Video is a major part of content marketing in Nigeria. Every digital marketing campaign makes use of videos as a tool for engagement and brand visibility. Social media platforms like Youtube, Instagram, and TikTok are platforms were videos are used to increase social media engagement. Videos are also incorporated in websites occasionally.
On YouTube alone, there are millions of videos from people all over the world. Whether you want the video posted on your social media account or your website, it has to be engaging, to get more audience and returns. With the saturated amount of videos on the web, you need to do a few things to make your videos stand out. Here’s are a few tips to help create engaging video content.
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1. Know your audience
Before you can create an engaging post, the first thing you need to do is to know and understand your audience. In most social media platforms, especially Facebook and Instagram, studies show that a high percentage of an audience watches videos content for 3-5 seconds before quitting. By knowing your audience, you’ll know how to capture their attention within a short span. Understand the type of content they are searching for, read the comments and feedback on each post, and use them to understand your audience.
Adjust your kind of content according to your audience feedback and reaction. Analyze the comments, the number of new subscribers, likes on each post, and the rate of audience retention. You can use polls or interact with them in the comment section to better understand what they expect from you.
2. Create audience curiosity
In creating an engaging video, you have to look out for topics and subject matters that your audience are likely curious about. Curiosity makes a content intriguing and, that helps in retaining the audience. Your audience wants to know why, how, when, and where in respect to a subject matter. You can make your content leave a little curiosity in your audience minds so they can come back for more. For instance, in a YouTube video, you can engage them with new knowledge of things they are likely unaware of, then end it with a little suspense that makes their curious mind, come back for the next post. On Instagram, you can create teasers or trailers about an upcoming post, to make your audience anticipate your content.
3. Set Goals
In creating audience engagement, it is crucial to set a realistic goal. What do you intend to achieve in your video content? It could be more engagement- like, comments shares, more sign-ups and followers, sales, or going viral. Setting a goal before creating the video content would give you a sense of direction on how to accomplish your goal. If you don’t have a set goal, then you don’t have to make a video. Videos with no clear direction, end up being vague and uninteresting. If you intend to create an engaging video, set goals.
4. Develop a Script
One mistake most video content creators make is to create videos without preparing a script. Your kind of audience determines the length, content, and subject matter of the video. Generally, most audiences prefer shorter videos on social media. It, however, all depends on your kind of audience. Plan the message you want to send across, as well as the timing. Knowing the content subject matter is not enough. Develop a script that encompasses every aspect of the video. Developing a script would allow you to tweak things as often as possible before developing the video content. Try to keep things simple, and short while sending the message across, to create more engagement.
5. Stand Out
Your video contents need to be unique and different from what your competitors are doing. Your audience won’t want to watch the same thing over and over again. Find a different angle to each subject matter that is different from others. You can also make use of different illustrations to spice your video up a little. Your content is a vital aspect of creating an engaging video. Make your content unique and eliminate noise or other distracting elements from your videos.
Good content is what drives an engaging video, and we can create that for you. Let us handle your social media management and marketing and develop quality content for you. We have experts and professionals in social media marketing, SEO, email marketing, PPC, content marketing, and other digital marketing strategies. Visit www.chorddigital.com to get started today.
