An advertising agency (ad agency) creates, plans and handles the advertising and promotion of clients businesses. They also handle the overall marketing, sales, and branding for their clients. They create ads, plan its execution, and evaluate the results on the client’s brand. For businesses to truly survive and grow promotion and advertising is very essential. Advertising agencies in Nigeria have experts that create adverts that would in turn drive a good sale to the clients business. Most advertising agencies in Nigeria, make use of the traditional media such as Television, radio, billboards, ad newspapers, to showcase the adverts.
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Importance of Advertising Agencies in Nigeria
Advertising is very important to grow and build a business in Nigeria. It is a lot difficult to advertise products, especially with the traditional media without advertising agencies in Nigeria. Here’s why Advertising agencies in Nigeria are important.
Planning and Creation of Adverts
Advertising agencies in Nigeria plan and prepare adverts for their clients. They consider the effect of the advert message on the clients brand, both positively and negatively, they prepare the copy, and the creative needed for the advert campaign.
Co-ordination
Another important role of advertising agencies in Nigeria is to coordination. They coordinate the sales, and distribution network for clients for the adverts. They ensure the adverts run at the appropriate time and help with publicity and promotion of the client’s products/ service.
Research
Advertising agencies also make research for their clients. The research helps in knowing what the public wants, if a new product should be introduced, the public perception of the brand, and also know what the competitors are doing, in order to stay ahead of them.
Most of the roles of the advertising agencies in Nigeria cannot be done by business owners. Hence the need of the agencies.
Advantages of Advertising Agencies in Nigeria
- It saves time
- Access to professional branding
- Creative copy and videos
- Proper promotion and marketing of your products
Disadvantages of Advertising Agencies in Nigeria
- It is expensive- To place adverts in on any traditional media is very expensive. Hiring an advertising agency to take care of the copy and creative of an ad makes is more expensive.
- The agency may not be familiar with your products and hence not deliver what encompasses the vision of your brand.
- Low Priority- If your brand isn’t one of the ‘big’ brands, it may be not be given enough priority in the agency
- It doesn’t encompass digital advertising and marketing
Advertising is very important for every business in Nigeria. However, most advertising agencies in Nigeria focus on advertising on traditional media like newspaper tv, radio, or billboards. As the world has evolved into a digital age, it could be hard to gain traffic and sales without a good digital presence.
Chord digital is a top digital marketing firm in Nigeria that offers all digital marketing strategies such as; social media management, PPC, Search engine optimization, and other promotions. They offer strategies that would bring real-time traffic and sales to your business. Visit www.chorddigital.com to get started today.
