What influences your business’s organic traffic and ranking on Search engine result pages (SERP) comes down to either good SEO or bad SEO. Working with an SEO expert would increase sales, decrease the advertising budget, and improve the overall user experience on your business website. Hiring an SEO company in Nigeria should be done carefully to avoid loss of funds. Here are a few things to consider when choosing the best SEO company in Nigeria.
Before hiring an SEO expert, you should know and understand that SEO is not magic; it takes time. SEO optimizes your website to increase your organic traffic. SEO companies in Nigeria, who claim to do proper SEO for your brand in a few days or a short period, are lying. They likely don’t know what SEO is about and are trying to defraud you. Some SEO companies may go as far as saying they have people working in Google or other search engines that would make the process very fast. All these are lies. They is no shortcut to good SEO. The employees of any search engine can’t make SEO work fast. Search engines change their algorithms weekly, and only SEO experts who have a detailed understanding of how search engine works can do a proper SEO strategy for your business.
SEO shortcuts like buying links, keyword stuffing, and cloaking is more detrimental to your website. These shortcuts are called Black hat and, once Google bots discover them on your site and demote the ranking of your website drastically. Having a basic understanding of SEO would help you in knowing the right SEO expert to hire in Nigeria.
Before hiring an SEO company in Nigeria, it is crucial to have specific and realistic goals you want the SEO expert to accomplish. Don’t focus on the vague goal to “increase website traffic.” Be more specific and intentional about the goal you want to achieve. Increasing organic traffic does not automatically mean increased sales. If you have a cake catering business, and your website ranks high on Google when fashion keywords are searched, it doesn’t do much good for your business. Know what you want to achieve, and make sure your set goals are realistic for the SEO firm to achieve. Your goal can be to increase conversion rate, increase revenue, have more sign-ups on your website email list, have more audiences who spend time on your page, and lots more. The results you seek for would determine if you need only an SEO firm or a full digital marketing agency in Nigeria.
You shouldn’t select an SEO company by just searching for the “best SEO company in Nigeria” on Google. Read reviews and ask their past clients on the type of service they rendered and the quality of service they offered. Reviews would help you know more about the SEO company and how it operates. You would be able to analyze the result of the past clients of the SEO firm, and see if it is effective enough for your business.
Choose a communicative SEO company.
Your SEO expert should be able to communicate effectively throughout the SEO process. You need an SEO company in Nigeria that is trustworthy and transparent about their dealings. Don’t opt-in for companies who hide their method of operations. Keep in mind that you would be working with this SEO firm for a while. You should be able to trust them and have a good working relationship with them.
Chorddigital is a digital marketing agency that has SEO experts to help you with all your SEO needs. They offer social media marketing, PPC, public relations, content marketing, and all your business needs to increase your traffic, visibility, and sales. Visit www.chorddigital.com for more.
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Good content is very essential in a successful marketing campaign in Nigeria. Content marketing is one of the best digital marketing strategies. Content such as blog posts, videos, and podcasts can help build traffic to your business. Blogging is a major content marketing strategy for businesses in Nigeria. Regularly posting quality blog posts with pictures and infographics would provide organic visibility and drive inbound traffic to your site. The content of your blog needs to be relevant, and able to solve people’s problems. Irrelevant blog posts would have less engagement and views. Videos are another part of content marketing. Videos would engage your prospects/ customers and hence increase traffic. In Nigeria, people often watch videos more than reading articles. You can make videos of less than 10 minutes that have relevant information and are of good graphic quality.
Social media marketing is also a cost-effective digital marketing strategy in Nigeria. Social media platforms such as Facebook Instagram, Twitter & LinkedIn, has a very large audience. Social media marketing allows you to reach and engage the audience by providing them with good quality content and engaging posts. There is also a live streaming feature on Facebook and Twitter which helps you to engage your prospects in real-time. SMM is a very effective strategy to increase engagement and traffic to your business. You can also promote your business on social media, and get sales from your social media channels. There are numerous businesses in Nigeria that market only on social media and still have good returns. You need to incorporate social media marketing to your digital marketing strategy.
Search Engine Optimization (SEO) is a strategy that allows your business to be more visible on search engines. With a good SEO strategy, your business website would be on the first page of search engines like Google, Bing or Yahoo when a related keyword is searched. It makes it easy for prospects to find your services. There are three categories of SEO; on-page SEO, off-page SEO, and technical SEO. Implementing a good SEO strategy would increase leads, visibility and cause a better understanding of your target audience.
If you want to get to the first page faster, you can use Search Engine Marketing, or SEM. It places an advert of your business page and your services on the first page of the search engine. SEO could take time and effort to get high visibility while SEM is fast. SEM (also called Paid Search) is good at launching a new service, or if your business is in a very competitive market place. It is a very effective way to promote your business.
Another effective digital marketing strategy in Nigeria is email marketing. You can send personalized emails to your prospects and customers, to offer good deals on your products, or give them a newsletter with good content. A good email marketing strategy is to offer specialized content to every customer. Understand the purchase habit of your customers, and use the information on the emails you send out to them. You can have an opt-in email list on your website that allows your customers to sign up to receive emails from your business. Email marketing is not so effective in bringing new clients. It is, however, very effective in turning leads to sales and increase retention or brand loyalty.
When these digital marketing strategies are done correctly, it would certainly grow your business.
Chord digital offers top-notch digital marketing services that yield good results to your business growth. They offer good digital marketing strategies tailored to your specific business, to increase sales and visibility of your brand. Visit www.chorddigital.com to get started.
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