In the words of Bill Gates, “CONTENT IS KING” Every successful business in Nigeria is reaping the benefits of a concrete content marketing strategy. Quality content has a lot to do with the growth of brands in Nigeria. So What is Content Marketing?
Content marketing means creating and sharing valuable information (through videos, blogs, and social media posts) that are not explicitly promotional, but stimulate interest from the audience on the product or service. It helps attract prospects, convert them to customers and, further to loyal and repeat buyers. Content marketing has proven to work for every business (including small business) in Nigeria. The quality of content put out during a content marketing campaign helps in interacting and engaging with the audience. In the long run, it creates brand awareness, brand loyalty, popularity, and increased sale. There are so many reasons why content marketing is vital and should be a priority. Here are a few
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1. Enhance SEO efforts
Content marketing is a great way to improve your brand visibility through SEO. Search engine optimization gives your business more visibility by making it rank highly on the search engine result page (SERPs). For SEO to work well, your website should have creative and quality content both on the homepage and blog. Your content should contain keywords and details (abut your industry) that would help users reach your page. Although Google changes its algorithm every year, one constant factor to good SEO is, and will always be, great content. By sharing high-quality content on your website and blog, you would create a good SEO strategy for your brand and thereby increase your visibility and popularity.
2. Connect with customers
A website blog or creative content on social media allows you to share knowledge about your niche. It creates better engagement and interaction with your audience. By creating quality content, your prospects can rely on you for tips, advice, and information on things related to your brand. It opens the door for better customer relations, engagement, interaction, and feedback, which would help in the growth of your business. Prospects would trust your brand because of the regular quality content and have a better bond with your brand. This bond and trust would make your engaged readers or followers return to your site as often as possible to get more of your content. Content marketing creates brand loyalty which, is a beneficial achievement for every brand.
3. Generate leads
Content marketing is also an effective way to generate leads for your business. With good content, your audience would stay up-to-date on your posts and content. It would, in turn, make them more likely interested in the goods and services you offer. For instance, you are a professional make-up artist who always provide quality and informative content on make-up related topics to your audience. When a person in that audience desires to get a make-up artist, your page would be the first place they turn to- because they trust your content. Additionally, the call-to-action (CTA) placed in each content your post, can directly generate sales to your brand. At any point in your blog post or content on social media, you can include CTAs to direct your audience to your website or a landing page.
4. Brand awareness/ reputation
Consistent and quality content creates credibility from your audience that helps strengthen your brand reputation and increases brand awareness. Great content would make your audience come back for more and share your content with their family and friends. Content marketing creates a positive impression from your audience and draw more attention to the nitty-gritty of your brand.
Although creating great content may be hard or stressful to do, so why not leave it to the professionals. Let us handle your content marketing campaign and other digital marketing strategies to help grow your brand. Visit www.chorddigital.com and get started today.
