A lot of businesses in Nigeria refuse to see the crucial need for PR and, it ends up being quite detrimental. Public relations (PR) means deliberating planning the information released and spread to the public (your stakeholders). So why is PR important? In the words of Robert Greene, “So much depends on reputation—guard it with your life”. Reputation is everything, and PR creates a good reputation for your business, and speaks for your brand, beyond sales.
PR is a vital investment that every business must have. It helps prevent business crisis and collapse. Your product is sold to a segment of the audience, and if a large number of that segment sees your business in a bad light, it will capsize. In Nigeria, numerous businesses have capsized, not because of the quality of their products, but because of bad PR. If your business still does not have a PR strategy, here are a few reasons why your business needs PR.
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Creates a Positive Brand Image
One principle reason your business needs PR is that it builds your brand reputation. Companies with good PR strategy regularly issue press releases along with other messages that have a strategically creates a positive image for the brand. Consistently sending press releases and other strategic messages build a strong reputation for the brand, and this reputation becomes a competitive edge for your brand and creates brand loyalty. PR also deals with events. All your events, either corporate, informal, or CSR will be used to strategically create a strong brand reputation for your brand.
Lead Generation
A proper PR strategy will generate leads. By consistently making your audience perceive your brand as a reputable one, and placing messages on media outlets, people will begin to grow curious about your brand, and leads will be generated. A good PR strategy will send messages about both your organization and your product, and this publicity will generate good leads. PR also creates brand loyalty, especially when your brand shares similar values with your audience. PR can be a part of your marketing strategy in Nigeria.
Crisis Management
Another reason your business needs PR is that it prevents and manages crisis. Every business goes through a crisis; some are minor, while others are not. However, if a minor crisis is mismanaged, it can escalate and threaten the existence of your business. Although Public relation’s principal purpose is to strategically p your business in a positive light, a crisis is still inevitable and needs to be managed properly. A good PR strategy encompasses proactive measures and effective communication to fix a crisis as quickly as possible before it dents your business’s image. Sometimes, a good PR manager can turn negative publicity into one used to increase sales or conversion rates. With PR, you can control the public perception of your brand.
Control Over Publicity
As a business owner, there are different things or messages you can send out, without overthinking it, and it ends up creating problems for your brand. With a good PR manager, every message sent out would be well thought out to avoid crisis, and conceptualize publicity for your brand. Although bad publicity is publicity in some cases, PR will put your business in a positive light, through the messages sent out through media outlets, and promote your business strategically in the way you want it to be.
Attracts Investors
Attracting investors is another reason why your business needs PR. By placing positive messages about your brand and its reputation in suitable media outlets, your business will begin to attract potential investors. These investors will likely find out more about your company and how their investment will become beneficial. Without PR, it could be hard to attract investors because you will not have the right contacts to get the right kind of coverage. Hiring a PR service like Chorddigital will build your business credibility and help you expand.
Chorddigital has a team of professionals and experts in Public relations (PR), branding, social media marketing, search engine optimization, email marketing, content marketing, and other marketing strategies in Nigeria. We can help you create the right perception of your business to your audience. Visit www.chorddigital.com to get started today.
