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{"id":1237,"date":"2020-07-26T11:44:13","date_gmt":"2020-07-26T10:44:13","guid":{"rendered":"https:\/\/chorddigital.com\/?p=1237"},"modified":"2020-07-26T11:44:13","modified_gmt":"2020-07-26T10:44:13","slug":"understanding-advertising-agency-in-nigeria","status":"publish","type":"post","link":"https:\/\/chorddigital.com\/understanding-advertising-agency-in-nigeria\/","title":{"rendered":"Understanding Advertising Agency in Nigeria"},"content":{"rendered":"

An advertising agency (ad agency) creates, plans and handles the advertising and promotion of clients businesses. They <\/span>also handle the overall marketing, sales, and branding for their clients. They create ads, plan its execution, and evaluate the results on the client\u2019s brand. For businesses to truly survive and grow promotion and advertising is very essential.\u00a0 Advertising agencies in Nigeria have experts that create adverts that would in turn drive a good sale to the clients business. Most advertising agencies in Nigeria, make use of the traditional media such as Television, radio, billboards, ad newspapers, to showcase the adverts.<\/p>\n

Importance of Advertising Agencies in Nigeria<\/b><\/h2>\n

Advertising is very important to grow and build a business in Nigeria. It is a lot difficult to advertise products, especially with the traditional media without advertising agencies in Nigeria. Here\u2019s why Advertising agencies in Nigeria are important.<\/span><\/p>\n

Planning and Creation of Adverts<\/span><\/h3>\n

Advertising agencies in Nigeria plan and prepare adverts for their clients. They consider the effect of the advert message on the clients brand, both positively and negatively, they prepare the copy, and the creative needed for the advert campaign.<\/span><\/p>\n

Co-ordination<\/span><\/h3>\n

Another important role of advertising agencies in Nigeria is to coordination. They coordinate the sales, and distribution network for clients for the adverts. They ensure the adverts run at the appropriate time and help with publicity and promotion of the client’s products\/ service.<\/span><\/p>\n

Research<\/span><\/h3>\n

Advertising agencies also make research for their clients. The research helps in knowing what the public wants, if a new product should be introduced, the public perception of the brand, and also know what the competitors are doing, in order to stay ahead of them.<\/span><\/p>\n

Most of the roles of the advertising agencies in Nigeria cannot be done by business owners.\u00a0 Hence the need of the agencies.<\/span><\/p>\n

Advantages of Advertising Agencies in Nigeria<\/b><\/h2>\n