Search engine optimization (SEO) is a type of digital marketing strategy that grows the quality and quantity of a website’s organic traffic by increasing its visibility on a search engine result page (SERP).
SEO makes use of certain analytics and strategic tactics to increase visibility on a website’s page. By making use of certain keywords and having a website search engine optimized, your website will gain more visibility on the SERPs of Google, Bing, Yahoo, and others. SEO has proven to be an effective strategy to increase visibility and conversion rate. SEO also makes use of content marketing has a vital part of its strategy. Great content gets more people attracted to the website and increases the conversation rate. SEO is cost-effective, and when done right, the result lasts for a long time, even when payment for SEO has ended. SEO can be very complex to do because Google keeps changing its trends and tactics for organic traffic. In most cases, people use SEO experts and professionals to meet their SEO needs. Chorddigital has SEO experts to help give your website more visibility. clicked
Search engine advertising (SEA) is quite similar to SEO except, instead of creating visibility organically, it creates traffic through advertising. It is a type of digital marketing strategy that promotes a website and increases its visibility on search engine result pages(SERPs) through paid adverts. SEA revolves around paid advertising- it is also called paid search. SEA uses pay-per-click (PPC) tactics, so you only pay when your paid advert is clicked.
The adverts are shown on the search results and are usually above or organic results with the word “ad” written on it. SEA can be very cheap and are usually best for the launch of a new product, or to create brand awareness. They, however, do not last long. As soon as you stop paying for it, your advert will stop showing on the SERPs.
Both SEO and SEA are result driven forms of online marketing, with the same goal- increase a website’s traffic and visibility. Although it seems like you need to pay for SEA and not SEO- SEO can be complex. There are a few activities that you’ll need to do to improve your organic visibility that will be purchased. So what are the differences between SEO and SEA? Here are a few:
Both SEO and SEA are result-driven. However, SEA brings immediate results. Once the ads are paid for, you can see immediate results based on the number of people that visit your site and the conversion rate. SEO, on the other hand, could take a couple of months before it begins to show good results. It has a slow and more laborious process compared to SEA.
SEO has higher longevity compared to SEA. When you stop paying for your SEA, your traffic and visibility will end. But with SEO, when you stop paying, the results remain. Your website will keep having organic traffic and visibility at the end of your SEO campaign.
Another difference between SEO and SEA is that search engine advertising is usually marked as Ads while SEO does not have anything marked on it. Although SEA is still efficient, people generally do not click adverts as much as they click organic results. However, it is not quite much to worry about, because you only pay per clicks for your ads.
Now that we know about SEO and SEA, the question of which strategy is better comes to play. Both strategies are very vital in your digital marketing campaign. Before any strategy is selected, the goals and objectives of your campaigns need to be evaluated. You can then select the best strategy that best meets your goals.
However, we recommend a combination of SEO and SEA to increase your website visibility and traffic. Your website will have better results when you combine both strategies. We have SEO experts as well as professionals in SEA to help increase your website traffic promptly. Chorddigital also has professionals in social media marketing, email marketing, content marketing, and other digital marketing strategies. Contact us today or visit www.chorddigital.com to get started.
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Good content is very essential in a successful marketing campaign in Nigeria. Content marketing is one of the best digital marketing strategies. Content such as blog posts, videos, and podcasts can help build traffic to your business. Blogging is a major content marketing strategy for businesses in Nigeria. Regularly posting quality blog posts with pictures and infographics would provide organic visibility and drive inbound traffic to your site. The content of your blog needs to be relevant, and able to solve people’s problems. Irrelevant blog posts would have less engagement and views. Videos are another part of content marketing. Videos would engage your prospects/ customers and hence increase traffic. In Nigeria, people often watch videos more than reading articles. You can make videos of less than 10 minutes that have relevant information and are of good graphic quality.
Social media marketing is also a cost-effective digital marketing strategy in Nigeria. Social media platforms such as Facebook Instagram, Twitter & LinkedIn, has a very large audience. Social media marketing allows you to reach and engage the audience by providing them with good quality content and engaging posts. There is also a live streaming feature on Facebook and Twitter which helps you to engage your prospects in real-time. SMM is a very effective strategy to increase engagement and traffic to your business. You can also promote your business on social media, and get sales from your social media channels. There are numerous businesses in Nigeria that market only on social media and still have good returns. You need to incorporate social media marketing to your digital marketing strategy.
Search Engine Optimization (SEO) is a strategy that allows your business to be more visible on search engines. With a good SEO strategy, your business website would be on the first page of search engines like Google, Bing or Yahoo when a related keyword is searched. It makes it easy for prospects to find your services. There are three categories of SEO; on-page SEO, off-page SEO, and technical SEO. Implementing a good SEO strategy would increase leads, visibility and cause a better understanding of your target audience.
If you want to get to the first page faster, you can use Search Engine Marketing, or SEM. It places an advert of your business page and your services on the first page of the search engine. SEO could take time and effort to get high visibility while SEM is fast. SEM (also called Paid Search) is good at launching a new service, or if your business is in a very competitive market place. It is a very effective way to promote your business.
Another effective digital marketing strategy in Nigeria is email marketing. You can send personalized emails to your prospects and customers, to offer good deals on your products, or give them a newsletter with good content. A good email marketing strategy is to offer specialized content to every customer. Understand the purchase habit of your customers, and use the information on the emails you send out to them. You can have an opt-in email list on your website that allows your customers to sign up to receive emails from your business. Email marketing is not so effective in bringing new clients. It is, however, very effective in turning leads to sales and increase retention or brand loyalty.
When these digital marketing strategies are done correctly, it would certainly grow your business.
Chord digital offers top-notch digital marketing services that yield good results to your business growth. They offer good digital marketing strategies tailored to your specific business, to increase sales and visibility of your brand. Visit www.chorddigital.com to get started.
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