The entire world has evolved into a digital age. Businesses, interactions, shopping, and other activities are now done online. These days, people communicate more on social media than physically. Social media such as; Whatsapp, Twitter, Facebook, and LinkedIn have millions of active users every day. It is now crucial for every business in Nigeria to have an online presence. People often look up a brand on social media or the internet before doing business with that brand. A business with no online presence would drastically lose sales.
To constantly have good content that attracts customers and prospects to your business, you need a proper social media management.
Contents
What is Social Media Management?
Social Media Management is the process of creating and publishing content to manage your online presence on social media platforms. The contents published on social media, should be informative, engaging and interactive in order to build a good audience. Social media management also involves communicating and engaging with users and prospects.
Role of Social Media Management
There’s a high percentage of brand turn over and brand loyalty that originates from good social media management. There is often a set goal on every social media campaign. It could be to increase the audience on the platform, drive sales or interact more with your audience. Social media managers have the following roles:
Content Creation
For brand awareness and loyalty to happen, there has to be quality content that meets the needs of prospective customers, and the audience in general. Social media managers in Nigeria create engaging text, high-quality images/ videos that are appealing to the audience. They run different social media content campaigns to achieve good engagement with the audience.
Branding
There are several social media platforms, and new ones keep coming up. Social media managers publish content that maintain the same message and design of the business brand and are appropriate for the social media platform.
Social media managers also interact with the audience and boost the social media presence of the brand. They gradually grow the audience on the social media platform. This is usually done in different campaign methods. It can be done with social media ads, consistent content, giveaway promotions, and lots more. They also communicate properly with the audience to understand what potential customers want and answer questions about the brand.
Evaluation and metrics are done through social media. At the end of a social media campaign, the social managers evaluate the campaign. They analyze the amount of customers gotten from social media platforms, the level of customer interaction and, evaluate the things to improve on as a brand.
Importance of Social Media Management
Why is social media management important? As a business owner, you can’t afford to lose sales because of low online presence. You also cannot be sloppy in business because you’re trying to build your online presence. Social media management is important for the following reasons:
- It saves time
- Increases traffic
- Improves brand awareness & sales
- Builds relationship with customers
- Gives quality content
Chorddigital is a digital marketing agency with professional social media managers that help provide quality content, boost brand awareness, and increase sales. They also take care of all your business’s digital marketing needs such as SEO, Content marketing, PPC, and others. Visit www.chorddigital.com to get started.
