PR is a vital investment that every business must have. It helps prevent business crisis and collapse. Your product is sold to a segment of the audience, and if a large number of that segment sees your business in a bad light, it will capsize. In Nigeria, numerous businesses have capsized, not because of the quality of their products, but because of bad PR. If your business still does not have a PR strategy, here are a few reasons why your business needs PR. 

Creates a Positive Brand Image

One principle reason your business needs PR is that it builds your brand reputation. Companies with good PR strategy regularly issue press releases along with other messages that have a strategically creates a positive image for the brand. Consistently sending press releases and other strategic messages build a strong reputation for the brand, and this reputation becomes a competitive edge for your brand and creates brand loyalty. PR also deals with events. All your events, either corporate, informal, or CSR will be used to strategically create a strong brand reputation for your brand. 

Lead Generation

A proper PR strategy will generate leads. By consistently making your audience perceive your brand as a reputable one, and placing messages on media outlets, people will begin to grow curious about your brand, and leads will be generated. A good PR strategy will send messages about both your organization and your product, and this publicity will generate good leads. PR also creates brand loyalty, especially when your brand shares similar values with your audience. PR can be a part of your marketing strategy in Nigeria.

Crisis Management

Another reason your business needs PR is that it prevents and manages crisis. Every business goes through a crisis; some are minor, while others are not. However, if a minor crisis is mismanaged, it can escalate and threaten the existence of your business. Although Public relation’s principal purpose is to strategically p your business in a positive light, a crisis is still inevitable and needs to be managed properly. A good PR strategy encompasses proactive measures and effective communication to fix a crisis as quickly as possible before it dents your business’s image. Sometimes, a good PR manager can turn negative publicity into one used to increase sales or conversion rates. With PR, you can control the public perception of your brand. 

Control Over Publicity

As a business owner, there are different things or messages you can send out, without overthinking it, and it ends up creating problems for your brand. With a good PR manager, every message sent out would be well thought out to avoid crisis, and conceptualize publicity for your brand. Although bad publicity is publicity in some cases, PR will put your business in a positive light, through the messages sent out through media outlets, and promote your business strategically in the way you want it to be. 

Attracts Investors

Attracting investors is another reason why your business needs PR. By placing positive messages about your brand and its reputation in suitable media outlets, your business will begin to attract potential investors. These investors will likely find out more about your company and how their investment will become beneficial. Without PR, it could be hard to attract investors because you will not have the right contacts to get the right kind of coverage. Hiring a PR service like Chorddigital will build your business credibility and help you expand.

Chorddigital has a team of professionals and experts in Public relations (PR), branding, social media marketing, search engine optimization, email marketing, content marketing, and other marketing strategies in Nigeria. We can help you create the right perception of your business to your audience. Visit www.chorddigital.com to get started today.

By having a good brand awareness campaign, your audience will become more familiar with your brand components such as; your logo, message, and products. Creating recognition and awareness for your brand will improve your engagement with both your present and future audience. It will also influence the buyer’s decision and hence increase your sales. Your brand will also attract a stronger base of loyal customers who will count on only your products as the best in that industry.

Building brand awareness is crucial to have a successful business in Nigeria. Here are a few tips on how to build brand awareness in Nigeria

Brand Yourself

The first thing to do to build strong brand recognition and awareness in Nigeria is to brand yourself. Branding yourself or your business means you should create things that your audience can use to recognize you. Create a good logo and brand name, and make use of only your brand colors for everything related to your business including your social media post, website, souvenirs, advertisements, and promotions. Changing your colors would make it difficult for your audience to recognize your brand. Your packaging materials should also carry your brand name or/and logo to help your audience easily identify your brand. You can’t build brand awareness in Nigeria without having a good brand. Every message sent on any platform, either offline or online should carry your brand designs and color to aid brand recognition.

Target Specific Audience 

In garnering awareness for your brand, you need to determine your target audience- who do you want to reach? Identify the demographics of your audience including, gender, age, and personality, to help know your essential consumers and buyers. Focus on sending the message about your brand to your target audience. Knowing your target audience would help identify those who will likely purchase from you, and this information can be adopted to create messages and campaigns that your audience would presumably be interested in. Focusing your campaign on your target audience would increase brand recognition and awareness among your buyers. 

Search Engine Optimization

Research shows that the majority of consumers only check the first page of search engine results. Having a good SEO plan would put your page on the first page of search engine results and increase your brand recognition. When a consumer searches for a keyword related to your industry, your website would be on the result page, and this would also make the audience trust your brand a little more. Most consumers believe that a fake page would not be on the first page of Google, so by allowing your website rank high on the search engine page, you’ll be increasing brand awareness, brand visibility, and brand loyalty. You can contact Chorddigital to help you create a search engine optimized site that would drive traffic to your page, and make your brand more visible.

Social Media Presence 

When a friend recommends a brand to a friend/ family, the first thing usually done by the prospect is to look up information about the brand on social media and search engines. Your brand needs to have a suitable social media presence. It means your brand needs to be consistent on social media, and have quality content that would engage the audience. There are millions of active users on social media, including your target audience. You can use your social media platform to pass quality messages about your brand, interact and engage with your audience, and get feedback from them. Having a suitable social media presence would increase brand awareness, brand visibility, engagement with audience and sales.

Chorddigital is a digital marketing agency with experts and professionals in social media marketing, Search engine optimization, PPC, public relations, email marketing, Branding, and other digital marketing strategies. Let us help you increase your brand recognition and visibility. Visit www.chorddigital.com today.