Search engine optimization could be a little difficult to run when you do not understand the fundamentals. SEO helps organically improve the quality and quantity of traffic to a webpage. Whether you’re hiring an SEO strategist or doing it yourself, it is imperative that you learn the fundamentals of SEO to have better results. These fundamentals would give you a better understanding of SEO and help you create a good strategy to fit your brand. Here are a few fundamentals of SEO that you should know
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Technical SEO
In reaping the benefits of SEO, you must make its foundation strong by optimizing your website. Your website should have unique text content, a good URL structure, bot accessibility, internal link architecture, sitemaps, and be mobile-friendly, and have server response codes. Although these things sound technical, you can easily achieve them when you contact a website developer. Technical SEO allows your website to be accessible by Google and other search engines before it can appear on the search engine result page (SERP). Without fixing the technical SEO aspect, all other SEO efforts will be wasted.
Quality Web Content
In every aspect of digital marketing, especially SEO; Content is King. To maximize your SEO result, you need quality content on your page that could increase your ranking on SERPs. By all means, avoid plagiarism or duplicate content on your page. It will reduce your ranking and increase your chances of getting blacklisted. You can add a blog to your website and add unique and quality content that is also lengthy. Remove unnecessary pages from your website, and fill it with essential content that your audience will likely need.
Keyword Research
Another fundamental of SEO is keyword research. Keyword research entails researching the most searched keywords relating to your brand and its services. There are several keyword research tools you can use to search for the right keywords for your brand. Keyword research will help you in finding words or phrases that your target audience queries. By using these keywords in your webpage content, you will increase your chances of ranking highly on SERPs. However, avoid keyword stuffing- using too many keywords in a sentence. Use the keywords naturally.
Quality Backlinks
Backlinks are fundamental to ranking highly on search engines. They are an essential part of Google’s algorithm. Once you have good technical SEO and quality content, you need to focus on getting backlinks. Basically, backlinks are links on other websites that link back to your website. Acquire quality backlinks from reputable pages. You can select and contact some websites that have good visibility on search engines. Add a blog post or information with your website link and get it published on their site. Backlinks are fundamental in SEO.
Measure & Monitor
To get the ultimate result from your SEO campaign, you need to monitor and measure its success as often as possible. There are a lot of measuring tools you can use, including Google Analytical and SEM Rush. Just like any digital marketing campaign, you would need to do a little tweaking during the campaign and measure it to determine its effectiveness. Without proper monitoring and measurement, you could end up spending more on a campaign and gaining little results.
It is important to note that SEO takes time. It may take a couple of months before your SEO campaign begins to bring results. However, its result lasts for a very long period. Knowing these fundamentals will put you on the right track to achieving great SEO results. Chord Digital has SEO experts and professionals in other digital marketing strategies such as social media marketing, email marketing, PPC, video marketing, SEO, and others. Visit www.chorddigital.com to get started today.
