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Marketing Agency in Lagos, Nigeria – Chord Digital https://chorddigital.com Marketing Agency in Lagos Nigeria Fri, 20 Nov 2020 23:47:10 +0000 en-US hourly 1 https://chorddigital.com/wp-content/uploads/2019/12/cropped-Chord-Digital-Favicon-32x32.png Marketing Agency in Lagos, Nigeria – Chord Digital https://chorddigital.com 32 32 Fundamentals of Search Engine Optimization  https://chorddigital.com/fundamentals-of-search-engine-optimization/ Fri, 20 Nov 2020 23:47:10 +0000 https://chorddigital.com/?p=1432 Search engine optimization could be a little difficult to run when you do not understand the fundamentals. SEO helps organically improve the quality and quantity of traffic to a webpage. Whether you’re hiring an SEO strategist or doing it yourself, it is imperative that you learn the fundamentals of SEO to have better results. These fundamentals would give you a…

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Search engine optimization could be a little difficult to run when you do not understand the fundamentals. SEO helps organically improve the quality and quantity of traffic to a webpage. Whether you’re hiring an SEO strategist or doing it yourself, it is imperative that you learn the fundamentals of SEO to have better results. These fundamentals would give you a better understanding of SEO and help you create a good strategy to fit your brand. Here are a few fundamentals of SEO that you should know

Technical SEO

In reaping the benefits of SEO, you must make its foundation strong by optimizing your website. Your website should have unique text content, a good URL structure, bot accessibility, internal link architecture, sitemaps, and be mobile-friendly, and have server response codes. Although these things sound technical, you can easily achieve them when you contact a website developer. Technical SEO allows your website to be accessible by Google and other search engines before it can appear on the search engine result page (SERP). Without fixing the technical SEO aspect, all other SEO efforts will be wasted. 

Quality Web Content

In every aspect of digital marketing, especially SEO; Content is King. To maximize your SEO result, you need quality content on your page that could increase your ranking on SERPs. By all means, avoid plagiarism or duplicate content on your page. It will reduce your ranking and increase your chances of getting blacklisted. You can add a blog to your website and add unique and quality content that is also lengthy. Remove unnecessary pages from your website, and fill it with essential content that your audience will likely need. 

Keyword Research 

Another fundamental of SEO is keyword research. Keyword research entails researching the most searched keywords relating to your brand and its services. There are several keyword research tools you can use to search for the right keywords for your brand. Keyword research will help you in finding words or phrases that your target audience queries. By using these keywords in your webpage content, you will increase your chances of ranking highly on SERPs. However, avoid keyword stuffing- using too many keywords in a sentence. Use the keywords naturally. 

Quality Backlinks

Backlinks are fundamental to ranking highly on search engines. They are an essential part of Google’s algorithm. Once you have good technical SEO and quality content, you need to focus on getting backlinks. Basically, backlinks are links on other websites that link back to your website. Acquire quality backlinks from reputable pages. You can select and contact some websites that have good visibility on search engines. Add a blog post or information with your website link and get it published on their site. Backlinks are fundamental in SEO. 

Measure & Monitor

To get the ultimate result from your SEO campaign, you need to monitor and measure its success as often as possible. There are a lot of measuring tools you can use, including Google Analytical and SEM Rush. Just like any digital marketing campaign, you would need to do a little tweaking during the campaign and measure it to determine its effectiveness. Without proper monitoring and measurement, you could end up spending more on a campaign and gaining little results.

It is important to note that SEO takes time. It may take a couple of months before your SEO campaign begins to bring results. However, its result lasts for a very long period. Knowing these fundamentals will put you on the right track to achieving great SEO results. Chord Digital has SEO experts and professionals in other digital marketing strategies such as social media marketing, email marketing, PPC, video marketing, SEO, and others. Visit www.chorddigital.com to get started today. 

 

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5 Benefits of SEO to Businesses in Nigeria https://chorddigital.com/5-benefits-of-seo-to-businesses-in-nigeria/ Thu, 19 Nov 2020 22:29:19 +0000 https://chorddigital.com/?p=1428 Search engine optimization (SEO) has several benefits to all types of business ventures in Nigeria. SEO is a digital marketing strategy that organically improves the quality and quantity of traffic to a webpage. By attracting more traffic, and having high visibility on google search engines, your business website will likely enjoy a higher conversion rate. These benefits are also reasons…

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Search engine optimization (SEO) has several benefits to all types of business ventures in Nigeria. SEO is a digital marketing strategy that organically improves the quality and quantity of traffic to a webpage. By attracting more traffic, and having high visibility on google search engines, your business website will likely enjoy a higher conversion rate.

These benefits are also reasons why every business in Nigeria should incorporate an SEO strategy in their marketing plan. Businesses tend to enjoy several benefits when they have a good SEO plan. Here are five (5) benefits of SEO to businesses in Nigeria.

High Visibility

Having a great SEO strategy will give your business the utmost visibility. More often than none, people search for businesses on search engines like Google before doing business. Your SEO will make it easy for your prospects to find you online, and this can bring about a higher conversion rate.

By statistics, Google currently processes more than 40,000 search queries every second, this means in a day, over 3.5 billion searches are made. SEO allows your business to be discovered and gives you an edge over your competitors.  

Decrease in Marketing Budget

As a business owner, you know the importance of marketing to any Nigerian business. Every year, businesses draft marketing budgets, that take a large amount of the profit made in the previous year. SEO is cost-effective. You can enjoy great traffic and visibility 24/7 in 365 days, at an inexpensive cost. When SEO is done correctly, it would constantly bring leads and sales even when you’re no longer paying for it. Adding SEO with other digital marketing strategies would give your business great marketing results at a low cost. You can contact us today to start your business’ SEO journey

Trust and Credibility With Audiences

Without a doubt, SEO builds trust and credibility for businesses in Nigeria. Generally, search engines such as Google and Yahoo are highly trusted. When your website ranks high on these search engines, your customer will by large, view your business as trustworthy and credible. You can make use of this trust to gain high conversion rates and loyal customers.

Having your website on the first page of the search engine’s result page will make it easier you’re your audience to trust your brand and do business with you.

Influences Buyers Decision and Yields a High Conversion Rate

As earlier stated, SEO builds trust and credibility between the customer and the business in Nigeria. For instance, if a prospect is casually searching for shoe stores in Lagos, and your store’s webpage was shown on the first page of the SERP. If your website has quality products, that customer will likely make that purchase because your site is credible and has good products. Your business will experience a higher conversion rate when your webpage is search engine optimized. In addition, your local business can also be listed by Google. So you would get both physical and online customers through SEO.

Enhanced Brand Awareness 

Another benefit you will get through SEO is brand awareness. The visibility provided to your business through SEO will make people more aware of your business, and give it good branding. Branding goes beyond conversion rate, it brings investors, trust, a competitive edge, and brand loyalty. So far your business has quality products and services, you would easily get customers through referrals because of your SEO.

Running a business in Nigeria may not be easy, however, with a great SEO strategy, you can have numerous benefits that would build your business, and bring a high conversion rate. Regardless of the type of business, you can run an effective SEO campaign. Chord Digital has professionals in all digital marketing strategies including SEO, social media marketing, email marketing, video marketing, and others that can help you with your marketing strategies. Visit www.chorddigital.com to get started today.

 

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5 Ways to Optimize Your Blog Post for SEO https://chorddigital.com/5-ways-to-optimize-your-blog-post-for-seo/ Mon, 16 Nov 2020 02:41:03 +0000 https://chorddigital.com/?p=1424 Blogging has numerous benefits for all kinds of businesses in Nigeria. However, you can harness much more benefits by optimizing your blog post for SEO. Search Engine Optimization (SEO) increases the quality and quantity of traffic to your website. By optimizing your blog posts for SEO, your blog will rank higher on search engine result pages (SERPS), and your website…

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Blogging has numerous benefits for all kinds of businesses in Nigeria. However, you can harness much more benefits by optimizing your blog post for SEO. Search Engine Optimization (SEO) increases the quality and quantity of traffic to your website. By optimizing your blog posts for SEO, your blog will rank higher on search engine result pages (SERPS), and your website will have more traffic. Although there are several technical things needed in search engine optimization, these few tips in blog writing will help in search engine optimization.

Keyword Research

By optimizing your blog post, it will be much easier for your visitors or customers to reach your page. It is crucial that you make use of important keywords when writing your blog post. Conduct deep keyword research before writing any blog post. Keyword research helps you know the topics your target audience has the most interest in. By conducting SEO keyword research, you will write about relevant topics to your audience and increase your visibility. There are several keyword research tools you can use. Ensure you incorporate those keywords properly in both your title and blog content. 

Blog Post Title

A headline/title is like a person’s face; it either interests or repels your readers. Pay attention to the blog post title you choose. Before your audience checks out the content of an article, they see the title. Make use of catchy titles that can attract an audience to your page. The title of your post is an essential part of what is shown on the search engine result page (SERP). You must incorporate the relevant keywords in your blog title. Ensure to add these keywords in the first 60 characters of your title, and make them catchy. 

 Links/ Great Content

In all your articles, ensure to add at least one link to your past articles on your blog post. Add them in such an easy way that maintains the flow of your content, and helps your audience easily navigate to other pages and relevant content they may need. It will also create a contextual relationship between your webpages. When it comes to SEO and blogging, nothing is more important than your content. The quality of your content increases the chances of your article getting shared as well as its traffic. 

Readability

An essential search engine ranking factor is readability. Make sure you write in a friendly and easy-to-understand way. Make use of short sentences, headings, bullet points, and proper punctuations. Also, use images that are clear and of great quality to improve your chances of ranking high on SERPs. 

Be Unique

Plagiarism is highly frowned upon when it comes to search engine optimization or ranking high on SERPs. Only publish original content that is different from your source. Every text or sentence on your page must be different from others. You can make use of tools like siteliner to check if your website content is truly unique. The uniqueness of your web page is also a factor in SEO ranking. 

Blogging is a great way to engage and meet the needs of your target audience. By implementing these SEO tips to your blog posts, you can increase traffic to your webpage and thereby increase your conversion rate. We can help you with all your blogging and SEO needs. Chord Digital is a leading digital marketing agency in Lagos, Nigeria, with a team of professionals in content marketing, PPC, social media marketing, SEO, email marketing, and other digital marketing strategies. Visit www.chorddigital.com to get started today. 

 

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Benefits of Social Media Marketing for Businesses in Nigeria https://chorddigital.com/benefits-of-social-media-marketing-for-businesses-in-nigeria/ Tue, 27 Oct 2020 17:11:28 +0000 https://chorddigital.com/?p=1414 Social media has been an effective marketing tool for businesses in Nigeria. Social media marketing entails the use of social media platforms such as Instagram, Facebook, Twitter, and LinkedIn, to promote a product or service. To entrepreneurs and business owners in Nigeria, social media has brought about cheaper and cost-effective marketing when compared to traditional marketing. With social media marketing,…

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Social media has been an effective marketing tool for businesses in Nigeria. Social media marketing entails the use of social media platforms such as Instagram, Facebook, Twitter, and LinkedIn, to promote a product or service. To entrepreneurs and business owners in Nigeria, social media has brought about cheaper and cost-effective marketing when compared to traditional marketing. With social media marketing, small businesses in Nigeria experience faster and more exponential growth.

Social media marketing has a lot of benefits to businesses in Nigeria, including increased sales, interaction with customers, and lots more. Here are a few benefits of social media marketing for businesses in Nigeria.

Brand Recognition/Awareness

One major benefit of social media marketing is the brand awareness and recognition it provides. Social media platforms are channels where your brand’s voice and message can be heard. Social media marketing gives you higher visibility that can help create brand awareness and brand recognition. Social media marketing (SMM) involves quality content, sponsored adverts, and interaction with the target audience. These main features of a great SMM campaign will make your brand easily recognizable and increase your overall visibility. For instance, if a frequent Instagram user has been your company or product in a newsfeed /story a couple of times, it will be easy to relate with your product/brand when confronted with a buying decision.

Brand Loyalty

One major advantage of social media marketing over all other forms of marketing in Nigeria is its ability to engage with one’s audience. You can interact with your existing customers, create a new one, and persuade followers to become paying customers. Research has proven that brands that engage their audience on social media have high brand loyalty. By interacting with your customers on social media, you can allow them to connect with your brand’s value and objective and become loyal customers. Every social media marketing campaign must give room for interaction and engagement with the audience.

Audience Interaction 

On social media, every post made can give you a great conversion rate. Every post you make on a social media platform is an opportunity to turn prospects into paying customers.

Audience interaction is a major advantage of social media marketing over all other forms of marketing in Nigeria. By building your followers, you can simultaneously interact with new customers, old customers, and recent customers. Although not every interaction automatically results in a conversion, it will certainly increase the possibility. Ensure you fully maximize the plausibility of audience interaction found in social media marketing through great content. Ensure your content can capture the attention of your followers and cause a conversation. 

When fully maximized, social media is a platform where brands are likely to succeed because you can interact directly with your customers and share your brand message.

Evaluation

For every marketing strategy in Nigeria, evaluation is essential. Social media marketing allows for easy evaluation. You can know how well a social media campaign is doing and the things you can do to make it better in real-time. Before the end of a social media marketing campaign, you can evaluate your audience’s response to your strategy, tweak it when necessary, and ensure that every penny spent is cost-effective. Instead of wasting millions on marketing strategies that may not yield quality results, you and make use of cost-effective social media marketing.

Social media marketing has proven to be a vital, cost-effective, and result-driven marketing strategy in Nigeria. Its benefits have brought high conversion rates to help all kinds of businesses in Nigeria, whether B2B or B2C. It improves traffic to your website and overall sales. Chord Digital has experienced professionals in social media marketing and other digital marketing strategies such as SEO, content marketing, video marketing, and others. Let us help you with a result-driven social media marketing campaign. Contact us today.

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Instagram Marketing Tips For Small Businesses in Nigeria https://chorddigital.com/instagram-marketing-tips-for-small-businesses-in-nigeria/ Tue, 20 Oct 2020 09:06:02 +0000 https://chorddigital.com/?p=1406 Instagram is a social media platform with millions of users in Nigeria. The platform allows users to post images, videos, gifs, texts, and live streams. Instagram marketing includes tactical strategies to help use the Instagram platform to reach a specific target audience. For businesses in Nigeria, Instagram has proven to be very efficient in driving sales. There are small businesses…

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Instagram is a social media platform with millions of users in Nigeria. The platform allows users to post images, videos, gifs, texts, and live streams. Instagram marketing includes tactical strategies to help use the Instagram platform to reach a specific target audience. For businesses in Nigeria, Instagram has proven to be very efficient in driving sales. There are small businesses in Nigeria that do not have a website or physical store but are making tremendous sales on Instagram.

With the high number of active users on Instagram, you can promote your brand and gain a high conversion rate. However, there are a couple of things you need to do to grasp the marketing benefits of using Instagram. You need to pay quality attention to your content and draft a good strategy to increase your business’s visibility. Here are a few Instagram marketing tips for small businesses in Nigeria.

 Set Goals and Objectives

The first thing you need to do in boosting your Instagram sales is to set realistic and timely goals. Define what you want to achieve through Instagram marketing. Answering the Question “What do I want to Achieve” is essential, especially for startup and small businesses in Nigeria. Decide what is important to you and your business and how you can achieve it. Your goal can be to; create brand awareness, launch a new product maximize your local reach and exposure, have high engagement, drive traffic to your website, or make sales on the app. Once you decide the exact goals and objectives you want to achieve through the platform, you can start working towards meeting them.

Switch to Business Account

After setting the goals and objectives for your Instagram marketing campaign, you need to switch to an Instagram business account to achieve optimum results. A business account has certain optimization that will help you in branding and marketing your business. You need to treat your Instagram account as a business space and not a personal account. The extra features come with various benefits. For instance, on the business account, your followers can click on the contact button to reach you. Business accounts also make it easy to create Instagram ads to reach your customers. There are also a few analytical tools to help you understand your audience and reach them better.

Content 

Content is an essential part of every Instagram marketing campaign. You need to pay a lot of attention to the quality of content you disseminate on your page. For every business in Nigeria, quality content will always bring a higher conversion rate. In content creation, you need to consider what you’re offering (product), your audience, business objectives, brand message, and how well you can express them. One mistake most businesses in Nigeria make on Instagram marketing is not paying attention to content creation. You need to create an Instagram content calendar with themes for each day that is catchy and relevant to your brand. Themes can include motivation quotes, generic content, business adverts, testimonials, customer appreciation, quizzes/ puzzles, brand messages, and lots more. 

The method of message dissemination should also be considered. It could be through texts (captions), images, infographics, or videos. A proper content strategy gives your customer quality information about your business, product/service, and makes them feel welcomed.

Instagram Ads

Just like you spend money on a physical store, you need to spend to create a good online space. As much as content is essential, advertising is necessary. Advertising helps you draw the attention of your audience to your page while your content keeps them engaged. In setting up for Instagram ads, you need to consider your goals, create a cost-effective budget, and already have intriguing content on your page. Chord Digital can help you in creating cost-effecting Instagram ads that boost your business. 

Use Relevant Hashtags

Making use of relevant hashtags can give your business the right visibility it needs. When hashtags are used properly, they will give your business good exposure and bring the right audience for your brand. The hashtags must be related to your business or popular occasions that trend on Instagram. So when a user is searching through a particular trend, they can see your business page. It is, however, important to stay away from controversial hashtags to avoid a crisis.

Don’t Over-post

One reason businesses lose followers on Instagram is because they spam their user’s feeds with too much content. Over-posting is a huge turn off to your existing followers and would only make you lose customers. Post only a few contents at a time, and spread them out through the week. If you are tempted to post a lot of pictures, you can make use of the carousel album feature on Instagram that allows you to post multiple images in a slideshow format.

Instagram is a suitable social media platform to reach your audience and make good sales. You can make the best use of the Instagram platform as well as other social media platforms to gain visibility, exposure, and a high conversion rate. ChordDigital can help you with all your social media marketing needs and take your business to a better level. We have experts in social media marketing, email marketing, search engine optimization, video marketing, and other digital marketing strategies. Contact us today to get started. 

 

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5 Ways Social Media Brings Customers https://chorddigital.com/5-ways-social-media-brings-customers/ Thu, 08 Oct 2020 02:26:04 +0000 https://chorddigital.com/?p=1400 Social media marketing is an essential marketing strategy for all businesses in Nigeria. It has been used as an avenue to reach your target audience, attract customers, and increase brand awareness and popularity. Most brands in Nigeria concentrate on other marketing strategies and disregard the potency of social media. With millions of users in Nigeria, social media marketing can help…

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Social media marketing is an essential marketing strategy for all businesses in Nigeria. It has been used as an avenue to reach your target audience, attract customers, and increase brand awareness and popularity. Most brands in Nigeria concentrate on other marketing strategies and disregard the potency of social media. With millions of users in Nigeria, social media marketing can help you connect with your audience and bring paying customers.

Social media marketing brings high conversion rates and gives your brand more popularity. You can make use of relevant keywords & hashtags to reach a large audience. There are so many tools on social media that can be used to attract customers such as, live streams, videos, infographics, texts/tweets, and images. You can also give back to your audience and increase your engagement through contests and giveaways that help improve your popularity. Social media is an essential part of every good digital marketing campaign. Here are a few ways social media brings customers.

Brand Awareness

As earlier stated, social media is an efficient and vital digital marketing strategy. By publishing quality content about your business on social media, you will directly increase your brand’s visibility, popularity, and awareness. It is one significant way to increase your brand recognition. With social media, you can connect with your target audience and tell them the right message about your brand. Whether it is a B2B (business to business) or B2C (business to customers), you can engage them and gain loyal customers. 

Engagement

Engagement is an easy way to attract customers in Nigeria. It is one main reason digital marketing has been said to bring faster results than traditional marketing. With social media, you can engage your prospects in discussions about your brand or industry. People are likely to purchase from a brand they understand and engage with than any other brand. Among other marketing strategies, social media marketing easily attracts customers through engagement. By engaging with your audience frequently, you will know what their expectations, needs, and how to meet them.

Direct Marketing & Reviews

Another way social media attracts customers is through direct marketing. On any and every social media platform, you can post the goods or services you offer and market it to your target audience. You can also publish reviews from past clients to help bring more customers. Another advantage of marketing with social media is that when people get good service or product from your brand, they will likely share it with others on social media. Your brand will enjoy good returns from both direct marketing and referral marketing.

Multiple Platforms

Social media has different platforms like Instagram, Facebook, Twitter, TikTok, and others. With social media marketing, you can reach a large number of people and persuade them to purchase from your brand. Almost every Nigerian has a particular social media they are most active on. By getting a great social media manager like Chord Digital, you can reach as many people as possible on each platform and link them to your website or purchase page. 

Evaluation

An essential part of every marketing strategy is evaluation. Before, during, and after a marketing campaign, you need to know how well your campaign is doing, and how you can adjust it to meet your marketing goals. With social media marketing, you can steadily track and measure your marketing strategy, tweak it where necessary, and eliminate unnecessary spendings.

Social media marketing brings high returns on investments. It should be an essential part of your marketing strategy. Chord Digital has a team of professionals with expertise in social media marketing, SEO, pay-per-click, email marketing, and other digital marketing strategies. Contact us today to get started.

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Choosing the Right Social Media Manager 2020 https://chorddigital.com/choosing-the-right-social-media-manager-2020/ Tue, 06 Oct 2020 05:27:44 +0000 https://chorddigital.com/?p=1396 Social media marketing is an essential part of your branding and digital marketing strategy. Every business in Nigeria needs a social media manager to manage all social media accounts. The right social media manager should understand the goals and vision of the brand and be able to creatively express them, through consistent posting and interaction with the audience. The role…

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Social media marketing is an essential part of your branding and digital marketing strategy. Every business in Nigeria needs a social media manager to manage all social media accounts. The right social media manager should understand the goals and vision of the brand and be able to creatively express them, through consistent posting and interaction with the audience. The role of a social media manager is quite delicate because it deals with direct communication with your customers and target audience. Every information placed on social media must be accurate and meet a certain goal. Choosing the right social media this 2020 may be a little difficult, but these tips will help.

Understand Your Goals

Before hiring a social media manager in Nigeria, the first step you need to take is to set and understand the goals you want to achieve through social media marketing. Understanding your goals will help you in knowing what skills you need from your social media manager, and help determine if your expectations from your social media campaign are being met. Your goals could be; getting more engagement, getting more followers, handling customer’s queries on social media, having creative content, getting high engagement on your social media account, and so on. Understand what you want to achieve and convey it accurately to your proposed social media manager.

Portfolio and Reviews

In choosing the right social media manager, you need to check the agency or individual’s portfolio or reviews. It is highly advisable, to only hire experienced social media managers. Check out the social media pages the agency or individual has handled, and rate its performance. If the page (during the period of handling) didn’t have creative content and engagement, then that may not be the best candidate. You can look out for pages similar to yours, so you can know what to expect from the social media manager. Ensure to check all social media platforms. People can be good with Instagram content and bad at Twitter content. Check all platforms to determine their versatility.

Quality of Images and Videos

Another crucial thing to look out for when hiring a social media manager is the quality of images and videos they can offer. The graphics of social media content is essential in both the branding image and the quality of social media content. In 2020, most people prefer images to only texts, so the quality of your image and video needs to be top-notch. Research has also shown that more engagement comes from videos and images than long captioned posts. Your social media manager must have good graphic designing skills.

Creative Copy

Creativity is an essential requirement in social media marketing. It makes your content stand out and gives it more organic engagement. People naturally share good content with their friends and family on social media. In all spheres of digital marketing, great content is vital. Your ideal social media manager should be able to create creative copy that can generate good engagement. He/she should be able to share captivating content that expresses the vision of your brand.

Budgets

You need to have a good budget for your social media campaign. A good social media manager would know the best cost-effective amount you would spend on social media marketing. He/she should know how to allocate funds to the different social media tasks that will yield great returns. Depending on the social media campaign, you’ll need money for adverts, social media tools, video shooting, and others. Generally, these costs shouldn’t be too high, but the right social media manager would know how to draft a cost-effective social media campaign budget.

If you’re searching for the right social media manager, you don’t need to look too far. Chord Digital is a digital marketing agency with professionals in social media marketing and other digital marketing skills. Let us manage your social media accounts for you. Visit us at www.chorddigital.com to get started today.

 

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5 Ways to Increase Online Brand Presence in Nigeria https://chorddigital.com/5-ways-to-increase-online-brand-presence-in-nigeria/ Mon, 05 Oct 2020 01:16:16 +0000 https://chorddigital.com/?p=1392 Increasing your online brand presence is synonymous with increasing your brand awareness. In 2020, businesses and brands have largely discovered how the digital space can be tremendously beneficial. By increasing your online presence, you can spread your brand message, increase your clients or customers, and gain popularity. Building a strong online brand presence in Nigeria isn’t magical. It takes time,…

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Increasing your online brand presence is synonymous with increasing your brand awareness. In 2020, businesses and brands have largely discovered how the digital space can be tremendously beneficial. By increasing your online presence, you can spread your brand message, increase your clients or customers, and gain popularity. Building a strong online brand presence in Nigeria isn’t magical. It takes time, effort, and intentional strategy. In this digital age, a great online presence will help your brand succeed amid competition. It will also help create brand loyalty and boost your credibility. Here are a few ways to increase your brand presence in Nigeria.

Understand your Customer/Audience

The first thing you need to do in increasing your online presence in Nigeria is to accurately understand the needs and desires of your audience.

 Knowing your audience will help you in setting appropriate goals and having marketing plans that will yield excellent results. Define your brand, its qualities, and the gap it fills to your specific customer. This will help in determining who your audiences are and assist you in meeting their needs. Identify the demographics of your customers and do things that meet up to their needs. For instance, if your customers are entrepreneurs within the age of 50-80, you know your online brand presence should come conventionally and maturely in both content and branding. This method will be totally different if your audience is entrepreneurs under 30. Identifying your exact audience is the first step in creating a strong online presence in Nigeria.

Create a Professional Website

A website is like a newspaper headline; it either attracts or repels people. Having a professional website that suits the objective of your brand will help your brand awareness strategy. When people hear about an unfamiliar brand, the first thing they do is to check out the brand on Google or other search engines and check the website. On a professional website, you can have enough information about your brand, its products, and services. A professional website must be mobile-friendly, easy to load, and have adequate images and content. When a website is not responsive (slow-to-load or lagging), most of your visitors will impatiently leave. Ensure your website is mobile-friendly and has enough information about what you do. You can also create a blog where you discuss your products and services at length.

Make use of SEO

Search engine optimization (SEO) is a process of increasing website traffic in both quality and quantity through search engines. Having a good SEO plan will increase your website traffic, help create brand awareness, convert page visitors into paying customers, and improve your brand’s online presence. SEO may be a little complex, but not to worry, Chord Digital can help you in creating a good SEO plan that will boost your traffic and conversion rate. 

Content Marketing

Content is essential in building brand awareness and credibility. Having bad content on your social media or website page can destroy your brand’s reputation. Ensure that all the message put out for your brand is detailed, credible, and void of sloppy mistakes. Have a good content marketing plan for your website, blog, and social media; that is creative, innovative, and can build your brand’s image. Chord Digital also has professional content creators that can help you in drafting a good content marketing strategy.  

Social Media Strategy

A lot of brands don’t pay enough attention to their social media. Social media is a platform for connecting people; it includes Instagram, Facebook, LinkedIn, Twitter, and others.

Having a good social media strategy can increase your brand’s online presence and conversion rate. A good social media strategy includes quality images, videos, and texts that are relatable to your audience and can spread your brand message. You can also make use of social media advertising from time to time to increase your brand popularity.

Increasing your brand online presence in Nigeria will give your business the popularity it needs to succeed in a competitive space. Chord Digital can take care of all your digital marketing needs, public relations, and branding. Visit www.chorddigital.com today to get started.  

 

 

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Why Law Firms In 2020 are Using Digital Marketing https://chorddigital.com/why-law-firms-in-2020-are-using-digital-marketing/ Mon, 28 Sep 2020 15:31:44 +0000 https://chorddigital.com/?p=1379 For every business in Nigeria, marketing is essential. Almost every business has a competitive environment, thereby causing difficulty in profit-making or running a successful business. Like other businesses in Nigeria, law firms also depend on marketing and referrals to increase their clientele. Over the years, Digital marketing has proven to be an effective marketing means for all forms of businesses…

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For every business in Nigeria, marketing is essential. Almost every business has a competitive environment, thereby causing difficulty in profit-making or running a successful business. Like other businesses in Nigeria, law firms also depend on marketing and referrals to increase their clientele.

Over the years, Digital marketing has proven to be an effective marketing means for all forms of businesses in Nigeria, including Law firms. Especially in 2020, the pandemic caused more and more businesses to know the importance of having a digital presence. Legal firms in Nigeria are rapidly adopting the use of digital marketing to reach their target audience and, here’s why:

Brand Awareness

Law firms in Nigeria make use of digital marketing to help increase awareness of the type of services they offer. A law firm like Robert Inoma & Co makes use of digital marketing to let people know about the free services they offer; such as free trademark and patent registration as well as their other services. Just like every other business in Nigeria, brand awareness helps in reaching the target audience and showcasing the services you offer.

When a possible client is searching for a good law firm they either talk to their friends who have used a trusted law firm or they search for it on Google and check for the firm that offers the services they want. Having a good digital marketing campaign will help increase your brand awareness and hence increase your reach to your clientele. Digital marketing services like creating social media accounts and getting listed on Google My Business listings are also beneficial to law firms in Nigeria.

Ease in Marketing

For the best lawyers and law corporations in Nigeria, you will likely be busy with your client services, to completely worry about your marketing. Digital marketing can be handled by competent and professional agencies like Chord Digital without affecting your time and workflow. Digital marketing has gradually become the best marketing method for every business. With the right agency and strategies, you can easily run your campaign, gain new clients, and grow your firm without any stress on your part.

Engagement

Besides digital marketing, an effective means to increase clientele in law firms in Nigeria is through referrals. Digital marketing has a way of killing two birds with one stone through its strategies. Creating engagement through social media and other mediums is an effective digital marketing strategy. Through engagement, your past clients would share their experiences about working with your firm. Your potential clients will also be engaged in your message, vision, and quality of service you offer.

Digital marketing will help your audience connect better with you, and this has proven to be beneficial to law firms in Nigeria. You can discuss some law-related issues such as trademark, patent, corporate law, and tax payment, and other issues with your general audience and engage them with a little knowledge of them. This kind of engagement can easily be done through blog posts, newsletters, and quality social media content. 

Results

The main reason law firms in 2020 are going digital is because of the result they get. Digital marketing offers a very high return on investment that goes beyond the present moment. A proper digital marketing campaign that encompasses SEO and social media strategies will likely still bring results even after the payment for your digital marketing ends. The results speak for themselves and have caused more and more law firms in Nigeria to go digital.

Chord Digital is the best digital marketing agency in Nigeria that offers services for all organizations including law firms in Nigeria. These services include SEO, social media marketing, email marketing, PPC, content marketing, and other strategies. Visit www.chorddigital.com to get started today.

 

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Top 5 Branding Mistakes to Avoid https://chorddigital.com/top-5-branding-mistakes-to-avoid/ Mon, 07 Sep 2020 06:44:18 +0000 https://chorddigital.com/?p=1366 Branding is the process of creating a positive identity that can easily be recognized and remembered by the public. Branding is intentional. Several steps are taken in building a brand and achieving a strong reputation. Building a brand takes thoughtful and strategic work and, even businesses with a strong brand still continually build their brand, using the different methods of…

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Branding is the process of creating a positive identity that can easily be recognized and remembered by the public. Branding is intentional. Several steps are taken in building a brand and achieving a strong reputation. Building a brand takes thoughtful and strategic work and, even businesses with a strong brand still continually build their brand, using the different methods of marketing.

However, when building a brand, you can make a couple of mistakes that can negatively affect your brand and its reputation. There are common mistakes in branding that can easily be avoided. Here are the top 5 branding mistakes you should avoid: 

1. Brand Identification Error

Three things are used to initially identify a brand- Brand Name, Logo, and Tagline. When there is an error in three things, it becomes difficult for your brand to be identified, hence destroying all branding efforts. One common brand identification error is using a logo that doesn’t accurately represent the brand. It is difficult to change your brand identification element, so you need to get the right on time. Make use of legible fonts in your logo, avoid using too many colors (especially colors that don’t represent your brand), and ensure that your logo tells a story about your brand.

Your brand name is also an essential element. Ensure your brand name is simple and easy to pronounce. A lengthy or hard-to-pronounce brand name will quickly get forgotten. Your tag line should also properly represent your brand. It should be able to tell a short and simple story about what you do.

2. Lack of Uniqueness

Every brand has to be unique; even when offering the same products as your competitors, your brand must be unique, else, it will lose its relevance. Share your brand story to your audience to portray the value you can offer them that is different from others. It’s a way of telling them why they should purchase from you and not your competitors. If you don’t accurately share the value your brand can over, it will difficult to develop brand loyalty from your customers.

Every part of your brand should be able to tell a story. The vision & mission statement, as well as the tagline, can be used to portray your brand message. Your brand message should be easy to understand and create a sense of emotion in the minds of your audience. Avoid vague words, and ensure that your message isn’t similar to your competitor- You need to stand out.

3. Lack of Brand Consistency

One branding mistake that can be extremely detrimental to your branding effort is brand inconsistency. Every brand has its specific guidelines; its message, colors, visual, messaging style, fonts, and voice. Stick to it. Changing these guidelines in your social media post, press release, videos, ads, and other digital or traditional media, does not speak well of your brand and will make it difficult for your brand to recognize you. Be consistent.

4. Not Connecting With Customers

 One common mistake in branding is; forgetting to connect with your audience. Your brand cannot service without your audience, so you need to communicate effectively with them and show them that they matter. Connecting with your audience is not difficult, but it is often forgotten. Connecting with them will help in improving and maintaining brand loyalty. You can send weekly or monthly newsletters, engage with them on social media, have a quick and efficient customer support team, and ensure there is a good communication flow between you and your audience.

5. Ignoring Audience Feedback

Another branding mistake to avoid is; ignoring your audience’s feedback and opinion. As earlier stated, good communication between you and your audience is essential. When your audience or customer lays a complaint about your brand or product, you should efficiently respond to it. First, it creates a sense of trust and loyalty from them. It also helps you avoid crises. A crisis is formed from miscommunication, and a brand crisis can destroy all branding efforts. Ask your audience for their opinions through your social media platform and other communication tools, and ensure you respond to them appropriately. There is no brand without customers. 

Branding can be difficult or complex, but we can help you in building a strong and reputable brand. Chord Digital is a digital marketing agency with experts and professionals in Branding, public relations, SEO, social media marketing, PPC, email marketing, and other digital marketing strategies. Visit www.chorddigital.com to get started today.

 

 

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