A lot of businesses in Nigeria refuse to see the crucial need for PR and, it ends up being quite detrimental. Public relations (PR) means deliberating planning the information released and spread to the public (your stakeholders). So why is PR important? In the words of Robert Greene, “So much depends on reputation—guard it with your life”. Reputation is everything,…
Brand awareness is key to the success of every business in Nigeria. If the public doesn’t know you, the chances of them purchasing your product/service becomes low. Brand awareness is the way prospects/customers remember and recognize your business. The higher the brand awareness you have, the more audiences you’ll have. By having a good brand awareness campaign, your audience will…
