In this digital age, every business needs digital marketing to bring more customers or increase conversion rates. Digital marketing hasn’t replaced traditional advertising, but it generates more sales and costs less. Digital marketing is also called online marketing or internet advertising. It has become more known and used over the past decade to boost businesses, and has positive effects on every brand.
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What is Digital Marketing?
So what is digital marketing? Digital marketing is a type of marketing that uses the internet and other online-based technologies to promote goods and services. Digital marketing is a good marketing strategy that influences a buyer’s decisions. There are different segments to digital marketing such as email marketing, pay-per-click advertising, social media marketing, Search engine optimization, Content creation, and others that help promote businesses in Nigeria.
Digital Marketing Strategies
There are several aspects of digital marketing that are set up to ensure high traffic and conversion rates for businesses. Although digital marketing strategies keep evolving day by day, These are the digital marketing skills that most business use and are proven to drive sales.
1. Pay-Per-Click Advertising
Pay-per-click (PPC) advertising is a type of digital marketing strategy that involves payment for every advert clicked by a user. All search engines such as Google, Bing, or Yahoo have a form of PPC Advertising called “paid search advertising or Search engine Advertising.” Search engines run text ads on their Search Engine Results Pages (SERPs). Facebook Ads is also a form of PPC ads called “paid social advertising.”
PPC Ads is a good marketing strategy that best target prospective customers who are actively searching for the kind of products you sell.
2. Search Engine Optimization (SEO)
Another good digital marketing strategy is Search engine optimization SEO. It is a little similar to search engine advertising, it helps your website or blog post rank highly on the SERPs. SEO is the process of generating traffic from organic search results on SERPs. It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. You don’t have to pay for every click by a user on the search engine. However, SEO takes a lot of time and effort before your website or page gets to rank highly on search engines but it is cost-effective and lasts long.
3. Social Media Marketing/Advertising
Social media marketing and advertising is also an effective digital marketing strategy. Social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat allows users to run adverts on their platforms. In a digital age, a lot of people are active on social media, so paid social media advertising is a proven good strategy to build awareness about a product or service. Social media marketing is free- It involves building an audience organically through social media platforms. Like SEO, it takes time and effort and, it is long-lasting and delivers cost-effective results.
4. Content Marketing
Content marketing is a broad and important strategy for every digital marketing campaign. It involves building awareness or promoting a product/service, through quality content. Content includes blog posts, videos, creative texts, infographics, and lots more. Content is king in every business, so content marketing is very effective in driving leads/ sales or drive clicks, leads or sales.
5. Email Marketing
Email marketing is one of the oldest strategies of digital marketing, but it still has a positive effect on a digital marketing campaign. When potential customers drop their email addresses on a business website or physical store, quality content would be sent to their email address to advertise special deals, promote an event or inform the prospects about the business.
There are other digital marketing strategies that are effective in driving sales. However, it is important to evaluate a business and decide what would work more effectively for the kind of business. Chord digital is a digital marketing company that takes care of all digital marketing campaigns such as SEO, PPC, Content Marketing, Social media management, and more, at affordable prices. Visit www.chordgital.com to get started.
