Developing a Brand Strategy in Nigeria

Developing a Brand Strategy in Nigeria

Branding is creating an identity for your company. It involves a name, symbol, or design that the general public can identify your company with. Your brand is your identity. It distinguishes your products or organization from others. Branding does more than allowing your audience to identify you. It also creates a reputation and perception about your organization- this is why…

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Benefits of Blogging to Businesses in Nigeria

Benefits of Blogging to Businesses in Nigeria

For every business in Nigeria, either an SME or a soon multi-national; blogging is a vital marketing strategy that should be incorporated. Blogging has proven to be an effective way to improve brand popularity and better reach your prospects. The results from blogging proves its efficacy. Every business should have a website and a blog incorporated in it. Blogging helps…

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