Brand awareness is key to the success of every business in Nigeria. If the public doesn’t know you, the chances of them purchasing your product/service becomes low. Brand awareness is the way prospects/customers remember and recognize your business. The higher the brand awareness you have, the more audiences you’ll have.
By having a good brand awareness campaign, your audience will become more familiar with your brand components such as; your logo, message, and products. Creating recognition and awareness for your brand will improve your engagement with both your present and future audience. It will also influence the buyer’s decision and hence increase your sales. Your brand will also attract a stronger base of loyal customers who will count on only your products as the best in that industry.
Building brand awareness is crucial to have a successful business in Nigeria. Here are a few tips on how to build brand awareness in Nigeria
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Brand Yourself
The first thing to do to build strong brand recognition and awareness in Nigeria is to brand yourself. Branding yourself or your business means you should create things that your audience can use to recognize you. Create a good logo and brand name, and make use of only your brand colors for everything related to your business including your social media post, website, souvenirs, advertisements, and promotions. Changing your colors would make it difficult for your audience to recognize your brand. Your packaging materials should also carry your brand name or/and logo to help your audience easily identify your brand. You can’t build brand awareness in Nigeria without having a good brand. Every message sent on any platform, either offline or online should carry your brand designs and color to aid brand recognition.
Target Specific Audience
In garnering awareness for your brand, you need to determine your target audience- who do you want to reach? Identify the demographics of your audience including, gender, age, and personality, to help know your essential consumers and buyers. Focus on sending the message about your brand to your target audience. Knowing your target audience would help identify those who will likely purchase from you, and this information can be adopted to create messages and campaigns that your audience would presumably be interested in. Focusing your campaign on your target audience would increase brand recognition and awareness among your buyers.
Search Engine Optimization
Research shows that the majority of consumers only check the first page of search engine results. Having a good SEO plan would put your page on the first page of search engine results and increase your brand recognition. When a consumer searches for a keyword related to your industry, your website would be on the result page, and this would also make the audience trust your brand a little more. Most consumers believe that a fake page would not be on the first page of Google, so by allowing your website rank high on the search engine page, you’ll be increasing brand awareness, brand visibility, and brand loyalty. You can contact Chorddigital to help you create a search engine optimized site that would drive traffic to your page, and make your brand more visible.
Social Media Presence
When a friend recommends a brand to a friend/ family, the first thing usually done by the prospect is to look up information about the brand on social media and search engines. Your brand needs to have a suitable social media presence. It means your brand needs to be consistent on social media, and have quality content that would engage the audience. There are millions of active users on social media, including your target audience. You can use your social media platform to pass quality messages about your brand, interact and engage with your audience, and get feedback from them. Having a suitable social media presence would increase brand awareness, brand visibility, engagement with audience and sales.
Chorddigital is a digital marketing agency with experts and professionals in social media marketing, Search engine optimization, PPC, public relations, email marketing, Branding, and other digital marketing strategies. Let us help you increase your brand recognition and visibility. Visit www.chorddigital.com today.
