Instagram is a social media platform with millions of users in Nigeria. The platform allows users to post images, videos, gifs, texts, and live streams. Instagram marketing includes tactical strategies to help use the Instagram platform to reach a specific target audience. For businesses in Nigeria, Instagram has proven to be very efficient in driving sales. There are small businesses in Nigeria that do not have a website or physical store but are making tremendous sales on Instagram.
With the high number of active users on Instagram, you can promote your brand and gain a high conversion rate. However, there are a couple of things you need to do to grasp the marketing benefits of using Instagram. You need to pay quality attention to your content and draft a good strategy to increase your business’s visibility. Here are a few Instagram marketing tips for small businesses in Nigeria.
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Set Goals and Objectives
The first thing you need to do in boosting your Instagram sales is to set realistic and timely goals. Define what you want to achieve through Instagram marketing. Answering the Question “What do I want to Achieve” is essential, especially for startup and small businesses in Nigeria. Decide what is important to you and your business and how you can achieve it. Your goal can be to; create brand awareness, launch a new product maximize your local reach and exposure, have high engagement, drive traffic to your website, or make sales on the app. Once you decide the exact goals and objectives you want to achieve through the platform, you can start working towards meeting them.
Switch to Business Account
After setting the goals and objectives for your Instagram marketing campaign, you need to switch to an Instagram business account to achieve optimum results. A business account has certain optimization that will help you in branding and marketing your business. You need to treat your Instagram account as a business space and not a personal account. The extra features come with various benefits. For instance, on the business account, your followers can click on the contact button to reach you. Business accounts also make it easy to create Instagram ads to reach your customers. There are also a few analytical tools to help you understand your audience and reach them better.
Content
Content is an essential part of every Instagram marketing campaign. You need to pay a lot of attention to the quality of content you disseminate on your page. For every business in Nigeria, quality content will always bring a higher conversion rate. In content creation, you need to consider what you’re offering (product), your audience, business objectives, brand message, and how well you can express them. One mistake most businesses in Nigeria make on Instagram marketing is not paying attention to content creation. You need to create an Instagram content calendar with themes for each day that is catchy and relevant to your brand. Themes can include motivation quotes, generic content, business adverts, testimonials, customer appreciation, quizzes/ puzzles, brand messages, and lots more.
The method of message dissemination should also be considered. It could be through texts (captions), images, infographics, or videos. A proper content strategy gives your customer quality information about your business, product/service, and makes them feel welcomed.
Instagram Ads
Just like you spend money on a physical store, you need to spend to create a good online space. As much as content is essential, advertising is necessary. Advertising helps you draw the attention of your audience to your page while your content keeps them engaged. In setting up for Instagram ads, you need to consider your goals, create a cost-effective budget, and already have intriguing content on your page. Chord Digital can help you in creating cost-effecting Instagram ads that boost your business.
Making use of relevant hashtags can give your business the right visibility it needs. When hashtags are used properly, they will give your business good exposure and bring the right audience for your brand. The hashtags must be related to your business or popular occasions that trend on Instagram. So when a user is searching through a particular trend, they can see your business page. It is, however, important to stay away from controversial hashtags to avoid a crisis.
Don’t Over-post
One reason businesses lose followers on Instagram is because they spam their user’s feeds with too much content. Over-posting is a huge turn off to your existing followers and would only make you lose customers. Post only a few contents at a time, and spread them out through the week. If you are tempted to post a lot of pictures, you can make use of the carousel album feature on Instagram that allows you to post multiple images in a slideshow format.
Instagram is a suitable social media platform to reach your audience and make good sales. You can make the best use of the Instagram platform as well as other social media platforms to gain visibility, exposure, and a high conversion rate. ChordDigital can help you with all your social media marketing needs and take your business to a better level. We have experts in social media marketing, email marketing, search engine optimization, video marketing, and other digital marketing strategies. Contact us today to get started.
