Email marketing has proven to be a result-driven way to connect with your customers and increase sales for businesses in Nigeria. Email marketing is the process of sending messages using an email to a segment of people for driving sales or gaining leads. There are several benefits of email marketing in every digital marketing campaign in 2020. Email marketing is a personal way to reach the target audience, and this is why it is very effective. With email marketing, you can identify your customers by their name, send promotional, educative, and informative messages to them, and also send birthday messages to them from your company.
Email marketing doesn’t only drive sales; it also helps build a good relationship with your customers and improves the rate of brand loyalty. There are numerous reasons why email marketing is important for every business in Nigeria this 2020. Here are a few reasons why you need email marketing:
Contents
1. High Conversion Rate
Email marketing produces a high conversion rate. As much as other marketing strategies are relevant, email marketing has proven to bring high and fast conversion rates for businesses in Nigeria. In a typical email marketing campaign, promotional messages will be sent a specific number of times every week. These messages will carry catchy deals and promos that would persuade your target audience to check out your website and take the deal. The emails also come with links to your page to make it easy for them to check your page. Email marketing helps convert your audience into loyal customers.
2. Cost-Effective
Unlike most digital marketing strategies, email marketing is inexpensive yet very effective. It allows business owners to reach a high number of customers at an affordable rate. Both multi-national and small businesses can use email marketing and get quality results. So if your business is on a low marketing budget, you can still get good results with email marketing. Email marketing is still one of the most effective customer acquisition strategies in 2020. People tend to check their emails regularly, so you’re sure that a higher rate of people who receive your email will see the message. Although different internet marketing strategies have come to play, email marketing remains effective.
3. Connect With Your Audience
Another benefit of email marketing is its essential effectiveness in connecting to a target audience or customers. Email marketing uses a mailing list of a segment of your audience who have shown interest in your business. The messages sent are usually personal and resonates with the reader. Birthday, Christmas, and other seasonal messages are sent to help build a good relationship between the audience and the business. Informative messages that carry the first name of each audience are sent to connect better with the audience. Email marketing plays an essential role in building a good relationship with your prospects, leads, and customers.
4. Call to Action
Email marketing makes use of several call-to-action that is effective in getting the conversion rate. Whether it is a promotional message or an educative message, it will carry a call to action. It could be; click here to read more, click here to enjoy 30% off, sign in, etc. By nature, emails are transactional. They can be used to drive traffic to a page and drive sales. With numerous results, email marketing has proven to be an effective digital marketing strategy in Nigeria.
With these few benefits, we can say that every business needs email marketing to help in reaching your customers. We have professionals and experts at Chord Digital who can help you with your email marketing campaign. Chord Digital is a full digital marketing agency that offers result-driven services in email marketing, SEO, content marketing, social media marketing, PPC, Public relations, branding, and other internet marketing strategies. Visit www.chorddigital.com today to get started.
