For every business seeking brand exposure, visibility, and popularity, you need SEO. SEO is an acronym for search engine optimization. It is a method used to increase the quality and quantity of website traffic in Nigeria. Here are a few reasons why SEO is important in Nigeria.
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Increased Website Traffic
SEO is known to generate organic and lasting traffic to your business website. Organic traffic comes from the typical search on search engines like Google, Bing, or Yahoo. SEO works simply and effectively. When people search for things related to your business, your website comes up on the first page on the search engine. Thereby, generating traffic to your business page. There are millions of users on search engines, looking for answers to their questions and problems. SEO uses keywords related to frequent searches and quality content to drive your prospects to your website. SEO marketing could also improve your physical business customer base. If your site is search engine optimized, a prospect can search for your business in their location, and your website will be revealed. For instance, if you own a Book store in Lagos, when a customer searches for Book stores in Lagos, your website will be revealed with directions to your location. SEO is a good marketing strategy for both online businesses and local businesses in Nigeria.
Surpass Competitors
Using a good SEO strategy in your business would put you ahead of your competitors. For instance, two websites are selling the same product. The search engine optimized website would be given more attention to by Google and other search engines and invariably have more sales and conversation rates. SEO gives your website both quantity and quality, so prospects would find what they are searching for on your page. SEO can also drive your competitor’s customers to you. When your competitor’s business name is searched for, your website would also be displayed on the same page because it offers the same service. If your page is selected, the customer could opt-in to purchase from you because of the richness in quality.
It is Cost-Effective
SEO is cost-effective and very important in every digital marketing campaign. In search engine marketing(SEM), there is search engine advertising(SEA). SEA is usually more costly than SEA, it displays your page as an advert on search engines. Although SEO and SEA have the same goal, which is to generate more traffic, SEO his more cost-effective. Generally, people tend to trust an organic search more than an advert, do SEO brings more clicks than SEA.
The technique used in SEO is to understand the audience needs and provide them with the right solution and content they need. When your website is search engine optimized, it would have higher value and long term effect o your brand. Once an advert is stopped when using SEA, your page could vanish completely from the first page of Google and other search engines. However, payment for SEO is discontinued, the value of SEO remains. Your page would still have higher visibility and popularity even after payment is stopped.
Customer Relationship
When your website ranks on the first page of Google and other search engines, it means your website has gained the trust of search engines which would also mean you’ve gained the trust of your clients. People tend to trust businesses that appear on the first page of search engines, more than websites that have lesser popularity and visibility. A search engine optimized website would likely also have a blog with good content that customers can enjoy. It will also have an enabled user experience that would help grow a good relationship between you and your customers/ prospects. SEO marketing strategy would also make use of comment sections and other functions that enables you to know your audience properly and develop a good relationship with them.
Chord digital solutions is a top digital marketing agency in Nigeria. They take care of all your digital marketing needs, such as SEO, Social media marketing, public relations, promotions, and other needs. Visit www.chorddigital.com for more
