Search engine optimization (SEO) is a type of digital marketing strategy that grows the quality and quantity of a website’s organic traffic by increasing its visibility on a search engine result page (SERP).
SEO makes use of certain analytics and strategic tactics to increase visibility on a website’s page. By making use of certain keywords and having a website search engine optimized, your website will gain more visibility on the SERPs of Google, Bing, Yahoo, and others. SEO has proven to be an effective strategy to increase visibility and conversion rate. SEO also makes use of content marketing has a vital part of its strategy. Great content gets more people attracted to the website and increases the conversation rate. SEO is cost-effective, and when done right, the result lasts for a long time, even when payment for SEO has ended. SEO can be very complex to do because Google keeps changing its trends and tactics for organic traffic. In most cases, people use SEO experts and professionals to meet their SEO needs. Chorddigital has SEO experts to help give your website more visibility. clicked
Search engine advertising (SEA) is quite similar to SEO except, instead of creating visibility organically, it creates traffic through advertising. It is a type of digital marketing strategy that promotes a website and increases its visibility on search engine result pages(SERPs) through paid adverts. SEA revolves around paid advertising- it is also called paid search. SEA uses pay-per-click (PPC) tactics, so you only pay when your paid advert is clicked.
The adverts are shown on the search results and are usually above or organic results with the word “ad” written on it. SEA can be very cheap and are usually best for the launch of a new product, or to create brand awareness. They, however, do not last long. As soon as you stop paying for it, your advert will stop showing on the SERPs.
Both SEO and SEA are result driven forms of online marketing, with the same goal- increase a website’s traffic and visibility. Although it seems like you need to pay for SEA and not SEO- SEO can be complex. There are a few activities that you’ll need to do to improve your organic visibility that will be purchased. So what are the differences between SEO and SEA? Here are a few:
Both SEO and SEA are result-driven. However, SEA brings immediate results. Once the ads are paid for, you can see immediate results based on the number of people that visit your site and the conversion rate. SEO, on the other hand, could take a couple of months before it begins to show good results. It has a slow and more laborious process compared to SEA.
SEO has higher longevity compared to SEA. When you stop paying for your SEA, your traffic and visibility will end. But with SEO, when you stop paying, the results remain. Your website will keep having organic traffic and visibility at the end of your SEO campaign.
Another difference between SEO and SEA is that search engine advertising is usually marked as Ads while SEO does not have anything marked on it. Although SEA is still efficient, people generally do not click adverts as much as they click organic results. However, it is not quite much to worry about, because you only pay per clicks for your ads.
Now that we know about SEO and SEA, the question of which strategy is better comes to play. Both strategies are very vital in your digital marketing campaign. Before any strategy is selected, the goals and objectives of your campaigns need to be evaluated. You can then select the best strategy that best meets your goals.
However, we recommend a combination of SEO and SEA to increase your website visibility and traffic. Your website will have better results when you combine both strategies. We have SEO experts as well as professionals in SEA to help increase your website traffic promptly. Chorddigital also has professionals in social media marketing, email marketing, content marketing, and other digital marketing strategies. Contact us today or visit www.chorddigital.com to get started.
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SEO strategy is a crucial part of your marketing campaign and should not be left to trials or practice. Executing an SEO strategy without an expert or specialist will bring long term and short term effects that could cost more than you anticipate. To enjoy the best results of an SEO strategy, increased web traffic, visibility, and conversion rate, you need an SEO expert. Here’s why you need an SEO expert for your business in Nigeria.
Getting leads to your page may seem easy. Some fake SEO firms may even promise you 500 visitors per–day after a month, but an SEO expert understands that every business is unique. A website can have 500 visits per day and yet not up to 10 conversion rate at the end of the month. Several click-baits can be used to attract a high quantity of leads, but that SEO strategy will be irrelevant to bringing actual results (conversion rate).
An SEO expert knows your business and how to meet its growth goals and produce quality traffic that brings a higher conversion rate, not just a large number of visits from people who aren’t interested in your business. huge
An SEO expert knows how to conduct a proper competitive analysis that will enable them to know what competitors are doing and always be ahead of them.
Your SEO expert will pick the things that your competitors are doing right and the things that they are not doing. By so doing, your specialist will be able to create the best SEO strategy with the best result for your brand. They’ll analyze the keywords needed and the ones that will bring quality traffic to your page, higher than that of your competitors.
SEO encompasses the use of the content, page optimization to a user-friendly website, social SEO, keyword research, and others. The combination of a lot of things is what brings the best results in an SEO strategy.
The algorithms and trends of Google bots and other search engines are ever-changing, and when using a fake SEO firm or doing it yourself, you may end up wasting time and money without having any real result. SEO experts can determine what is working and what needs to be adjusted during an SEO campaign to ensure the best results; while your business can focus on other parts of marketing and sales. If an SEO strategy is not measured and adjusted as soon as possible, your business will spend more money on a strategy that yields no result. An SEO specialist knows how to ensure you’re spending wisely and adjust an SEO strategy when needed.
One significant benefit of SEO is that it has a long life span. Long after an SEO campaign has ended, your business should still be bringing quality leads. An SEO expert will know how to help define your audience segment, boost your marketing effort, and reduce your bounce rates. A proper search optimization will bring traffic to your page long after your SEO campaign has ended. It is an investment that will produce continuous results.
Employing an SEO Expert from Chord Digital- one of the best digital marketing agencies in Nigeria; is affordable and comes with quality marketing results. We also offer other digital marketing strategies like social media management, pay-per-click, email marketing, content marketing, and others. As a full digital marketing agency, we have professionals and experts in SEO that will bring the best results to your business in Nigeria. Visit www.chorddigital.com to get started today.
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