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content marketing | Marketing Agency in Lagos, Nigeria - Chord Digital https://chorddigital.com Marketing Agency in Lagos Nigeria Wed, 26 Aug 2020 18:28:47 +0000 en-US hourly 1 https://chorddigital.com/wp-content/uploads/2019/12/cropped-Chord-Digital-Favicon-32x32.png content marketing | Marketing Agency in Lagos, Nigeria - Chord Digital https://chorddigital.com 32 32 Developing a Brand Strategy in Nigeria https://chorddigital.com/developing-a-brand-strategy-in-nigeria/ Wed, 26 Aug 2020 18:28:47 +0000 https://chorddigital.com/?p=1333 Branding is creating an identity for your company. It involves a name, symbol, or design that the general public can identify your company with. Your brand is your identity. It distinguishes your products or organization from others. Branding does more than allowing your audience to identify you. It also creates a reputation and perception about your organization- this is why…

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Branding is creating an identity for your company. It involves a name, symbol, or design that the general public can identify your company with. Your brand is your identity. It distinguishes your products or organization from others. Branding does more than allowing your audience to identify you. It also creates a reputation and perception about your organization- this is why branding is vital.

According to Seth Goth, “a brand is a set of expectations, memories, stories and relationships that last, taken together, account for a consumer’s decision to choose your product over another”. It means that effective branding will increase your sales, and level of brand loyalty.

Developing a brand management strategy is essential. Branding can be complex. Your brand management strategy needs to be intentional, carefully planned and evaluated from time to time. Here are a few tips on branding and an effective brand strategy.

Define Your Brand

The first thing you need to do is define your brand. You should be able to answer these three questions

  1. What is your brand objective?
  2. Who are your customers?
  3. What is your brand’s definition of long-term success?

Every brand should have an objective. A goal that distinguishes your brand from any other brand in your industry- it is beyond sales. Identify who your customers are- your target audience. Know their gender, personality, and age group of your customers. Finally, define what success means to your brand. Knowing these things will help you truly define your brand. It would be easier to create a strategy to reach your customer; your success in both marketing and branding will be easier to measure and, you can know the type of perception you want your audience to have about your brand.

Message

The success of your brand has a lot to do with the creative message sent out at the right time and with the right platform. Your brand message is essential. It is not just a story; it is an experience. It should have a beginning and an end. It should be able to identify a problem and provide a solution to it. The kind of message should be able to motivate or persuade your customers and evoke an action. Your message is what brings brand loyalty, not just the product. A high number of customers buy products from a particular brand because of sentiments. Your creative message is what creates that sentiment.

Brand name, Logo and Tag line

Your brand name, logo, and tagline are essential elements in building your brand. Your brand name should be simple and easy to pronounce and recall. When your brand name is long and difficult to pronounce, your audience will easily forget you, and you will end up having a low rate of returning customers. Your logo should also be easy to identify and have a symbol that communicates what your brand does. Your tag line must carry your brand message in a short, simple and creative way. These elements are important. It is the way your brand would be identified. It communicates your brand reputation to your audience.

Content Marketing Strategy

Content is a crucial part of branding and brand strategy. Content marketing is an efficient way to reach your customers and advertise your brand. It uses quality educational content to attract and nurture prospects to your brand. It also improves your brand reputation and visibility. When a segment of your audience knows your brand has quality content, they will inform others about it, and soon become paying customers. Pay attention to the quality of the content your brand carries. At every communication platform (either traditional or digital), ensure that your content is top-notch. The strength of your brand is by its reputation and visibility, and content marketing does both simultaneously.

Content marketing will give you a better brand awareness campaign that yields positive results. It makes your brand relevant and improves your reach to your target audience.

 

We can help you manage your brand strategy effectively. Chorddigital is a digital marketing agency with experts and professionals in branding, public relations, content marketing, SEO and other digital marketing strategies. Visit www.chorddigital.com to get started today.

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Benefits of Blogging to Businesses in Nigeria https://chorddigital.com/benefits-of-blogging-to-businesses-in-nigeria/ Wed, 26 Aug 2020 17:27:49 +0000 https://chorddigital.com/?p=1328 For every business in Nigeria, either an SME or a soon multi-national; blogging is a vital marketing strategy that should be incorporated. Blogging has proven to be an effective way to improve brand popularity and better reach your prospects. The results from blogging proves its efficacy. Every business should have a website and a blog incorporated in it. Blogging helps…

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For every business in Nigeria, either an SME or a soon multi-national; blogging is a vital marketing strategy that should be incorporated. Blogging has proven to be an effective way to improve brand popularity and better reach your prospects. The results from blogging proves its efficacy. Every business should have a website and a blog incorporated in it. Blogging helps provide answers to your audience’s questions (concerning your brand). By answering those questions through your blog, your brand would become more trusted. Educating your audience is a content marketing strategy that is a pertinent way to build your customer base or audience that trusts your brand. There are numerous benefits of blogging in Nigeria. Here are a few benefits of blogging for businesses in Nigeria.

Builds Organic Traffic

One major benefit of blogging for businesses in Nigeria is the organic traffic it generates. When your blog has unique content, it would have more visibility on search engine result pages; so when your audience searches for a related question, your page would appear. People who also enjoy your regular post could also share them on their social media platforms or with their friends and family, thereby increasing your organic traffic.

As more visitors visit your blog due to its exceptional content, they soon begin to convert from just visitors to paying customers.

Brand Communication

For every business in Nigeria, Branding is a top priority. It is how your audience would perceive and remember your business. Business blogging is an effective way to communicate your brand’s vision and objective. You can use your blog to create a suitable reputation for your business in the minds of your audience. It can help provide insight into the communication of your brand. Your blog post would, of course, include your brand name and logo, it can also include, your stance on certain issues related to your brand.  

Public Relations Tool

Blogging can be an efficient public relations tool for businesses in Nigeria. Your blog is like a personal e-newspaper. You can have a section of your blog dedicated to your press releases, and have other featured posts about the events and news of your products and organization. It can act as a useful public relations tool for your business in Nigeria.

Engagement with Audience

At the end of every blog post, you can give room for comments and feedback from your audience. From these comments, you can engage with your audience effortlessly, and let them engage with each other as well. Engaging with your audience would help you know their thought pattern and expectation from your brand. With this feedback, you can tweak certain things in your blog posts and thereby increase your audience and customer base.

Content marketing is generally a very effective way to reach your audience, and blogging is only the tip of the iceberg. Chorddigital can help you in your content marketing and other digital marketing strategies including, social media marketing, SEO, email marketing, PPC, content creation, public relations, and others. Visit www.chorddigital.com to get started today.

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