For every successful digital marketing campaign, search engine optimization (SEO) and search engine advertising (SEA) has a huge role to play. So what do SEO and SEA mean? What’s the difference between these terms, and which is the best online marketing strategy? Read on to find out. SEO Search engine optimization (SEO) is a type of digital marketing strategy that…
Search engine optimization (SEO) is a vital part of your business’s digital marketing campaign. It helps organically increase visibility and traffic to your web page. Some people and organizations believe they can watch a few video tutorials about the basics of SEO and start their SEO activities themselves. Although the spirit of DIY can be encouraged sometimes, SEO needs an…
