Branding involves consistently putting a reputable image of your business in the minds of your audience. Its principal purpose is to promote the recognition of your business and finesse all your marketing strategies. A digital marketing campaign that pays no attention to branding will bring lesser returns or conversion rate than that with a proper branding strategy. Your marketing efforts are incomplete without prim branding. by 

There are numerous benefits of branding to every business in Nigeria. Read on to discover a few of them. 

1. Customer Recognition

One notable benefit of building a strong brand is getting customer recognition. Customer recognition easily converts to brand loyalty and more sales. When a customer goes shopping for a particular product or service, they tend to select the products of brands they recognize, even when they’ve never tried it out. Customers are by far more likely to choose a brand they recognize and, when the product or service proves to be exceptional, they are likely to develop more trust for the brand, hence, brand loyalty. Before a customer purchases a commodity, they go through an AIDA process- Awareness, interest, desire, and action. Branding creates recognition and awareness, which helps your business skip some steps in the AIDA process and hence, create more chances for sales. 

2. Simple Introduction of New Product

When your business has a strong brand and loyal customers, it will become a lot easier and less expensive to introduce a new product in the market. Proper branding brings loyal customers and audiences. You can easily test out a new product, conduct surveys on the segment of your loyal customers, and adjust it where necessary. With branding, your new product will be easily identified by your loyal customers, and in some cases, your brand followers may anticipate the release of your new products. Pay attention to your branding.

3. Competitive Edge

Branding makes your business unique. It disguises you from other businesses in your industry, and this can become a competitive edge. In the marketplace of probably thousands on businesses your industry, branding makes you stand out and, this can be very beneficial to your business. A typical example of how inadequate branding could affect your sales is the famous Agege Bread. A couple of years back, the Agege bread was the most sought type of bread in Lagos. However, it had no actual brand name, logo, or anything to differentiate the business from others. A few years after other competitors began to create similar types of the product, and with time passing, the popularity started to fade. Imagine if the owner of the Agege Bread branded it- It would have brought uniqueness and more sales. 

Having a strong brand will give your business a sense of uniqueness from other brands in your industry and bring customer retention. So even if your competitors try to weaken your brand, your uniqueness will speak for itself. 

4. Brand Loyalty and Trust

Another benefit of branding in Nigeria is that it will make your product easily recognizable and hence build brand loyalty. Brand loyalty is basically the propensity of some of your customers to keep purchasing your brand of goods rather than that of your customers. Branding also emphasizes on your organizational values, and your customers who share similar values will have a strong emotional connection to your brand, and hence trust your brand, no matter the product. The best thing about brand loyalty is that it could last a lifetime, and even move to the next generation. It could also bring more customers through referrals (word-of-mouth).

For every marketing strategy, either traditional or digital, branding plays a vital role. Branding can be complex to do, hence the need for a suitable brand strategy for every business in Nigeria. Chorddigital can help you in your branding alongside other digital marketing strategies such as social media marketing, search engine optimization (SEO), pay-per-click (PPC), email marketing, content marketing, public relations, and others. Visit www.chorddigital.com to get started today. 

By having a good brand awareness campaign, your audience will become more familiar with your brand components such as; your logo, message, and products. Creating recognition and awareness for your brand will improve your engagement with both your present and future audience. It will also influence the buyer’s decision and hence increase your sales. Your brand will also attract a stronger base of loyal customers who will count on only your products as the best in that industry.

Building brand awareness is crucial to have a successful business in Nigeria. Here are a few tips on how to build brand awareness in Nigeria

Brand Yourself

The first thing to do to build strong brand recognition and awareness in Nigeria is to brand yourself. Branding yourself or your business means you should create things that your audience can use to recognize you. Create a good logo and brand name, and make use of only your brand colors for everything related to your business including your social media post, website, souvenirs, advertisements, and promotions. Changing your colors would make it difficult for your audience to recognize your brand. Your packaging materials should also carry your brand name or/and logo to help your audience easily identify your brand. You can’t build brand awareness in Nigeria without having a good brand. Every message sent on any platform, either offline or online should carry your brand designs and color to aid brand recognition.

Target Specific Audience 

In garnering awareness for your brand, you need to determine your target audience- who do you want to reach? Identify the demographics of your audience including, gender, age, and personality, to help know your essential consumers and buyers. Focus on sending the message about your brand to your target audience. Knowing your target audience would help identify those who will likely purchase from you, and this information can be adopted to create messages and campaigns that your audience would presumably be interested in. Focusing your campaign on your target audience would increase brand recognition and awareness among your buyers. 

Search Engine Optimization

Research shows that the majority of consumers only check the first page of search engine results. Having a good SEO plan would put your page on the first page of search engine results and increase your brand recognition. When a consumer searches for a keyword related to your industry, your website would be on the result page, and this would also make the audience trust your brand a little more. Most consumers believe that a fake page would not be on the first page of Google, so by allowing your website rank high on the search engine page, you’ll be increasing brand awareness, brand visibility, and brand loyalty. You can contact Chorddigital to help you create a search engine optimized site that would drive traffic to your page, and make your brand more visible.

Social Media Presence 

When a friend recommends a brand to a friend/ family, the first thing usually done by the prospect is to look up information about the brand on social media and search engines. Your brand needs to have a suitable social media presence. It means your brand needs to be consistent on social media, and have quality content that would engage the audience. There are millions of active users on social media, including your target audience. You can use your social media platform to pass quality messages about your brand, interact and engage with your audience, and get feedback from them. Having a suitable social media presence would increase brand awareness, brand visibility, engagement with audience and sales.

Chorddigital is a digital marketing agency with experts and professionals in social media marketing, Search engine optimization, PPC, public relations, email marketing, Branding, and other digital marketing strategies. Let us help you increase your brand recognition and visibility. Visit www.chorddigital.com today.