Just as digital marketing trends change, social media trends also vary from time to time. Social media platforms include Facebook, Twitter, Instagram, and LinkedIn. However, TikTok began to trend with exceptional speed in 2020. These strategies have proven to be efficient in every social media marketing campaign for businesses in Nigeria. Here are the best social media marketing strategies for businesses in Nigeria in 2020.
We can’t discuss the best SMM strategies without including content. Content is what makes a social media marketing campaign successful. To have a successful SMM campaign, you need more than just regular or sales content; you need engaging content. Besides educating and informing your audience on things related to your business, you need to occasionally have casual content on your page. Causal content could include throwbacks, funny posts, relatable posts, and other posts that would bring engagement. The occasional interaction you have with your audience on topics beyond your brand would help create a better bond between you and our audience.
Your educative and informative content is still very much needed. Ensure your social media platforms always have quality content.
One social media trend that has proven to have good engagement and results for businesses in Nigeria is the use of Instagram stories. Research shows that the general audience check and engage more on stories than on actual post. With Instagram stories, you can create polls, communicate easily with your audience and get more engagement. With great content on your Instagram story, your audience would likely repost your content on their story, thereby helping you get increase visibility and audience. Make Instagram stories part of your social media campaign.
In 2020, the number of social media influencers skyrocketed, and so does their value. Your SMM strategy should include the use of social media influencers to help increase your visibility and generate more sales. With the high number of influencers in Nigeria, you need to research on the different influencers before hiring. Know which influencer is likely to have more of your target audience efficiently Try to use influencers that your brand can associate with- Influencers whose image does not negatively affect the reputation of your brand. Investing in social media influencers is a viable SMM strategy in Nigeria.
Having quality videos on your social media account is also a good SMM strategy. Videos tend to attract more views and engagement, especially when the content is top-notch. In incorporating videos to your SMM campaign, you need to avoid unnecessarily lengthy videos- a video of 1-2 minutes will likely get more views. Also, ensure that the first 10 seconds of the video is super engaging. People tend to scroll past a video when the first few seconds are not catchy. Also, ensure that the quality of the video is high, and it is easy-to-load. Remember that every content on your social media reflects on your brand’s reputation and image.
Live-streaming has also proven to be an efficient tool in SMM campaigns for businesses in 2020. You can engage your audience with live videos on your Instagram or Facebook page. There are a few things you can do to make your live video engaging. First, avoid going on live videos without having a concrete plan or content- it reflects negatively on your brand. You can have guests on your live broadcast that are set to discuss a particular topic with you. You can also post flyers to bring anticipation for your next live stream. Going on a live broadcast without prior notice may bring low engagement, so invite your audience to your stream. You can also add incentives such as cash or airtime giveaways to be given during your live stream to help you get more engagement. Live broadcast helps in garnering more engagement and active followers on your social media page.
We also can’t discuss SMM strategies without adding the effectiveness of promotions. Social media promotions include adverts and giveaways. Sponsoring a post or having a giveaway on your social media account helps increase the size of your audience and engage your existing audience.
These strategies have proven to be efficient in 2020 for every business in Nigeria. Let us manage your social media marketing and watch your business flourish. Chorddigital is a digital marketing agency with experts in social media marketing, email marketing, SEO, Content marketing, PPC, and other digital marketing strategies. Visit us today at www.chorddigital.com to get started.
The post Best Social Media Marketing Strategies for Businesses in Nigeria (2020) first appeared on Marketing Agency in Lagos, Nigeria - Chord Digital.]]>Branding is a vital strategy for small businesses in Nigeria. Branding involves defining your business to yourself and your audience. Proper branding doesn’t have to be expensive. It entails having a brand name, logo, color, and other attributes that make your audience easily identify you. With thousands of businesses in every industry, and the advent of the internet, it is exceedingly crucial to have proper branding for your business to succeed. Let your consumers be able to recognize you and differentiate you from other brands in your industry. Have an easily memorable brand name. Avoid long names that are hard-to-pronounce- keep it simple. Make use of unique colors, have a professional website, use am elegant logo, and use only your brand colors for all posts on both your website and social media posts. Branding helps position yourself to your customers and creates better recognition.
Content marketing involves creating creative, informative and catchy content for your target audience. Give information about your brand and also about your industry. Every other competitor may focus on only sales. However, content marketing produces sales and brand loyalty. By steadily providing relevant information to your audience, you would create a sense of trust and loyalty from them. Content marketing includes website content, informative blogs, video content, and social media posts. If you’re worried about creating unique content for your brand, Chorddigital can help you with it. We have experts in Content creation that would create unique and catchy content for your brand on all platforms.
Email marketing is another effective digital marketing strategy for small businesses in Nigeria. It helps directly manage and communicate with your audience. Whether it’s an online store or a physical store, email marketing would help you stay in touch with your customers and improve brand loyalty. You can incorporate a pop-up on your website requesting those visiting your website to subscribe to your weekly newsletter. By compiling a mailing list, you can send automated messages to your audience. They can include sales offers, new information about your store or industry, and personalized birthday messages. Although growing an email list may take time, the results are exceptional for every small business in Nigeria. However, try not to send emails too frequently to avoid being marked as spam or making your audience unsubscribe.
When social media marketing is done right, it is an effective way to reach your audience and gain more customers for your brand. Social media platforms include Facebook, Twitter, Instagram, and LinkedIn. Social media marketing is so effective some entrepreneurs run their business only on social media. You can attract a new audience, engage them and convert them to paying customers from your social media platform. A proper social media marketing strategy includes engaging and creative content, promotions, and consistency. You have to be consistent and active on your social media platform to engage your audience. Social media marketing would increase brand awareness and generate more sales for your business.
SEO is another essential digital marketing strategy for small businesses in Nigeria. It gives your website more visibility on search engines such as Google, Bing, and Yahoo. By having a good SEO plan. Your page would rank high on the first page of the search engine result page (SERP). In other words, when a prospect makes an inquiry that relates to your industry, your website will appear on the page. SEO would drive more traffic to your page and make your customers trust your page. Although SEO is often seen as tricky or difficult to incorporate, with SEO experts like Chorddigital, your website would be search engine optimized and bring quality traffic.
These digital marketing strategies have proven to be efficient for small businesses in Nigeria. Chorddigital is a digital marketing agency with experts and professionals in SEO, email marketing, content marketing, social media marketing, PPC, and other digital marketing strategies. Visit us today at www.chorddigital.com to get started.
The post Digital Marketing Strategies for Small Business in Nigeria first appeared on Marketing Agency in Lagos, Nigeria - Chord Digital.]]>