With the high number of active users on Instagram, you can promote your brand and gain a high conversion rate. However, there are a couple of things you need to do to grasp the marketing benefits of using Instagram. You need to pay quality attention to your content and draft a good strategy to increase your business’s visibility. Here are a few Instagram marketing tips for small businesses in Nigeria.
The first thing you need to do in boosting your Instagram sales is to set realistic and timely goals. Define what you want to achieve through Instagram marketing. Answering the Question “What do I want to Achieve” is essential, especially for startup and small businesses in Nigeria. Decide what is important to you and your business and how you can achieve it. Your goal can be to; create brand awareness, launch a new product maximize your local reach and exposure, have high engagement, drive traffic to your website, or make sales on the app. Once you decide the exact goals and objectives you want to achieve through the platform, you can start working towards meeting them.
After setting the goals and objectives for your Instagram marketing campaign, you need to switch to an Instagram business account to achieve optimum results. A business account has certain optimization that will help you in branding and marketing your business. You need to treat your Instagram account as a business space and not a personal account. The extra features come with various benefits. For instance, on the business account, your followers can click on the contact button to reach you. Business accounts also make it easy to create Instagram ads to reach your customers. There are also a few analytical tools to help you understand your audience and reach them better.
Content is an essential part of every Instagram marketing campaign. You need to pay a lot of attention to the quality of content you disseminate on your page. For every business in Nigeria, quality content will always bring a higher conversion rate. In content creation, you need to consider what you’re offering (product), your audience, business objectives, brand message, and how well you can express them. One mistake most businesses in Nigeria make on Instagram marketing is not paying attention to content creation. You need to create an Instagram content calendar with themes for each day that is catchy and relevant to your brand. Themes can include motivation quotes, generic content, business adverts, testimonials, customer appreciation, quizzes/ puzzles, brand messages, and lots more.
The method of message dissemination should also be considered. It could be through texts (captions), images, infographics, or videos. A proper content strategy gives your customer quality information about your business, product/service, and makes them feel welcomed.
Just like you spend money on a physical store, you need to spend to create a good online space. As much as content is essential, advertising is necessary. Advertising helps you draw the attention of your audience to your page while your content keeps them engaged. In setting up for Instagram ads, you need to consider your goals, create a cost-effective budget, and already have intriguing content on your page. Chord Digital can help you in creating cost-effecting Instagram ads that boost your business.
Making use of relevant hashtags can give your business the right visibility it needs. When hashtags are used properly, they will give your business good exposure and bring the right audience for your brand. The hashtags must be related to your business or popular occasions that trend on Instagram. So when a user is searching through a particular trend, they can see your business page. It is, however, important to stay away from controversial hashtags to avoid a crisis.
One reason businesses lose followers on Instagram is because they spam their user’s feeds with too much content. Over-posting is a huge turn off to your existing followers and would only make you lose customers. Post only a few contents at a time, and spread them out through the week. If you are tempted to post a lot of pictures, you can make use of the carousel album feature on Instagram that allows you to post multiple images in a slideshow format.
Instagram is a suitable social media platform to reach your audience and make good sales. You can make the best use of the Instagram platform as well as other social media platforms to gain visibility, exposure, and a high conversion rate. ChordDigital can help you with all your social media marketing needs and take your business to a better level. We have experts in social media marketing, email marketing, search engine optimization, video marketing, and other digital marketing strategies. Contact us today to get started.
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We cannot speak of social media engagement without focuses on great content. Content includes images, videos, and the quality of texts on your social media platform. For every image, or video posted, a creative caption should be added to make it more engaging. On social media platforms, it is vital to engage your audience in your content. Don’t give only plain statements and commands like “These are the best styles for any Owambe party” make most of your post engaging like “What do you think about these styles for your next Owambe party?” The difference between both captions is that; one engages the audience to comment on it, and the other is just a statement. Let your content give room for feedback from your audience. Also, ensure that your videos, images, and all other content, are creative, unique, and exciting for your audience. Avoid low-quality content on your page as well.
Review and testimonials are social proof to help build the confidence and trust of your audience in your brand. These reviews can be in the form of text, images, or videos. Allow your happy customers to share how they feel about your product and service. A lot of people would love to see your reviews before purchasing your product. Research has proven that 88% of online audiences rely on reviews and testimonials before making a purchase. Openly ask your customers to share how they feel about your products.
Hashtags is a social media trend tool that helps improve visibility and connect with more users with similar interests. Hashtags started with Twitter in 2007 but, it a powerful tool on every social media platform now. Try not to use too many hashtags, pick a few relevant ones that are related to your brand. Keep your hashtags simple and short. Avoid adding spaces on your hashtags- it will defeat the purpose of the hashtags.
CTA means Call To Action. At the end of each post, add a call to action you want your audience to do. It could be; Contact us today, Buy now, Learn more, Sign up, Visit our page, and lots more. Apply CTA to your social media platform to make them know you want them to act. CTA has proven to be quite efficient in a social media marketing campaign.
Ads do not create engagement on social media, but they can increase your business reach. Do not rely on only ads, but try to incorporate them into your social media marketing plan to help increase your audience. Besides social media ads, you can organize occasional giveaway and promotions to give back to your audience and increase your reach.
Remember to be consistent with your content as well. Your audience can’t engage with your platform when you only post once in two weeks. Be consistent, have a good content marketing and social media marketing strategy to increase your audience engagement and your rand’s visibility. We can help you in creating a top-notch content & social media marketing strategy to help your business. Chorddigital is a digital marketing agency with experts in social media marketing, content marketing, SEO, email marketing, PPC, and all other digital marketing strategies. Visit www.chorddigital.com to get started today.
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A good social media marketing strategy will help in engaging followers on social media. To improve your social media presence, you need to have engaging content.
The post Creating an Engaging Social Media Channel first appeared on Marketing Agency in Lagos, Nigeria - Chord Digital.]]>Good content is very essential in a successful marketing campaign in Nigeria. Content marketing is one of the best digital marketing strategies. Content such as blog posts, videos, and podcasts can help build traffic to your business. Blogging is a major content marketing strategy for businesses in Nigeria. Regularly posting quality blog posts with pictures and infographics would provide organic visibility and drive inbound traffic to your site. The content of your blog needs to be relevant, and able to solve people’s problems. Irrelevant blog posts would have less engagement and views. Videos are another part of content marketing. Videos would engage your prospects/ customers and hence increase traffic. In Nigeria, people often watch videos more than reading articles. You can make videos of less than 10 minutes that have relevant information and are of good graphic quality.
Social media marketing is also a cost-effective digital marketing strategy in Nigeria. Social media platforms such as Facebook Instagram, Twitter & LinkedIn, has a very large audience. Social media marketing allows you to reach and engage the audience by providing them with good quality content and engaging posts. There is also a live streaming feature on Facebook and Twitter which helps you to engage your prospects in real-time. SMM is a very effective strategy to increase engagement and traffic to your business. You can also promote your business on social media, and get sales from your social media channels. There are numerous businesses in Nigeria that market only on social media and still have good returns. You need to incorporate social media marketing to your digital marketing strategy.
Search Engine Optimization (SEO) is a strategy that allows your business to be more visible on search engines. With a good SEO strategy, your business website would be on the first page of search engines like Google, Bing or Yahoo when a related keyword is searched. It makes it easy for prospects to find your services. There are three categories of SEO; on-page SEO, off-page SEO, and technical SEO. Implementing a good SEO strategy would increase leads, visibility and cause a better understanding of your target audience.
If you want to get to the first page faster, you can use Search Engine Marketing, or SEM. It places an advert of your business page and your services on the first page of the search engine. SEO could take time and effort to get high visibility while SEM is fast. SEM (also called Paid Search) is good at launching a new service, or if your business is in a very competitive market place. It is a very effective way to promote your business.
Another effective digital marketing strategy in Nigeria is email marketing. You can send personalized emails to your prospects and customers, to offer good deals on your products, or give them a newsletter with good content. A good email marketing strategy is to offer specialized content to every customer. Understand the purchase habit of your customers, and use the information on the emails you send out to them. You can have an opt-in email list on your website that allows your customers to sign up to receive emails from your business. Email marketing is not so effective in bringing new clients. It is, however, very effective in turning leads to sales and increase retention or brand loyalty.
When these digital marketing strategies are done correctly, it would certainly grow your business.
Chord digital offers top-notch digital marketing services that yield good results to your business growth. They offer good digital marketing strategies tailored to your specific business, to increase sales and visibility of your brand. Visit www.chorddigital.com to get started.
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