Email marketing is the process of sending commercial messages to a group of people through email. For it to be considered as email marketing, the messages have to be targeted to a potential or current customer. The messages sent could be advertisements/ promotions, requests, surveys, donations or sales solicitation. The emails sent are usually automated and specific to a particular prospect or customer. Birthday messages are also sent through email marketing tools.
Usually, a user gets the option of putting their email address when they visit a website. A pop-up saying, subscribe to our newsletter or subscribe to get more deal comes up, and when the email address is inputted, the brand can commence email marketing.
Although emails are sent to a group of people, some tools are used to personalize every email sent. The name of the prospect is usually stated in the emails to make every prospect feel special. If you subscribed to the newsletter, you’ll likely get personalized emails like; ‘Dear Ada’, ‘Hello Pelumi’, ‘Thank you, Andrew’.
Email marketing is a targeted marketing strategy. It means that one can target a specific audience by different demographics. It could be by gender, location, occupation, or age. It all depends on the product/service a brand is trying to market, and the kind of message sent to the audience. Once you have the email address of your prospects, you can send bulk promotional messages to them.
In Nigeria, social media marketing and email marketing are essential for a digital marketing campaign. Although it largely depends on the kind of business, email marketing does not just bring new customers. It helps create a good customer relationship and yields brand loyalty. Email marketing experts are available at Chorddigital to help you meet all your email marketing and digital marketing needs in good time.
There are several benefits of email marketing in Nigeria. Here are a few:
Email marketing services are relatively cheap compared to other marketing tools in Nigeria.
Email marketing starts from a prospect imputing their email address on the website. It means they are already somewhat interested in the service/ product. Email marketing would help you close leads by reaching an engaged audience and persuading them to purchase a good/service.
Messages sent through email marketing are personalized and targeted at specific demographics that meet the brand audience.
Email marketing is an effective marketing tool that works fast and increases revenue. When a prospect who was contemplating making a purchase sees exclusive offers on their emails, they would be persuaded to purchase the product/service. Hence the increased revenue for the brand.
It is easy to start an email marketing campaign. Simply contact email marketing experts in Nigeria, like Chorddigital, and get started.
Easy to measure: You can easily measure the impact of your email marketing. You can know the effect of your email marketing campaign on your brand and decide the arrears to improve your marketing strategy.
As there are benefits to email marketing in Nigeria, there are also a few disadvantages of email marketing in Nigeria. They include:
Emails could appear as spam if they aren’t targeted to the right group of people. Certain words could be triggered as spam when used in an email. However, if you have the right email marketing experts, it would not be an issue.
Emails need to be fast and responsive. Images and text can be included in emails. However, they need to be responsive and both desktop and mobile-friendly. Emails with too many images and hard to load, will frustrate the audience and cause them to lose interest in your brand. This is why it is essential to use only email marketing experts for your campaign.
What makes an email marketing campaign successful is the kind of message sent to the targeted audience. You need a good copy, design, and marketing list to have a successful campaign. A poorly constructed message would could negatively influence your brand.
Chorddigital is a digital marketing agency in Nigeria that offers email marketing services, social media marketing, SEO, content marketing, PPC, and other digital marketing strategies for every brand. Visit www.chorddigital.com to meet the experts today.
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