YouTube is an online video-sharing platform and a channel for marketing and branding. With the high watch-time from people all over the world on YouTube, organizations have seen it as a proper place to market their goods and services.
Most small businesses in Nigeria, have a YouTube channel to show the usefulness of the products and promote it. However, there are big shot influencers on YouTube- just like every other social media platform. These big shots tend to get more viewers than an average Nigerian. An organization or brand can have a YouTube channel for ten years and have less than a thousand subscribers if they don’t do the right thing. Quality content and consistency are the main driving force for successful YouTube marketing in Nigeria. Growing your YouTube Channel would grow your fan base, create brand awareness, and possibly increase your sales. Here are a few ways to do better with YouTube marketing and grow your channel.
1. Pick a Niche
The first thing to do to have a successful YouTube marketing campaign is to pick an area of specialization for your channel. Adding numerous aspects on your channel could make it crowded and unpopular overtime. The audience won’t know what to expect from you. In starting your journey to a successful YouTube marketing campaign, it is vital to resonate and decide the purpose of your channel. Picking a niche would also help you select a better target audience. It would also make it easier for people searching for that particular niche to reach you. It will increase your traffic and bring viewers searching for similar products or services.
2. Engagement
A vital part of marketing for any brand in Nigeria is Engagement. The contents on your channel have to engage your audience. Use your channel to also communicate with your audience, know what they want, and deliver on them. It is one thing to communicate with your audience through your videos and another to engage with them. Don’t just post videos, check the comment section for the feedback of your audience, interact with them and give them what they want. A lot of channels lose subscribers when there is little or no engagement. It is a crucial aspect of growing your channel in 2020. Also, remember to remind your viewers to like, subscribe, and share your content at the end of every post.
3. Branding
As much as quality content is vital in growing your YouTube channel in 2020, you still have to brand your content to show uniqueness and difference from other content on YouTube. Your channel should be appealing to your target audience. Have a unique channel name, a logo, quality resolution videos, catchy thumbnails, and detailed descriptions. These little things would help you increase and retain your subscribers and viewers in 2020. The overall look of the channel should represent your brand and what it stands for. A channel can have quality content and still look unappealing. Brand your channel to be appealing and unique.
4. Promote your content on other socials
Another tip to growing your YouTube channel is to promote your videos on other social media platforms. When using the YouTube channel, you also need to use other social media platforms to promote your brand. You can post a trailer or the first minute of the video on your Instagram or Facebook page and leave a link for people to visit your YouTube channel to complete the video. Promoting your videos on other social media platforms will increase the watch time of your videos and help in engaging more viewers. A person can be more active on other social media platforms and inactive on YouTube. In this case, your videos on the other social media platforms will direct them to your channel. You can also share your videos with your friends and family to help you further share with others and increase your audience.
5. Consistently
When a user subscribes to your channel, it means they like your content and want to see more of it. One major killer of a YouTube channel’s growth is inconsistency in the quality, frequency, and quantity of your content. Decide how often you want to post on your YouTube channel and ensure you follow through on it. If you are teaching a series on a particular issue on your channel, your engaged subscribers would be enthusiastic about your next post. Inconsistency would make them soon lose interest in your channel, and opt-out. Understanding your audience would help you determine the frequency of your content, and consistency would grow your channel.
The result of a good YouTube marketing campaign is likely not instantly (just like every form of marketing). However, following these tips would put you on the right track to growing your channel. You can also contact us to help you with your YouTube marketing and other digital marketing needs such as Social media marketing, SEO, email marketing, content creation/ marketing, PPC, and others. Visit www.chorddigital.com to get started today.
