareness, increase sales, communicate better with your audience, and others. Set specific and measurable goals for the social media platform. The goals you set would help you in selecting the right platform that would yield better results in a social media campaign.
Know the platforms and their Benefits
Before selecting any platform, take a look at the benefits of each platform in relation to your goals. Identify the platform that would be beneficial to you in terms of achieving your goals and meeting your customers. If achieving your goals would involve more videos and pictures, you would need to use platforms those features in rampant use. Audit each platform, know their benefits, and the type of content that work best for each website.
Measure and Adjust
Before finally choosing the best platform, ensure they align with your business goals, audience demographics, and are beneficial to your brand. After choosing the platform, you need to measure your statistics each month and determine its effectiveness in your brand. Know the post that meet your goals and have more engagement and determine why they do. Determine how the platforms are meeting your goals and adjust when necessary.
Social media marketing is so much more than selecting the right platform. You need to have engaging and quality content that would help in connecting with your business and meet your business goals. Your content needs to be creative, catchy, and of great quality. Chorddigital has professionals in the field to help you in all your social marketing needs, including content creation and advertising. We also offer top-notch digital marketing services in Nigeria. Visit www.chorddigital.com to get started today.
